Strayer university student id

In this assignment, you assume the role of Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has asked you to prepare a Campaign Brief to use at the executive team meeting. A brief is similar to a memo but, whereas a memo is mainly informative, a brief recommends a course of action and therefore it has a persuasive tone. Your brief in this case will focus on the product or service that you have chosen to promote in your Marketing Campaign Plan in Assignment 2.********THE PRODUCT I CHOSE FOR MY MARKETING CAMPAIGN IS MATCHING STUDENT/PARENT/SIBLING I.D. BADGES FOR THE SCHOOL BOARD OF BROWARD COUNTY.********

The purpose of the Campaign Brief is to summarize your research thus far and to present your strategy for marketing your product or service. Since the CMO and executive team are busy, high-level stakeholders, a brief is an appropriate vehicle to keep them informed without taking up too much of their time. To meet this goal, your Campaign Brief will be short and concise – only two to three pages long.

Leverage what you have learned in the first three weeks of your marketing course, including the textbook readings, Week 2 Lecture Notes, articles, videos, and external resources. This assignment provides you with a practical application of the ideas you have been studying and useful preparation for Assignment 2.

Instructions

Use the Campaign Brief template provided in your course shell. The headings below mirror the sections in the template and provide you with some detailed prompts for each section. Respond to all the prompts and questions below to ensure that you include all required content in the assignment.

A. PRODUCT OR SERVICE

• Briefly describe the product or service you have selected for your marketing campaign.

• What are key features of your product or service? Remember to be brief, but provide context. For example, use the format “Feature: Brief summary of the feature.”