Auditing & Developing a Sustainable E-commerce Websites (Amazon, Walmart, and Apple)

        Apple is one of the slickest brands in the world that provide a wide range of services through online retailing. The estimated growth through online retail is 10% from the previous year. Company is providing various services that are bind together with the advantages of customers and service providers. The laborious process is associated with the resetting of Apple ID credentials. The ability of Apple to bind the services together is one step beyond the amazon. The services are tireless, and efforts are effective for the customers. The expertise of Apple is the user experience and interfaces. The design of services is shining through the website, and a huge amount of the content is shifted to the online website to keep the customers attached to the services and facilities. The process known as product silo approach is providing ease to the users to navigate and enhance the type of product(Bergvall-Kåreborn & Howcroft, 2013).

Advantages & Disadvantages of Apple website

In the above picture, it can be seen that Apple Inc has created a website which has the potential to attract the customers. The easy click to buy the option and HD graphics attract customers toward the business.

Apple’s website homepage designs are such a way that an individual can easily navigate its way in the website. By clicking on the pictures, the individual can get detail about various products which Apple provides.

The major drawback in the Apple website is its sitemap page. The sitemap page contains a huge amount of information which might be confusing for the first-time user and this is a major drawback.

Features of Walmart Website

Easy Navigation

HD imagery

Various price options

Latest discounts & and other promotions

Product for both gender & every age group

Customer-friendly

Order tracking feature

Better layout of the information

Sleek design

Attractive color scheme

Manageable information

Other important features of the website are discussed below:

Walmart is another long-time successful e-commerce website that implements best practices, for instance, details specified with the locations, king-sized image slider, data-driven product categories, and IP addresses (Wong, 2011). Walmart is generating healthy revenues as compared to Amazon. The company is looking first through the adapted challenges and can find its ways to reach out at the top. The prominent advertisement of free 2-day shipping strategy, prime convenience for the supply chain, and reeling of customers are highly considered for the supply chain and the e-commerce. The company is also finding ancillary local friendly services related to the grocery and credit cards(Brea‐Solís, et al., 2015).

Advantages & Disadvantages Walmart Website

The Walmart website is designed in a very user-friendly way. Anyone can move to the product page by simply clicking on the icons as seen in the picture above.

The eye-catching graphics and extensive detail about products and services allow the Walmart website to provide exceptional online retail experience to its customers.

The major drawback of the website is that there is no add to cart button will browsing to the clothing page. The buy options occur after clicking on specify product. It means that there is a need to make the website more user-friendly.

Features of Amazon Website

Amazon Locker

Amazon smile

Amazon flow

Amazon prime

Easy navigation

Variety of information

Eye-catching colour scheme

User-friendly pages

Contemporary look

Order tracking feature

Easy shopping criteria

Amazon.com is considered as a king of successful e-commerce websites. The website was first launched in 1994 with the highly defined features and layout. There are a number of reasons for the success of Amazon, and it can distil down in the single factor that is more powerful than any kind of other factors, and this is data processes. Amazon leverages data through the dozens of unique properties and recommended a category of widgets are delivered across the world through the online website. Through the success of Amazon, it is visible that the brand is growing fast with the growing portfolio of services. The comprehensive and rich data is used for the millions of users and enterprise uses less data for the trade(Ritala, et al., 2014).

Advantages & Disadvantages of Amazon website

Reflection on Amazon, Walmart, and Apple

Online retail or online supply chain is a business model that has proven to bring many companies to get their success in the business. Amazon, Walmart, and Apple are just a few names of the success of online retail companies across the world. However, there will always be a good side and bad side of anything, as well as an online retail business model. One of the biggest advantages of this business model mentioned is that online retailers can increase their profits and sales by providing services online. On the other hand, the biggest disadvantage of online selling is mentioned as the continuing battle between services and security.

For this reason, online retailers should able to manage their business by implementing good supply chain management with its best practices. The reason is obvious. A good supply chain management has been approved as an essential part which will able to bring success to a company whether the company is running the business online or normal business.

Thus, a company which eager to run its business in the online retail business model could get the ideas from the success companies such as Amazon, and also apply the best practices of supply chain management to achieve the main goals and the global success.

References of Amazon, Walmart, and Apple’ website

Bergvall-Kåreborn, B. & Howcroft, D., 2013. The Apple business model: Crowdsourcing mobile applications. Accounting Forum.

Brea‐Solís, H., Casadesus‐Masanell, R. & Grenfell‐Tatjé, E., 2015. Business Model Evaluation: Quantifying W almart's Sources of Advantage. Strategic Entrepreneurship Journal, pp. 12-33.

Campbell, D., Edgar, D. & Stonehouse, G., 2011. Business Strategy: An Introduction. s.l.:Macmillan International Higher Education.
Available at: https://research-methodology.net/ikea-business-strategy-competitive-advantage-capitalising-ikea-concept/

Grandón, E. E., Nasco, S. A. & Jr., P. P. M., 2011. Comparing theories to explain e-commerce adoption. Journal of Business Research, pp. 292-298.

R.Loeppke, Taitel, M. & at.al, 2007. Health and productivity as a business strategy. Journal of Occupational and Environmental Medicine, pp. 712-721.

Ritala, P., Golden, A. & Wegmann, A., 2014. Coopetition-based business models: The case of Amazon. com. Industrial Marketing Management, pp. 236-249.

Thomas, H., Smith, R. R. & Diez, F., 2013. Human Capital and Global Business Strategy. s.l.:Cambridge University Press.

Wong, H. Y., 2011. Building a Marketing Plan: A Complete Guide. s.l.:Business Expert Press.