Shop Thursdays

1. Background: Who, When, What

1.1 Who is the central stakeholder in the case?
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1.2 When is the case taking place and are there any considerations of note because of when it is taking place?
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1.3 What is the key decision (or problem or opportunity) that the stakeholder is considering in the case?
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2. External Industry Analysis

2.1 Conduct a PEST analysis to assess the environment. Pull facts, data from the case to justify your assessment.
Source Drivers/Factors Opportunity or Threat?
Political
Economic
Social
Technological

2.2 What are the key success factors of the industry?
Key Success Factors
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3. Firm Analysis

3.1 Identify the key resources and capabilities of the company and assess using the VRIO framework. Justify your assessment with facts from the case.
Resources/ Capabilities Valuable? Rare? Difficult to Imitate, non-substitutable? Organizationally Exploitable? Rationale
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4. Summary Analysis

4.1 Conduct a summary SWOT analysis of the company.
Strengths Weaknesses
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Opportunities Threats
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5. Opportunity Analysis: Qualitative

5.1 Assess the opportunities qualitatively using a thorough pro-con analysis.
Option Pro Con
Reopening Exchange Tower
Influencer Marketing & Online Sales

6. Opportunity Analysis: Quantitative

6.1 Calculate the unit contribution and contribution margin for the two types of orders made at Thursday’s Exchange Tower location and for the two types of orders made online.

Exchange Tower Online
Lunch Break After Work Purchase First Order Repeat Order
Selling Price
Variable Costs
Unit Contribution
Contribution Margin

6.2 What insights does this contribution analysis tell you?

6.3 Calculate the project profitability of the Exchange Tower store for the 2020-21 fiscal year using a P&L (profit loss) statement of inflows and outflows. Assume a low projection. Show your work.

7.1 Calculate the project profitability of the online store for the 2020-21 fiscal year using a P&L (profit loss) statement of inflows and outflows. Assume a low projection. Show your work.

8. Recommendations

8.1 Using your analysis, what do you recommend? Justify your decision with rationale (bullet points) from your complete analysis. If you did not calculate the profitability of the online store, assume $250,000 (not the correct calculated value) as an estimate.
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