Toyota weaknesses 2018

Marketing Plan Analysis and Presentation: Part 1 – Research Template

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below.

Company Name: Toyota

Brand Story: Founded in 1917, Toyota Motor Corporation is a Japanese Company in the design, manufacture, and assembly. When the machine that changed the world was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed GM as the world’s largest auto maker. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success. Toyota Motor corporation is the leading auto manufacturer and the eighth largest company in the world. It has reached the heights of success as a dynamic automotive and energy solutions organizations. Toyota believes in having as little space as possible so that face-to-face communication among workers is easier.

James P Womack, Daniel T Jones, Daniel Roos Simon and Schuster, 2007

Company Vision: To be the most successful and respected car company in America.

Company Mission: To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.

Company Marketing Objectives: Toyota to launch New companies for marketing and for creating mobility businesses.

Company Marketing Strategies and Tactics: Marketing strategy defines priority markets, audiences and products. This is where segmentation, targeting and positioning fits. Tactics will involve devising the best way to communicate these to audiences by typically will not involve a strategic review of which are the best audiences or product/market fit.

SWOT Analysis: This Toyota SWOT analysis reveals how one of the most innovative automotive companies used its competitive advantages to become the dominant player in the automotive industry. It defines all the key strengths, weaknesses, opportunities, and threats that affects the company the most. SWOT is a framework that allows managers to synthesize insights obtained from an eternal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats.

Strengths

· Strong focus on R&D.

· Strong market position and brand recognition.

· Extensive production and distribution network.

Weaknesses

· Products recalls could affect brand image.

· Declining sales in key geographic segments.

· Poor allocation of resources as compared to peers.

Opportunities

· Growth global automotive industry.

· Toyota poised to benefit from growing partnership with BMW.

· Strong outlook for the global new car market.

Threats

· Intense competition.

· Appreciating Japanese Yen a major concern.

· Natural disasters could impact production structure.

Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment.

Name of Source