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‘How Well Do GSK Balance Demands For Shareholder Value With The Need For Corporate Social Responsibility?’
You have been commissioned by the University to produce a report on GlaxoSmithKline. The key question at hand is:
‘How well do GSK balance demands for shareholder value with the need for corporate social responsibility?’
Your report should consider:
The context of the pharmaceutical industry. - intro
The ‘blockbuster’ business model.
GSK’s strategies for meeting the challenges of a changing industry context
Company, media and analyst narratives.
‘Hard’ data such as year on year sales growth, market share and share price.
Scholarly perspectives on pharma and GSK, as appropriate.
7 Pages maximum length – excluding bibliography (i.e. biblio’ does not count)
FONT STYLE
Font style should be Times New Roman
FONT SIZE
Font size must be 12 point font
CHARACTER SPACING (on the Format > Font menu)
Character scale must be 100% and spacing and position should be normal (the default options)
MARGINS
Normal margins (2.5cm) must be used (top, bottom, left and right)
LINE SPACING
Line spacing must be 1.5 lines.
ALIGNMENT
Justified.
Penalties for late submission are detailed on the module outline which is on blackboard.
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