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The Marketplace: Marketing Plan and Quarter 5 Decisions
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This is a Collaborative Learning Community (CLC) assignment.
The Marketplace Simulation" and "Advanced Strategic Marketplace PowerPoint: Quarter 5" to prepare for participating in the Marketplace Live simulation.
Continue working in your instructor-assigned CLC group and simulation.
By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?
The marketing strategy should include the 4 Ps and have a clear indication of future plans.
The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained.
Present the written plan in accordance with the outline provided in "MKT-607 Marketing Management: The Marketplace Simulation."
Complete Quarter 5 Decisions
Using the $5 million investment provided, your performance will be measured based upon how well you manage the division during this second year.
The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions with which you are faced. First, you can invest in research and development on new brand features. These new features are desired by one or more customer segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. Regional media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.
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