Boba interview questions

Please complete part 1 and part 2 according to the interview record.

Part 1. Business/company & industry background

Research about the interviewee’s business. Before you go into the main interview, your team needs to do through research about the chosen business that your “interviewee” is working at, the industry it belongs, as well as your interviewee’s professional background. This means you need to research about the business, its industry sector trends, its target market characteristics, and the job responsibilities specifically concerning your “interviewee”. Study the background of the business, the industry, and the competitive market, and the interviewee’s marketing experience and background, can help you prepare relevant and stimulating questions for the interview.

· findings about the business and the industry it belongs through secondary research

Part 2. Interviewee’s professional and education background

· experiences the interviewee gained though work, education, or life events that

prepare him/her for the current position

Writing styles in investigative business articles featuring successful business leaders in Bloomberg Business Week, Time, and other leading business journals, are encouraged. Please work with your team members to collect the important facts and insights through secondary research and an in-person interviews and other research methods you adopt in this project, and write up a great career story of a Successful Marketing Professional.

Each part of the body text of the “interview report” (Part 1 and Part 2), should be no less than 2 pages, in a Microsoft Word format, 12 font size, 1-inch margins, and double spaced.

For in-text citations and references, APA (American Psychological Association) style is required.

About the business:

The milk tea shop has been operating since August 2019.

Specialties: (copy from the yelp)

Our signature is the variety of Boba that we sell. We offer different flavors and colors, allowing customers to mix and match any of them. All our Boba is made in-house. All our ingredients are high quality. We make our drinks with organic tea and powder with a higher grade than the ones at a general teashop. We provide options for organic milk or vegan and we also only use real fruits on our fruit drinks.

Interview record:

1. Introduce yourself (education background and growing experience, etc.)

Daneng Wu

UCI Student in Managerial Economics

I run a Boba Milk Tea shop（Boba Plus）with my partner.

My cultural background has been influenced by my parents. I have been taught strictly since childhood and my parents have some traditional education methods. Therefore, I was influenced by my family ’s culture since my childhood. Optimistic attitude makes me do everything with an optimistic attitude. My parents are in business and affected by them, I am also very interested in business.

2. Please answer the following questions:

· How did you start your own business?

I started this business with a partner who has experience. Cooperation is actually a collaborative effort by everyone to achieve a common goal through joint efforts. In the process of cooperation, inviting experienced people to join in the struggle together is to achieve win-win development.

· What makes you passionate about this work?

To make everyone enjoy our Bobas. I think the most important condition for generating enthusiasm for work is interest. Even if you are engaged in work you are interested in, sometimes enthusiasm will decay, which requires finding appropriate ways to stimulate and consolidate enthusiasm in the work.

· What qualities do you think marketing managers need?

The priority of a manager is to make our customer happy. He must mobilize all employees to fully stimulate everyone's potential to produce maximum productivity. Then he must have a positive and enthusiastic working attitude; Superb persuasion, influence and appeal and extensive social skills, good communication skills.

· What is the difference between a junior marketing manager and a senior marketing manager?

The responsiveness of handling the emergencies. One of the most critical reasons for being able to deal with things in an emergency is that they are not afraid of danger. When they encounter problems, they can always be more calm than others. problem solved. So when there is something, people around them always like to ask them for help, and they will not let each other down.

· What is the most fulfilling thing about the marketing you are responsible for?

When I hear consumers compliment of our products. Because this is the customer's recognition of our products, our brand and our product quality. Their praise is our greatest support and encouragement, and it will also be our driving force for continuous progress.

· What was the worst experience in your career? How did you overcome it?

The worst experience was getting many licenses from the city. But at the same time, it was worth it since there was a lot to learn from it.