Hec montreal erp simulation game strategy

Distribution Game Pierre-Majorique LÉGER Jacques ROBERT Gilbert BABIN Robert PELLERIN Bret WAGNER Version : August 2012 Version 2012-2013 Copyright © 2012 HEC Montréal ERP Simulation Game © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca About ERPsim About ERPsim Lab • The mission of ERPsim Lab is to conduct research, development and transfer in the field of serious games in information technology. • It has created ERP business simulations that are used in more than 150 universities worldwide and, through its commercial arm, Baton Simulation Inc., in many large corporations. © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca ERPsim Lab: Development team • Research team • Prof. Pierre-Majorique Léger, Ph.D., Director ERPsim Lab (HEC Montréal) • Prof. Gilbert Babin, Ph.D. (HEC Montréal) • Prof. Jacques Robert, Ph.D. (HEC Montréal) • Prof. Robert Pellerin, Ph.D. (École Polytechnique de Montréal) • Prof. Bret Wagner, Ph.D. (Western Michigan University) • Technical team • Jean-François Michon, M. Sc. (HEC Montréal) • Arnaud Paquet, BAA. (HEC Montréal) © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca What is ERPsim ? Automated by ERPsim Sales Automated by ERPsim Procurement Automated by ERPsim Planning Automated by ERPsim © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca Introduction to the distribution game ERP Simulation Games: Pedagogical objectives • To show how the ERP system supports business strategies • To develop a hands-on understanding of the concepts underlying enterprise systems • To experience the tangible benefits of enterprise integration firsthand • To develop technical skills at taking decision using an enterprise software © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca Distribution game • In groups of at most 4 participants, each team operates a bottle distribution company. • Using standard reports, participants have to make business decisions to ensure the profitability of their operation © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.hec.ca German market • 6 products (boxes of 12x1L and 24x500mL) • 3 areas with distinct marketing accounts West • One distribution channel : 18 40 retailers • Market size of about € 6,000 per company per step North 45 retailers South 38 retailers © Léger et al. 2012 ERPsim is proprietary technology developed by researchers at HEC Montréal, École Polytechnique de Montréal and Western Michigan Univ. ERPsim is owned by Polyvalor and Valorisation Gestion and commericialized by Baton Simulations. More info at erpsim.