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Answer 2 questions from chapter 13 and 2 questions from chapter 14 so the total will be 4 questions. It's your choice which questions to chose then RESPONSE TO 2 students ( I uploaded a file have 5 students you can choose 2 of them), also read the discussion board instructions file
Chapter 13
3. Define the country-of-origin effect and give examples.
5. Discuss product alternatives and the three marketing strategies: domestic market extension, multidomestic markets, and global market strategies
13: How can a company with a per capita GNP of $100 be a potential market for consumer goods? What kind of goods would probably be in demand? Discuss.
15. Give an example of how a foreign marketer can use knowledge of the characteristics of innovations in product adaptation decisions.
Chapter 14
7. What roles do service, replacement parts, and standards play in competition in foreign marketing? Illustrate
14. What is the price–quality relationship? How does this relationship affect a U.S. firm’s comparative position in world markets?
17. Discuss the importance of international business services to total U.S. export trade. How do most U.S. service companies become international?
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