Marketing Mgmt - Reflection, Discussion and Assignment

Discussion and Reflection - 600 Words

Chapter 16 – Marketing Strategy

Learning Objectives:

Understand what marketers can do to increase profitability.

Become familiar with some of the most popular strategic frameworks.

Recognize the significance of SWOT analysis.

Recognize the significance of marketing metrics in strategy.

Chapter 17 – Marketing Plans

Learning Objectives:

Understand how a marketing plan is developed.

Understand the role of the marketing framework in developing a marketing plan.

Understand the role of timeline and budget estimation in developing a marketing plan.

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. 

Also, provide a graduate-level response to each of the following questions:

Think of  a company you’d like to interview with, and list 1-2 specific factors for each of porter’s five forces. 

Pick your favorite brand and look at the 5Cs for that company. What is the brand’s “situation analysis”? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business? 

Assignmnet

This activity/assignment will help students understand strategies for market penetration, product development, market development, and diversification

Activity: Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.