Contemporary management is a key concept of management in the business organizations. Contemporary management includes all the major functions and responsibilities that a manager owns in the organization as planning, organizing, controlling and leading (Jones & George, 2008). The main concern of the contemporary management is to deal with the issues, conflicts and situational matters that cause organizations to face challenges in their performance. Effective management of the contemporary issues and challenges support the organizations to be successful in the market. Managers analyze the problem, create strategies and make decisions that result in long term benefits for the company and increases its wealth for stakeholders.

1.1         Research Aims of Contemporary management
1.2         Research Objectives of Contemporary management
1.3         Research Questions of Contemporary management
2           Literature Review of Contemporary management
3           Research Design and Methodology of Contemporary management
3.1         Type of Investigation of Contemporary management
3.2         Data Collection Method of Contemporary management
3.3         Sampling Method of Contemporary management
3.4         Accessibility Issues of Contemporary management
3.5         Ethical Issues of Contemporary management
3.6         Data Analysis Plan of Contemporary management
3.7         Research Limitations of Contemporary management
4           Timetable of Contemporary management

The main aim of the research is to analyze the role of contemporary management in the UK based company. In analyzing the role of contemporary management all important and relevant data will be used to generate the most accurate information regarding the practical implementation of the contemporary management. The aim for the research is to provide a comprehensive overview on the issues and challenges that relate to the contemporary management within an organization and how the management can overcome on these issues and challenges to avoid the negative consequences that can impact the overall performance of the organization.   

Research objectives provide the guideline to the whole research. Major research objectives for the research on "contemporary management issues and impact on the performance of organization" are mentioned below in the list:

1.      To explore the impact of contemporary management on the performance of employees

2.      To identify the major contemporary management strategies

3.      To elaborate the key contemporary issues in the Walmart (a UK based company) organization

4.      To explore the impact of contemporary management on the overall performance of Walmart UK organization.

5.      To explore the strategic decisions of the Walmart company towards the contemporary management issues.

There are several questions about the research that will be taken into considerations at the time of exploring the research material to align the research with its objectives and desired outcomes.

1.      What are the key contemporary issues in the Walmart (a UK based company) organization?

2.      What is the impact of contemporary issues/ challenges on the performance of employees?

3.      What are the major contemporary management strategies that are applicable to Walmart?

4.      What is the impact of contemporary management on the overall performance of Walmart UK organization?

5.      How the Walmart company management take strategic decisions towards the contemporary management issues?

                The literature review provides understanding towards the topic of research with the support of previous research studies on the same topic. In the research topic exploration literature is reviewed from the published and unpublished sources. In the literature review process previous quantitative and qualitative research studies based on the primary data collection methodology and secondary data collection methodology are reviewed. Authentic resources of data collection the books, journal articles, magazines, and websites are used to review the literature and collect information about the research topic. In accordance with the research conflicts raised in the organizations causes problems for the management of the company to maintain the organizational environment healthy and positive for all employees. Contemporary management issues are mostly related to the human resources management.

                However, in accordance to some research studies, contemporary management can be referred to the complete process of management that deals with issues at managerial levels. The societal agendas are considered for the specific process. The theory and practices for the management are practiced congruently and produces disjoint between the industry and academia. In accordance with the literature review, contemporary management is mostly concerned with human resources management (Gupta, 1992). There are certain causes for the human resource strategies in the productive workforce that induce competitive advantage in companies.

                The human resource management employs different specialists and qualified staff for the disparate cultural backgrounds. Surface level diversity is also now as complex as deep level diversity. Even gender differences are projecting conflicts and stereotyping in the workplace that creates a negative environment for the organization. Contemporary management uses some appropriate ways as focused on the staff development and the continuous training of employees to avoid such issues in the organization. With the environmental changes, the managers are facing more challenges due to undergoing the transition of society (Jones, 2009). There are conflicts among the employees and social problems caused by the stakeholders of the company.

                  There are different driving forces such as knowledge-based society, leading integration of growing goods, and trends in the labor through the political and national boundaries that projects the importance of the highly effective management system in the organization to deal contemporary issues.  There are some other important areas that also generate challenges for the contemporary management as collaborative arrangements, production process, and development of information technology. The changes in these categories result in increasing focus on the social, ethical and environmental issues. There are some paradoxical approaches related to the management at different levels and demands.

                The increased employee empowerment and involvement in the organization result in intensified competition and demand (Wong, 2011). Competition can be managed positively in the employees through the effective management strategies liking giving rewards and appreciating best performing employees but also motivating other employees to be like them. Rather than criticizing focus should be on improvement otherwise competition in the employees promotes social evils in them and reduces their performance. The improved quality, social performance, and environmental conditions are major factors that induce impact on the contemporary management. The goal of research emphasizes the concept of management that attributes to authoritative and autocratic goals in the management.

                According to Fleishman 1953, the human management is a conceptualized behavior about the orientation of people. In accordance to a research finding contemporary management also includes managing the external environmental issues for the company (Gupta, 1992). Stakeholders demand the strategies and decisions of the company that support the society. While sometimes competitors spread a wrong news about a company that can influence the image of the company in the market.

                Management at that time plays their role to overcome the situation. They communicate with the society and develop strategies that benefit the society in order to regain the lost customer's equity and goodwill of the company (Mutti & Hughes, 2001). The manager has taken into consideration the social norms and culture of the society while taking the decision. In the current approaches towards management eco-friendly strategies has great importance. Basically now in present age management of the successful companies focuses on the wealth maximization policy rather than the profit maximization.

                Managers prefer to have long term benefits as compared to the short term benefits. Therefore while resolving issues contemporary management focuses on the strategies and actions that benefit the stakeholders and in long term promote the good image of the company in the society. A research study claims that companies while making decisions focuses on their customers (Mutti & Hughes, 2001). Management takes the decisions that benefit their customers and as a reward for this, they earn customer satisfaction. Successful companies treat their customers as assets and try to build customer equity by offering rewards and discounts to them.

               In accordance with the research studies, contemporary management includes all these planning and strategies that benefit the company by improving the operations of the company. Contemporary management organizes the workforce and tasks to be completed according to the goals and mission set by the corporate level management of the company (Armstrong, 2006). Contemporary management faces challenges and issues in this process as time mismanagement, lack of interest of employees towards the better performance and unawareness towards the desired outcomes. Contemporary management deal with all these challenges and issues. They organize the workforce and provide awareness to them about the desired outcomes through communicating with them and providing them clear instructions about what and how to do.

            Managers also lead the employees and monitor their performance to get the desired outcomes. it is under the responsibility of the manager to control the whole workforce (all his subordinates) and get work from them. In the organizations, management plays the role of monitor, spokesperson, liaison, and disseminator. In accordance with the research studies increase in the globalization trend in the business world is causing problems and challenges for the managers of the organizations. Because of globalization organizational culture is getting complex that is difficult to manage.                 

Research design and methodology that covers the sampling method, data collection information and limitations for the research are mentioned below.

            There are several types of investigations for the research as descriptive, hypothesis testing and exploratory. The investigation type for this research study is hypothesis testing. The research will explore the causes and impact of the contemporary management in the light of the developed hypothesis. The investigation will be based on the detailed analysis of the current situation of the Walmart contemporary management strategies and problems. The research is to investigate the Walmart Company towards the contemporary management issues and challenges that are only possible with the primary data collection from the company. Therefore hypothesis testing type of investigation is selected rather than the descriptive and hypothesis testing. 

            The data collection method is selected in accordance with the investigation type for the research. The data for the analysis will be collected through the use of quantitative data collection method. The quantitative data collection technique questionnaire and interviews will be used to collect the required information about the management of the Walmart Company. The questionnaire will be developed according to the hypothesis of the research. Close ended questionnaires will be developed to collect the most relevant responses only. While interview from some samples will be also conducted with structured formal interview questions about current efforts of the company towards contemporary management issues.

            The population for the research is limited to the employees of Walmart market that are about 2.3 million working all over the world. Accessing all employees and covering all the different geographical regions of the world in which Walmart operates in impossible therefore the samples will be only selected from the United Kingdom. Samples will be based on the 200 employees of the Walmart in the stores and outlets of the company and 100 from the main workplace of administration. Samples from the organization will include both the managerial and non-managerial employees of the organization.

            In the research, there are some accessibility issues in the data collection. Access to the employees of an organization for the collection of the data is a difficult task, however, I will manage the issue by getting permission from the managers directly. Access to all population of the research topic was also a difficult job that I managed by selecting the samples from the population.

            In the research ethical issues will be taken into considerations to avoid unethical acts and decisions. As the sharing of personal information of the samples without the permission of sample (that person) is an unethical action, therefore, personal data of the samples will not be mentioned in the research publication. Accessing and using information about a company is also an unethical act that will be avoided completely by getting permission from the company for data collection and research interviews. In interviews, hidden cameras and recording of the interview without the permission of the sample is also considered as unethical in the research. Therefore before recording the interview, I will try to make it possible to have permission from the sample. Otherwise, the recording of interviews will not be made for evidence or further understandings. The data collected from the organization will not be used for any wrong purposes and the secrets of the company will be kept secrets. All efforts will be made to avoid unethical consequences and actions to make the research ethical and original.

            A comprehensive plan for the data analysis of the collected data is developed. According to the plan, data will be analyzed through the use of modern statistical techniques. In the research correlation, a statistical technique will be used to test the hypothesis based on the variables that may have the relationship with each other. For instance, strength and direction of the relationship of decrease or increase in the organizational performance and contemporary management will be analyzed through the use of correlation statistical technique. However other statistical techniques and graphical presentation of the data will be also used to analyze the findings from the collected data responses.

            There are some limitations in the research because of certain reasons. The research does not cover all the population. Therefore there is the possibility that actual results vary from the analyzed results. The reason behind this is cultural differences and other differences in the geographical regions. In this research, samples are only selected from the United Kingdom to project the view of the whole company. However, there are chances that managerial strategies of the United States completely vary from the strategies adopted at the United Kingdom as in each geographical region manager's selects strategies according to social norms and culture of the society. Social factors directly influence the managerial decisions and strategies, therefore, there are chances that contemporary managerial issues also differ for both regions and require different management solutions. In such a situation considering the results of this research same for the whole Walmart Company is not a good idea.

            Timetable and schedule for the research are developed that covers all major activities required for the completion of the research in an appropriate manner. Major activities like data collection and literature reviews are given more time in the timetable as compared to the simple activities of review and rechecking the written work. Writing activity after the interpretations of the results also demand about 10 to 15 days minimum. Data analysis is only statistical analysis that can be done within 5 days easily.

            Contemporary management resolves the conflicts, issues, and challenges in the company that are most of the time generated by the diversity, unethical environment and globalization. The research is conducted on the Walmart Company that is efficiently managing contemporary issues in the organization. Contemporary management issues produce problems for the managers and overall organization if not given complete and adequate attention. In the research data, quantitative data collection method will be used to provide a comprehensive overview of the company with the support of responses by the selected research samples.   

 References of Contemporary management

Armstrong, M., 2006. A Handbook of Human Resource Management Practice. In: A Handbook of Human Resource Management Practice. s.l.:Kogan Page Publishers, p. 982.

Gupta, C. B., 1992. Contemporary Management. s.l.:APH Publishing.

Jones, 2009. Contemporary Management 5E. s.l.:Tata McGraw-Hill Education.

Jones, G. R. & George, J. M., 2008. Contemporary Management. s.l.:McGraw-Hill/Irwin.

Mutti, C. d. N. & Hughes, W., 2001. CONTEMPORARY ORGANIZATIONAL THEORY IN THE MANAGEMENT OF CONSTRUCTION PROJECTS. 17th Annual ARCOM Conference, Volume 1, pp. 455-465.

Wong, K., 2011. Contemporary Management Issues (A Generic HRD model). IRACST – Engineering Science and Technology: An International Journal, 1(1), pp. 73-83.