Report on Mobile App for recycling in Almaty

            This business plan focuses on the creation of application Green Almaty; it is the Mobile App for recycling in Almaty, Kazakhstan. The users of the application will be given ease so that they could support recycling by giving garbage’s or the material with no use so that things could be further recycled and then there could be benefits. This idea will also support the social responsibility of the companies as some places and restaurants will be consulted around the city so that users after getting the point by giving the recycled materials, the collection points then can be spent on the cafes, salons, gym etc. This business idea can be successful as users download and use the application and there can be the good amount of material for recycling because the users knew that they will get the bonuses and discounts.

            This business plan discusses the strategy and environment also the trends in the recycling industry of Kazakhstan. Through focused on the government regulations that further analysis of the Green Almaty is done also through focused on all risk factors. The plan also discusses the type of competition as well as the opportunities related to the sales and marketing plan, operating plan etc. there is also human resources plan that how employees or users can be motivated to use the application in order to get the points for the future benefits.

        This business plan also gave an action plan that how Green Almaty can be implemented in the Almaty, Kazakhstan and how benefits, as well as the motivation of people, can be attained through collaborating with the popular bloggers and media-personas. Risks analysis and financial planning or detailed overview are also given. This application provides the benefits to the users; a user can be given values, the cost of the custom mobile business application or for the application Green Almaty development will be $100,000. Therefore, the startup cost for this business can be $100,000.

Vision of Mobile App for recycling in Almaty

        The vision of application Green Almaty is to see the Almaty and other cities of Kazakhstan clean so that nature could be secured and there could be benefits for the future generations.

Mission of Mobile App for recycling in Almaty

        The mission of the application Green Almaty is to focus on the wellbeing of the businesses in the country so that they support social responsibility. Through application Green Almaty, the support to environmentally friendly recycling as well as methods for the manufacturing is concerned. With the use of friendly, fair, new ideas as well as the hard work, there can be the collection of waste material that could be further used.

Business objectives statements of Mobile App for recycling in Almaty

        The business objective statement of Green Almaty is to make maximum user so that there could be enough profit generation; with maximum use of an application, there can be a significant return for the investors of applications. Other objectives are to the continued growth of the finance with the focus on collecting the material for the development of quality products. With the maintenance of the friendly, fair policies the support will be given to environmental policies in cities of Kazakhstan.

Business Overview, Strategy, and Environment of Mobile App for recycling in Almaty (Section 2)

Description of the business of Mobile App for recycling in Almaty

        The creation of application Green Almaty, which is the Mobile App for recycling in Almaty, Kazakhstan popular Almaty places, can provide the various benefits to the users in the country and there will be the advantages to the different sectors. The application Green Almaty is created because people waste all the waste material and then there is no use of this material, people who give the materials will be given bar codes; after inserting this bar code in their application people get points. In this way, the application is created so that users can be given more motivation so that they more regularly use the app.

        If the users come to know that they are given points in their account at every given material then they will use the application more regularly. Green Almaty application is giving the points to the people so that they could attract towards this facility as in case if people were given  money, then they won't attract to give the wastage as money seems less to people but adding points and faculties of going to cafe and shopping can seem more attractive(Dicken, 2011).

        For this implementation of the Green Almaty application business plan, there will be use and contact can be created with the popular Almaty cafes, restaurants, shops etc. so that people could enjoy and facilities from the cafes can also be given as there can be better support for the people in order to increase their social responsibility. The point can also be used in beauty salons, these organizations that will provide the people with the benefits can also support accounts in social networks. For the benefit and for the popularity of the Green Almaty the collaboration with popular bloggers and media-personas can also be created so that maximum number of people can get to know about the application and they can help the Green Almaty more after getting points.

Products & services of Mobile App for recycling in Almaty

        The product, as well as services for this business plan, is the application Green Almaty that is the Mobile App for recycling in Almaty, Kazakhstan, however, the services that will be given to the users of this application will be the points that will add up and after collecting many points, the services of the popular Almaty places example Almaty cafes, restaurants, shops, beauty salons etc. can be given.

Stakeholder analysis: major players (suppliers, distributors, clients) of Mobile App for recycling in Almaty

        In order to focus on the stakeholders of the recycling industry in the Almaty, Kazakhstan, there is the need to analyze the major players that are suppliers, distributors, clients. However, for the supply chain or suppliers, the current business need the people, who collect the material from the people households, shops and other places and then send or give it to the companies that are involved in the recycling. The suppliers give the garbage’s and the useless material to the industries working in the recycling industry(Essig, Hülsmann, Kern, & Klein-Schmeink, 2012).

        In the case of distributors, there can be people, who can distribute the things or material to the companies where the recycling takes place(Barney, 2012). However, the clients or the users are people who use the application and give the material so that they could use the points. The users of application Green Almaty are known as the clients of the company, they can be also involved in the staff because these people have own page on the mobile application Green Almaty.

Nature of the industry of Mobile App for recycling in Almaty

        Focused on the nature of the industry in the Almaty, Kazakhstan, it could be noticed that recyclable materials are collected in the Almaty, Kazakhstan containers because at the present time there is the awareness of the wastes as well as the awareness to use the waste in the appropriate way. The way separation accumulation of waste is noticed is that how benefits could be taken again. There are hazardous wastes in the Almaty, Kazakhstan as there are medical wastes as well as the POPs; however, the country is known as the third of industrial waste, therefore, for the Karaganda region there is need to maintain the recycling facilities so that there could be a use of materials again. The industry is taking the steps to meet the expected decline so that there could be reduced in the total emissions(Alexander & Reno, 2012).

Trends in the industry of Mobile App for recycling in Almaty

        There is environmental protection program in the recycle industry of Almaty, Kazakhstan so that the major environmental concerns could be effectively responded, with the effective environmental organizations there is the need to focus on the commissioned production. As Almaty, Kazakhstan has analyzed that the basis of sulfuric acid there are environmental hazards, thus, the effort is concerned and the principles are noticed in order to reduce the 254,000 tons of sulfuric acid by the in 2012. In the Almaty, it is accumulated that there is the waste of the 600 tons of garbage, and it is there from the last 4.5–5 years, there is still the permanent increase of the garbage dump in many areas of Almaty, Kazakhstan. Therefore, effective policies are made and issues are concerned so that there could be the notice on the polices and so that major or better steps can be taken in order to reduce the garbage dump or the material waste(Businesswire.com, 2014).

Government regulations of Mobile App for recycling in Almaty

            It could be noticed in this way, that the Almaty, Kazakhstan state focused on the control and regulations so that there could be the reduction in the hazards and so that the benefits could be given to the people and environmental protection in the Almaty, Kazakhstan. With the several methods of inspection, it is noticed that ecological and economic standards of the country need to be focused as the people and industry together can reduce the environmental impact assessment(IBP, Inc., 2015). Through the research on wastes, it is known that waste is created in large quantity and there is no use(Schlesinger, 2013). However, the regulatory framework is created with the technical equipment's so that there could be support by government for the environmental monitoring. In the Almaty, Kazakhstan there are different classes of hazards that are noticed in order to reduce the environmental pressure so that there could be the support to the economy's reliance and so that processing industries can be benefited in the country and industry(En.tengrinews.kz, 2011).

Major political, economic, social and technology factors (PEST analysis)

Political

        Considering the political factors for the application Green Almaty in the Almaty, Kazakhstan it could be analyzed that the country has the supportive laws and regulation in order to support the recycle or mobile application industry. As the country is polluted and there is the need to focus on the recycle activities based on the reasons the political factors of the Almaty, Kazakhstan are known to be supportive(McDonough, 2017).

Economical of Mobile App for recycling in Almaty

        Focus on the economic factors in order to support the recycle or mobile application industry and application Green Almaty in the Almaty, Kazakhstan. It could be noticed that there are already challenges of pollution and pollutes areas in the country and there is an excess of the industrial waste. In order to support the economic factors of the Almaty, Kazakhstan, this business and the green application would be best to consider the facts(Baines, Fill, & Page, 2013).

Social of Mobile App for recycling in Almaty

        The social support example social responsibility of the companies is considered with the people of the community so that there could be the benefits to the recycle or mobile application industry and application Green Almaty in the Almaty, Kazakhstan. However, the societies and the users there are supportive in the country. Therefore, there could be social benefits to the business as the businesses can provide benefits to the societies as well as the people living there because the reduction in the waste material and product is concerned(Baker & Hart, 2016).

Technological of Mobile App for recycling in Almaty

        Technological aspects need to be considered because the recycle or mobile application industry and application Green Almaty in the Almaty, Kazakhstan need technology. However, it is noticed that the people, as well as the young generation of the country, is aware that how to use the technology and moreover, when the users come to know that they are going to get the advantages from the technology as through giving the waste material they can get the points to utilize in an effective way. Most of the people learn to use the applications because there are benefits for all. Consequently, the technological factors in the Almaty, Kazakhstan is supportive, therefore; there are benefits for the businesses(Parsons & Maclaran, 2009).

Market trends, stages of industry life cycle of Mobile App for recycling in Almaty

        The industry for the application Green Almaty in the Almaty, Kazakhstan is said to be at the mature stage and still developing because there is recognition that how the industry needs to focus on the aspects(Doole & Lowe, 2012). The marketing trends of the industry are analyzed to be growing because there are many companies in the country that are the focus on the aspect that how sustainability practices and environmental concerns could be focused.

Implications or risk factors of Mobile App for recycling in Almaty

        There could be various risks in the industry; as the recycle industry of Almaty has many competitors in the market.  The risk that is related to the current application as well as related to the nature of the industry in the Almaty, Kazakhstan is that the IT sector is not much developed and people do not have much awareness. Thus, in this way, maximum marketing and the facilities are there need to be concerned in the market.

Competitors ranking and type of competition of Mobile App for recycling in Almaty

        There are various competitors in the recycle industry of the Almaty, Kazakhstan. These competitors are mostly, doing the recycles. However, there is very few application that is used for the collection of the waste material but there is the company that is focused on the sustainability as well as the recycling example, Opsis AB, Endress Hauser, Mavitec Green Energy, Sintrol Oy. The consumers are focused on the sustainabilityTazalyk app could be known as the major competitor because it is the application that is famous in youth these days, however, people are not using it much because there is less or no facilitiesare given to them(SHAYAKHMETOVA, 2018).

Competitors' strengths and weaknesses of Mobile App for recycling in Almaty

        Competitors of the Green Almaty have different strengths and weaknesses in the industry recycling in Almaty, Kazakhstan. As the Tazalyk app is focused to provide the container at different places of the cities, there are medical products waste and different location of containers and in this way, the competitors get a maximum amount of the products of reduced waste. Consequently, the company Tazalyk app is not focused on the points that are focused by our Green Almaty, in this way; this can be the weakness of the company.

Competitive advantage (SWOT analysis) of Mobile App for recycling in Almaty

Strengths of Mobile App for recycling in Almaty

        The strength of the Green Almaty is that the market and users have the awareness and the market is already developed. However, there are chances of success(Young, Hwang, McDonald, & Oates, 2010). Focused on services of Green Almaty in the industry, the strength is that the company is going to be famous and going to be delivering some points when users give the material. The recycling in Almaty, Kazakhstan is only done.

Weaknesses of Mobile App for recycling in Almaty

        The weakness of Green Almaty could be that it is the technological application and in the case of some technical issues, the app will not work. The weakness of the There are other weakness that Green Almaty can face in the market is that Tazalyk app is developed but currently require more marketing to be developed.

Opportunities of Mobile App for recycling in Almaty

        There are various opportunities’ to the Green Almaty as when the users come to know that they are given points in their account at every given material then they will use the application more regularly. The opportunities for making the contract with the business as well as the supplier will also be there. The companies need to focus as there could be benefits of the social support to the companies and when they know that customers will be given points then there can be more focus on the services by the companies(Erickson, 2017).

Threats of Mobile App for recycling in Almaty

Green Almaty can face the threats related to the lack of vendor as well as lack of standards for learning on mobile by the citizens.

Bench marking of Mobile App for recycling in Almaty

        Bench marking could be explained as the business processes that are focused on the performance metrics so that there could be better analysis of the industry and so that Green Almaty could consider the best practices. Almaty application also needs to focus on the industrial practices that how the companies are engaging the customer to give the waste materials in this way, Almaty application can do better planning about the products as well as the services(Badiru, 2011).

Sales & Marketing Plan (Section 3) of Mobile App for recycling in Almaty

Customers, product positioning of Mobile App for recycling in Almaty

        For the sales and marketing section of the popular Almaty application there is the need to focus on the customers, who are interested and want the services related to the services of the popular Almaty places example Almaty cafes, restaurants, shops, beauty salons etc. however, for the product positioning, the company or application need to do the marketing so that maximum customer who wants to protect sustainability can be attracted. For the product positioning, the customers need to be given proper awareness that how they can help to support sustainability and how they could protect the environment(Aileron, 2011).

Sales projections of Mobile App for recycling in Almaty

        In the case of the sales projections, it is noticed that for the application Green Almaty in the Almaty, Kazakhstan, each years the users as well as the profit is need to be increased minimum by 20% because when the customers knew that there are benefits of the application Green Almaty, as its focus to clean the environment and work for sustainability by only giving the material, there can be the maximum customers(Winston, Stevens, Sherwood, & Dunn, 2013).

Market segmentation and targeting of Mobile App for recycling in Almaty

        For the application, Green Almaty in the Almaty, Kazakhstan young population can target, however, as they use maximum applications and they can feel interested in getting the points. Young people and college going students can be attracted. However, old age people can also be attracted.(Wrigley, 2014) The users need to tell that how benefits could be there. The market segmentation and targeting, there will be the customers who want to use the application and who have the awareness regarding the services that Almaty places can protect sustainability and how points can be added and they could use the facilities from the example Almaty cafes, restaurants, shops, beauty salons etc. (Daft & Marcic, 2010).

Advertising & promotion (marketing mix) of Mobile App for recycling in Almaty

        Green Almaty in the Almaty, Kazakhstan need to do the marketing and advertising, especially there should be efforts for the first year so that customers could know about the facilities that customers are given a unique(Visser, 2013). Green Almaty in the Almaty, Kazakhstan can target the potential customers through newspapers, social media advertisements, community awareness or sustainabilityawareness programs etc.

Pricing and distribution of Mobile App for recycling in Almaty

        For the pricing and distribution in order to get the products for the customer services example points will be given to them as the services of the popular Almaty places example Almaty cafes, restaurants, shops, beauty salons etc.

Customer service policy of Mobile App for recycling in Almaty

        For the customer service policy, the services that will be given to the users of these applications will be the points that will add up and after collecting many points and through giving the materials.

Operating Plan of Mobile App for recycling in Almaty (Section 4)

Legal form of the business of Mobile App for recycling in Almaty

        A sole proprietorship would be concerned with the application Green Almaty in the Almaty, Kazakhstan businesses. However, there will be considerations of the business relationship with the otherbusinesses so that maximum points can be created for the customers.

Organizational structure of Mobile App for recycling in Almaty

Business location and requirements of Mobile App for recycling in Almaty

The location of the creation Green Almaty application will be in the recycling industry of Kazakhstan.

Equipment / technology / R&D / environmental aspects of Mobile App for recycling in Almaty

The technological and environmental aspects are favorable for the application industry and application Green Almaty in the Almaty, Kazakhstan; there are benefits for the business in the recycling industry of Kazakhstan.

Human Resources Plan of Mobile App for recycling in Almaty (Section 5)

Key employees of Mobile App for recycling in Almaty

        The key employees of the Green Almaty application include the executive, functional managers, and the staff, also the suppliers, distributors that collect the material(Simons, 2011). The employees will focus on the clients or the users are people who use the application and give the material so that they could use the points. The users of application Green Almaty are known as the clients of the company, they can be also involved in the staff because these people have own page or account.

Policies & procedures of Mobile App for recycling in Almaty

        For the effective implementation of the HR policies and procedure, there will be the focus on the workforce management including recruitment, training, wages of staff etc. (Mathis, Jackson, Valentine, & Meglich, 2016). A staff that helps the company to make more users can be given maximum benefits as they given more points(Gary, 2010).

Action Plan (Section 6)

Plan of actions and timetable of Mobile App for recycling in Almaty (Gantt Chart)

        Investors will be concerned to give the funds example, who wants to bring sustainability responsibility(Pompper, 2017). However, for Green Almaty application business plan, funding and support can also be taken from the popular Almaty cafes, restaurants, shops etc. cafes can also be given as there can be better support for the people in order to increase their social responsibility(Melville, 2010).

Risk Analysis of Mobile App for recycling in Almaty (Section 8)

Nature and sources of risks of Mobile App for recycling in Almaty (identification)

        The nature and sources of risks for the Green Almaty application like if there are technological issues then both the user and green application has to face the issues. Other risks are related to the cyber crimes, as there could people that can steal the information through the internet(Grant, Hackney, & Edgar, 2010). There is various risks example, there could be issues related to the negotiation as the contract could be changed with current suppliers, who do the collection of the waste materials(Bakker, Boonstra, & Wortmann, 2010).

Strategies for managing risks of Mobile App for recycling in Almaty

        For the Green Almaty application, there is the need to do the effective management of potential threats that could be a result of the bad technology decisions(Nicholas & Steyn, 2008). The developers need to concerned about the managing the application that is risk-free.

Appendix: Financial Plan of Mobile App for recycling in Almaty (Section 9)

The Green Almaty financial performance of Mobile App for recycling in Almaty

Balance sheet of Mobile App for recycling in Almaty

Income statement of Mobile App for recycling in Almaty

Cash flow budget of Mobile App for recycling in Almaty

Break-even analysis of Mobile App for recycling in Almaty

Appendices:  HR Appendix

References of Mobile App for recycling in Almaty (Section 10)

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