Webtrends vs google analytics premium

Google Analytics & Adobe Analytics Omniture Assignments

Assignment 10: Adobe and Google Analytics Segmentations

Name: _______________________

Class: ____________________

Goal: Play with the segmentation capabilities of Adobe and Google Analytics

ADOBE ANALYTICS

1. Considering the information in Chapter 5 and 6 of the course pack, what are the three types of Segments that you can create in Adobe Analytics?

· ______________

· ______________

· ______________

2. Adobe just came up with a new variation of a segment, what is its name and what does it contain that is different than the other types?

· ________________________________________________________________

3. What type of Segment is this? ________________________________ (see image below)

4. What type of Segment is this? ____________________________ (see image below)

5. What kind of Segment is this? ____________________________ (see image below)

6. What can you do to quickly see how segments are built? _________________________________

7. Try creating a segment (any kind of segment) and pasting the segment definition below (that would be the screen that shows what the segment is comprised of).

< place image here>

8. How comfortable are you with creating segments? ___________________(no right answer here, btw)

9. Can you create Segments with Boolean Operators (yes/no)? __________________________

GOOGLE ANALYTICS

We’re going to do the same thing with Google Analytics that we just did in Adobe Analytics – this shows just how similar both platforms are in what their overall capabilities are.

Let’s discuss Google Analytics Segments and how they compare to Adobe Analytics. First, Adobe Analytics is best compared to Google Analytics Premium (not the free version) – and this is obvious when reading the some of the articles I have quoted below.

· Comparing Google Analytics and Adobe Analytics from a power user perspective - http://analyticsdemystified.com/analytics-strategy/what-i-love-adobe-and-google-analytics/

· Comparing Google Analytics, WebTrends and Adobe Analytics - https://www.webtrends.com/collateral/analytics-vendor-comparison/

· Comparing the Adobe Marketing Cloud and the Google Marketing Cloud - http://blog.nabler.com/the-clash-of-the-titans-google-analytics-premium-vs-adobe-sitecatalyst/

· https://www.linkedin.com/pulse/google-analytics-premium-vs-adobe-winner-rich-morgan

1. Watch the following video on Google Analytics Segmentation

· Ecommerce Analytics: From Data to Decisions - Lesson 1.4 Understanding segmentation https://www.youtube.com/watch?v=ooUp7msZwHw

Google Analytics Segmentation isn’t really as difficult as Adobe Analytics to grasp – and we’ll go over this in class – but here I want you just to take a stab at creating an interesting segmentation in the DEMO profiles (Sandbox) and paste an image of it below.

Also, include a description of what you are observing as you apply this segment in the Google Analytics DEMO profile.