Marketing

Journal Entry 1 – What do you want to achieve? 

Go to the link .......watch the first video...then write a reflection in the journal. Think about it where are you in your life? What do you want to achieve it, and how can you get there?

https://www.youtube.com/watch?v=jwjGw3BCryI 

Next,

Have a look at the information in the links below and write a short reflection on how you view the use of technology to assist the selling process.

Check out:

https://www.bdc.ca/en/articles-tools/marketing-sales-export/sales/pages/how-use-technology-boost-sales.aspx  

Journal Entry 2 – Importance of Listening and communicating 

https://www.youtube.com/watch?v=cz6magUwAz4 

The presenter is discussing the importance of listening in your personal and business life.  How would you rate your listening skills:

At home:

At school:

At work:

You are given some ideas about how to improve your listening skills and demonstrate to your friends/family/professors/customers/clients that you are listening.  What are they?

Are you ready to improve your listening skills? If yes, how will you do it?

Video 2

https://www.youtube.com/watch?v=XCc6-qr0Gww 

In the second video there is a review of communication skills and why they are important.  What are the six pillars?

What are your strengths?

Which pillars are areas of weakness in your communications?

What have been the consequences of your areas of weakness in your communications?

What strategies will you adopt to improve your areas of weakness in your communication skills?

Journal Entry 3 - Exploring how to develop your use of Linked In

https://www.youtube.com/watch?v=Ox_ohqsIMAM

https://www.youtube.com/watch?v=m8ZMALnh0kk 

Choose one video and expand your knowledge

Report in your Journal the principles of what you have learned and how you might apply this to selling yourself. Also reflect on how you might use the technique to prospect, identifying new customers( for any product or service you might sell)

Journal Entry 4 - Customer value propositions.

It serves to summarize and repeat the concept we have been talking about in class. See Chapter 6 slides or chapter 6 in text book.

https://www.youtube.com/watch?v=aN36EcTE54Q 

Describe in a couple of sentences (in your own words) you have just learned in this video.

Now, apply what you have learned in this video, to the Sales Call Video you are working on:

1. What is the value proposition of the product or service you are selling?

2. What potential “customer pains” will your product or service help resolve.

3. What “customer gains” will your product or service provide?

Journal 5 - CRM

https://financesonline.com/use-crm-software-10-reasons-get-one-company/ 

Tell me why I should use a CRM package, in your own words!

What is it..what does it do?

Any special features I should be looking for?