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The name of the hotel on which the assignment has to be prepared is: The Drake Hotel in Toronto SECTION A – Hotel Fact Sheet (this Section weights 15% of assignment) Objective: To develop a property fact sheet for the hotel that you have chosen. The fact sheet should include the following details: Please Note: website links can only be pasted as indicated or as references , otherwise indicated 1. Chain or brand affiliation 2. Hotel Name 3. Full address, including city 4. Phone number/ fax number 5. Website 6. A general description of the property (summarize in your own words) 7. Booking policies (summarize in your own words) 8. Food service available, including hours of operation, seating capacities, and menus (paste exact website link) 9. Audiovisual equipment available, what other technological equipment is offered? (paste exact website link) a. Recreational facilities (summarize in your own words) 10. Information about transportation and area attractions (summarize in your own words) 11. Number of guestrooms and room types (you can input a grid or just list) 12. Number of restaurants, meeting and banquet space information, including sizes and names of meting rooms (you can input a grid or just list) SECTION B – Corporate Account (this Section weights 35% of assignment) Objective: A large portion of the hotel revenue is built by the partnership that hotels create with corporate accounts. Corporate accounts book individual rooms, group rooms, and meeting space in hotels. Because these corporate accounts are sending a large amount of business to your hotel on a regular basis, a discounted rate should be negotiated; this discounted rate is based on the number of room-nights the company is guaranteeing to the hotel. If the rate is not attractive enough for the corporate account, they may decide to bring their business to a different hotel, resulting in a drop of revenue in your property. You have to research companies or organizations within a 15 km radius of your hotel and chose one, this company will be your client. Using the 7 Steps of the Sales Funnel process, negotiate a discounted rate with the company of your choice. This company/client must be a real company. List: • Name of company, address, and distance to your hotel • 7 steps (sales funnel) on how you will negotiate (i.e. approach, presentation, etc.) with the company 100-120 words per step • Rationale - why did you choose this company? How does your hotel benefit by choosing this company? 2 SECTION C – Features/Benefit Statements (this Section weights 35% of assignment) Objective: Sales managers need to sell the benefits of the hotel to potential guests. The perceived value (or benefit) that a particular feature of the hotel has on the guest, will impact the guest’s decision to choose your hotel or your competitor. How can your hotel benefit your client? Come up with a minimum of 4 feature/benefit statements for your hotel and explain how each one can benefit your client (approximately 50 words for each feature/ benefit) . These features must be actual features of your chosen hotel. You must sell these hotel features as benefits to your client in order to make the sale. SECTION D – Reflective (this Section weights 15% of assignment) Demonstrate and explain the inter-departmental relationships that hotel sales must have with other hotel departments in order to maximize service and attract clients (minimum 200 words). 3 ...