Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Babs1201

27/03/2021 Client: saad24vbs Deadline: 2 Day

Module 4 Readings and Assignments

Complete the following reading before starting work on the assignments:

Module 4 online lectures

From your course text, Global Business Today,9th read the following:

The Strategy of International Business

Entering Foreign Markets

Exporting, Importing & Countertrade

https://digitalbookshelf.argosy.edu/#/books/1259669432/cfi/6/38!/4/4/2/2/4/2@0:0

learning objectives

12-1 Explain the concept of strategy.

12-2 Recognize how firms can profit by expanding globally.

12-3 Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice.

12-4 Identify the different strategies for competing globally and their pros and cons.

12-5 Explain the pros and cons of using strategic alliances to support global strategies.

Page 337

The Strategy of International Business

IKEA

opening case

Walk into an IKEA store anywhere in the world, and you would recognize it instantly. The warehouse-type stores all sell the same broad range of affordable home furnishings, kitchens, and accessories. Most of the products are instantly recognizable as IKEA merchandise, with their clean yet tasteful lines and functional design. The outside of the store will be wrapped in the blue and yellow colors of the Swedish flag. The store itself will be laid out as a maze that requires customers to walk through every department before they reach the checkout stations. Immediately before the checkout, there is an in-store warehouse where customers can pick up the items they purchased. The furniture is all flat, packed for ease of transportation, and requires assembly by the customer. If you look at the customers in the store, you will see that many of them are in there 20s and 30s. IKEA sells to the same basic customer set the world over: young upwardly mobile people who are looking for tasteful yet inexpensive “disposable” furniture.

A global network of more than 1,050 suppliers based in 53 countries manufactures most of the 9,500 or so products that IKEA sells. IKEA itself focuses on the design of products and works closely with suppliers to bring down manufacturing costs. Developing a new product line can be a painstaking process that takes years. IKEA’s designers will develop a prototype design—a small couch, for example—look at the price that rivals charge for a similar piece, and then work with suppliers to figure out a way to cut prices by 40 percent without compromising on quality. IKEA also manufactures about 10 percent of what it sells in-house and uses the knowledge gained to help its suppliers improve their productivity, thereby lowering costs across the entire supply chain.

It’s a formula that has worked remarkably well. From its roots in Scandinavia, IKEA has grown to become the largest furniture retailer in the world with almost 300 stores in 26 countries and revenues of more than 27 billion euros. IKEA is particularly strong in Europe, where it has 227 stores, but it also has around 50 stores in North America. Its strongest growth recently has been in China, where it had 17 stores in 2013, and Russia, where it had 14 stores.

Page 338Look a little closer, however, and you will see subtle differences between the IKEA offerings in North America, Europe, and China. In North America, sizes are different to reflect the American demand for bigger beds, furnishings, and kitchenware. This adaptation to local tastes and preferences was the result of a painful learning experience for IKEA. When the company first entered the United States in the late 1980s, it thought that consumers would flock to their stores the same way that they had in western Europe. At first they did, but they didn’t buy as much, and sales fell short of expectations. IKEA discovered that its European-style sofas were not big enough, wardrobe drawers were not deep enough, glasses were too small, and kitchens didn’t fit U.S. appliances. So the company set about redesigning its offerings to better match American tastes and was rewarded with accelerating sales growth.

Lesson learned, when IKEA entered China in the 2000s, it made adaptations to the local market. The store layout reflects the layout of many Chinese apartments, where most people live, and because many Chinese apartments have balconies, IKEA’s Chinese stores include a balcony section. IKEA has also had to shift its locations in China, where car ownership lags behind that in Europe and North America. In the West, IKEA stores are located in suburban areas and have lots of parking space. In China, stores are located near public transportation, and IKEA offers a delivery service so that Chinese customers can get their purchases home. images

Sources: J. Leland, “How the Disposable Sofa Conquered America,” The New York Times Magazine, October 5, 2005, p. 45; “The Secret of IKEA’s Success,” The Economist, February 24, 2011; B. Torekull, Leading by Design: The IKEA Story (New York: Harper Collins, 1998); and P. M. Miller, “IKEA with Chinese Characteristics,” Chinese Business Review, July–August 2004, pp. 36–69.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Supreme Essay Writer
Instant Assignments
Assignment Guru
Premium Solutions
Calculation Master
Top Grade Essay
Writer Writer Name Offer Chat
Supreme Essay Writer

ONLINE

Supreme Essay Writer

I have read and understood all your initial requirements, and I am very professional in this task.

$87 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$113 Chat With Writer
Assignment Guru

ONLINE

Assignment Guru

I will cover all the points which you have mentioned in your project details.

$173 Chat With Writer
Premium Solutions

ONLINE

Premium Solutions

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$167 Chat With Writer
Calculation Master

ONLINE

Calculation Master

I have read and understood all your initial requirements, and I am very professional in this task.

$105 Chat With Writer
Top Grade Essay

ONLINE

Top Grade Essay

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$146 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Rostral part of brain - Public Information Officer Communication Paper - Nsw health jmo recruitment - Summary of leviticus 9 - Services marketing discussion - Partial dependency vs transitive dependency - Synergist muscles in shoulder press - Topic 6 insolation and the seasons answers - Swot analysis cloud services - Billy elliot pirouette scene analysis - Cueing hierarchy for articulation - Encryption and decryption ppt - Task - Social Media - Baby lap bounce songs - Case 13.2 how safe is safe - Idealist decision making style - Cash paid for merchandise is an operating activity - Eulogy for father in law - What is a fair minded person - Help DB1 - Issues facing ford motor company - Cpu scheduling algorithms questions and answers - Mount everest 1996 case study - Ancova post hoc spss - Nursing - Marketing simulation game report - Rogerian Essay - How to check polygon count in maya - Survey Jazz - Hyundai motor company subsidiaries - Delivering health care in america study guide - When would a cell use dehydration and hydrolysis of polysaccharides - Reverse acting pressure switch - Us history research paper topics - Advantages of system analysis and design - Strayer eco 550 assignment 1 - Convert powerpoint to word 2013 - Macbeth act 1 scene 3 analysis - Give me liberty eric foner chapter 15 outline - What is meant by re expressing data - 3500 lbs to kg - Positivist vs constructivist research - Introduction to Barriers to Trade - Icanhascheezburger com is a website founded as a repository for - 4000 essential english words 3 pdf free download - 3 page - Faraday's iron ring experiment - Rock n rye for sore throat - Leadership biography - HIV/AIDS Specialty Care for Pregnant women - Nebraska bruce springsteen poem - Courses and wales per inch - Lexical analyzer generator lex - Module 1: Discussion Forum - Mlc super abn number - Michael moore is an idiot - Social media celebrity - Tin knocker pittsburgh machine - Accounting-3 discussions - Hardy cross method pdf - Asap fresh al tweet mp3 download - A bond quote of 82.25 in dollars is equal to: - Ethernet virtual private lan - Belt drive reverse direction - 2 live crew greatest hits zip - Consumer risk and producer risk - Introduction to Mathematical Statistics - Outliers essay conclusion - The case for short words - 1042 lbs to kg - Worcester boiler front flap catch - The wolf, the moose, and the fir tree: a case study of trophic interactions - James hamilton academy former pupils - Swarovski ring size 50 - A letter from a birmingham jail pdf - Ideo case study answers - Chapter 3 summary of lord of the flies - Https www youtube com watch v elvuqv0v1ee - Review Questions - Carly fraser eye color change - Starbucks forecasting techniques - In the aggregate expenditures model it is assumed that investment - Definition of facial expressions in drama - Everyday bible study by cartwright - Migrant worker student finance - Administrative Dental Assistant - Recruitment process - Celia a slave book notes - ACC 305 Intermediate Accounting I - Hydrogen peroxide decomposition balanced equation - How do you pronounce svedka - Spectrum sunglass company simulation - Stories and vignettes are examples of writing that emphasizes - Borachio much ado about nothing - A listener's ethical obligations include - Kim Woods p1C - Which circuit below would have the lowest voltmeter reading - Molecular orbital theory worksheet with answers - Atm misuse case