According to the research
conducted by (Clark, et al., 2008), it is reviewed that
some of the libraries, mainly the libraries for the public, in the past the
users are more interested in e-book, the reader kindled the re-evaluation of e-book
readers usefulness in an academic set. For past several years, technophobes
publishing, media commentators and companies, have all forecast that the
technology of the electronic book is flourishing– and its recognition by public
reading– is forthcoming. The e-Ink technology capabilities, and the e-readers
next-generation introduction, including types formed by Amazon and Sony, have controlled
to a new media attention level (Clark, et al., 2008).
Some of the consumers seem to be too
excited for the concept; numerous analysts in the industry debate that the
moment that specified the e-publication potential occurred when the Stephen
King issued on the web, dusted-off novella, for example exclusively as an
e-book, stir became, polite uproar in publishing (Clark et al., 2008). Both participants and
media analysts argue that as technology has now become more reliable, the
e-book reader still has multiple difficulties among the text and the user. Numerous
writers have focused on the relative be deficient in of content as an obligation,
particularly those out of patent, are being added. A popular general audience hesitation
for e-books, nevertheless, could be attributed to limits the experience of reading
(Clark, et
al., 2008).
According to the research
conducted by (Herther, 2005) it is reviewed that
the computerized books idea– reading book material from portable, small reading
units – can be drawn back in the literature of science fiction over the past 50
years. With the smaller computing devices development and similar development
of more powerful and faster components of the computer, technology provides the
foundation for the publications of the computer-readable-market development. With
the introduction of the World Wide Web and internet, the goal of the e-books
turns out to be a reality: a feasible podium for the enormous, information publication
with refined access and retrieval options. Magazines, public domain information
and newspapers (with books) rapidly accepted this platform of the publishing (Herther,
2005).
In present "e-book
industry," nevertheless, is a subsection of greater digital movement. For
some of the user, the “e-book” means the digitized material formerly accessible
in print set-ups (reference materials, books, etc.). In the industry of e-book,
it has implicit the devices designed to use to allocate and agree for “reading”
of mainly digitized, copyrighted books. Though in early times, the e-books industry
was wedded to the concept of the standalone device, numerous companies have
made major changes in their development thinking and promotion and now agreement
flexible customer’s options at both technology and content levels. Absence of
funds joined with a slow and small rising market, produced the industry to take
an additional passive path in current years (Herther, 2005).
According to the research
conducted by (Shukla & Jharotia, 2015) it is reviewed that the
users in this changing world appear to have fewer time for reading whole
articles, books, etc. Consequently, it is important for professional’s in the public
library to offer this info to the users in the shortest time via e-resources by
using suitable communication and information technologies and electronic
publishing impact or comprises the e-books digital publication, digital
libraries development, electronic articles and collections in the World. The electronic
publishing has to turn out to be common in the scientific publishing of the
e-books where there is an argument that scientific journals paper are in the
procedure of being substituted by the electronic publishing (Shukla & Jharotia, 2015). Even though delivery
via internet identified as web publishing or online publishing when in website
procedure is today associated with the e-publishing of the books, there are numerous
non-network e-publications for examples, the Encyclopedias on DVD and CD, and
also reference and technical publications depend on by users of mobile and
without dependable and high-speed network access (Shukla & Jharotia, 2015). The e-publishers of
the e-books can offer rapid fulfillment for the late-night readers, the books
customers not find in retailers of the standard book in the E-Book format and
books by new authors that would be doubtful to be money-making for publishers,
who use the traditional methods for the publishing of books. The e-publishing impact
on library services, administration, and collections is multifaceted. There
are, though, numerous good solutions for the issue that the libraries can learn
from each other (Shukla & Jharotia, 2015).
According to the research
conducted by (Vasileiou, 2012) it is reviewed that
the traditionally academic libraries have performed a significant part in offering
access to and distributing data across research and learning communities. It is said to be the part has now been
extended to enabling electronic resources access for example e-books and,
e-journals through ground-breaking technologies. Some of the e-journals used by
professionals and scholars for about ten years and have recognized themselves
as critical possessions for their users and libraries. Recently there has been a
growth in the publishing of a book, with good-looking packages of the e-book
offered to academic and public libraries (Vasileiou, 2012). Though both libraries
and publishers are uncertain about the future and the impact of the e-book. There
is cumulative responsiveness that there is further attention demanded by the e-books.
Associated with the books print traditionally, e-books also have potentials to
be provided to users in the library by following key assistances: keyword
searching, browsing in a book and crosswise a books collection, extracting, comparing,
customizable interfaces of search and measuring information quality and relevance
presented (Vasileiou, 2012). They can also
likely to include other structures for examples the bookmarks, underlining,
hyperlinks, highlighting, annotations, connecting to other book parts or
outside resources for example thesaurus and dictionaries, connecting to complex
objects of the multimedia as well as movie simulations and files. Communication
between users can be attained with the commenting enhancement and tools for chatting.
In an e-book, the information can be pasted, cut, saved or printed to be used
later (Vasileiou, 2012).
According to the research
conducted by (Vassiliou & Rowley, 2008), it is reviewed that
the E-books are a significant and growing digital resource that is now trending
among the people who are busy and expected to read. Some of the libraries have usually
had a main role in books selection and accessible to scholars, researchers, and
learners. Consequently, the criteria and processes that can be applied in the acquisition
and selection of e-books might have important significances for the future feasibility
of the e-books (Vassiliou & Rowley, 2008). Traditionally the academic
libraries had a main role in books selections and making them obtainable to researcher’s
and learners. Newly e-books have arrived the mainstream academic community’s
that progressively supposed to source material of the e-book via their libraries
in the university. The E-books pose a motivating trial to the libraries, and
there are a lot of questions concerning the e-book management of development and
introduction of services and collections (Vassiliou & Rowley, 2008). Though the e-books also
can be more important for learners and libraries as compare with the
e-journals, the long-lasting textbooks importance to higher education learning.
Additionally, some of the publishers are still sensing the way, since they are
more concern with the books digitization impact, in numerous different classes,
on long-term business sustainability. The process of buying linked with the e-books
at an influential phase in the digitization of a book (Vassiliou & Rowley, 2008).
According to Oghjojafor, (2005) with the accordance of the
ease and all of the advantages of the e-book publishing, Several people are not
self-publishing it is still considered as the wonder. It can be due to the fear
and that which person felt to published. Sometimes the problems proofreading can
be the hurdles for publishing the book but the ebook publishing is the quick
and face means to publish the book. Due
to the ease for the e-publishing, therefore there is nothing to take tension
about to publish your book. Oghjojafor, (2005) has explained in a good manner
about the sturebnture and publishing of the e-book along with its structure. He
explained about what are e-books and how e-books can be created. He has stated
that the e-book referred to as the electronic books (electronic+books=e-books)
which can be easily read on the computer, laptop, and tablets. It also required
a PDA (personal digital assistance). This book can be open electronic devices
which are particularly designed for reading the books. With time the
peoples are moving towards the e-books rather than hard copies the books
because these are easy to use and carry as well (Oghjojafor,
2005).
E-Book Marketing and Publishing and Marketing Professional Work
According to the research
conducted by (Lina et al., 2013), it is reviewed that
the successful market of the e-book wants a lot of members to effort together comprising
publishers, authors, reading device manufactures, book distributors, online
book stores, etc. Even though several members have keenly elaborated in the Taiwan
digital publishing, in 2011, E-book sales are less than 1percent of revenues of
the total publishers. Compared with the market share of North America, E-book
market share of the Taiwan is not meaningful. Taiwan readers are facing a problem
that there is an absence of E-book title and no appropriate device available
for the reading (Lina, et al., 2013). This paper also
examines the market status of the Taiwan E-book from supply chain member’s view
of the E -book points. In this article,
the exploratory approach is adopted to offer different viewpoints of members by
using the interviews with the user, who like to read the books. The result demonstrates
that quality content, availability of E-book titles, government regulations,
reading device price, and E-book price is measured as best stimulating factors that
are publishing industry Taiwan E-book (Lina, et al., 2013). As a fact matter,
digitization procedure is not just a transformation file but comprise other
value-added jobs, for example, topic selection, book reviewers’ comments, book
title selection, marketing, etc. In the past, those additional value procedures
can be protected beneath the publishing print book as a publisher's intelligence
property. Though, numerous domestic publishers now concern about the publishing
of the E-book can offer the same guard as outdated publishing (Lina, et al.,
2013).
According to the research
conducted by (Lamothe, 2013)it is reviewed that
the J.N. Demarrias Library has been completely obtaining web-based e-books. The
web-based e-books did not require the acquisition of any particular devices viewing.
Access to a web browser and web are their requests. Thus, e-books are tremendously
tempting to the libraries. Not just have customers and library personnel alike
been frustrated with the operation of reading devices, each type of device but
also arises with an extra cost connected with their acquisition and also the
training of the staff: money and time not needed for the simple web browsers operation.
Faculty and Students were possibly unaware of these new additions in the academy
(Lamothe, 2013). The academic groups
have taken three years formerly aware of online resources except marketing had
a place. Scholar student empathy to easily non-authoritative and available
resources web may have subjective the association they showed regarding the
usage of the e-book. The vast majority of undergraduate students would rather
use the convenience of the web to find assignment related to the information in
its place of manipulating library-purchased tools of the commanding online
research, particularly search engines, for example, Google (Lamothe, 2013).
According to the research
conducted by (Greco & aiss, 2015) it is reviewed that
the predictive analytics and ‘big data’ use has changed large industries, from some
of the insurance companies to e-book and print online retailers, and both scholarly
literature and mass media have covered these growths. The online retailer’s big
data systems have used to detention incredible data amounts about consumer’s purchases
that have allowed them to use collaborative filtering systems and extrapolative
analytics to make buying consumers suggestions (Greco & aiss, 2015). Inappropriately, numerous
university journalists — and the major presses with considerable endowments —
have not been able to exploit difficult marketing possessions accessible by predictive
analytics and big data. In the article, author’s appraisal the significant data
sets, and published literature and ideas for the US and Canadian community of
the university press to promote a non-profit Web site direct-to-consumer producing
marketing data and sales continuously. Unfortunately, a lot of presses of the university—
even major substantial endowments presses—not able to take advantage of difficult assets of marketing offered by predictive
analytics and big data (greco & miss, 2015). It can be said that
the significant data sets, and published literature and suggestions for the US and
Canadian university press community to takeoff a Web site producing marketing
data. Some of the effective marketing of the e-books depends on a ‘pull’ policy:
in case satisfying the needs and wants of customers, the customers will ‘pull’
them to services or products of the company. The sales personnel time and again
recognized their product but not recognize what is demanded by the customer,
because they involved in a B2B channel of distribution. Though this is usually correct
for the sales personnel in numerous businesses, it is particularly true in
publishing world, as some of the sales personnel and publishers rarely, have straight
interaction with persons to buy a book (greco & aiss, 2015).
According to the research
conducted by (Jung, et al., 2011) it is reviewed that
because of the quick pace of development and innovation in the information
technology, the enthusiastic reader of the electronic book has to turn out to
be the new reading trend. Though, currently, there is simply a restricted
understanding of the factors that have an impact on the user attitudes to use
this reading device. Henceforth, the purpose of the article aims to discover
what influences drive users to read the e-book. The electronic reading that
looks similar to the book is a quickly increasing marketable phenomenon, with some
of the software, distribution systems, and devices and a variety of content kinds.
In the electronic text area, these developments have been a release of more
than a few new enthusiastic readers of the e-book for an enhanced reading
experience of the e-book (Jung, et al., 2011). Also, with advanced
internet applications development, an extensive diversity of data has been conveyed
to automated formats and has extensively acknowledged by the community as it
accesses info through the computer screens (Jung, et al., 2011).
Additionally, with the e-book
industry facilitation by software, and new hardware, display technologies, large
digitized content quantities are currently accessible. This has determined the dedicated
readers of e-book development and transportable personal public library as a current
trend in the devices of reading. Using readers of the e-book, users can easily and
quickly access the download information and internet while traveling. Additionally,
paper technology electronic ink makes the experience of reading estimated that
of printed book reading (Jung, et al., 2011).
According to the research
conducted by (Vasileiou & Rowley, 2011) it is reviewed that to
practice and e-books services knowledge in the academic libraries by especially
concentrating on the approaches, perceptions, and activities linked with the marketing
and promotion of the collections of the e-book. For instance, it not just
contributes to information on e-book services management, it is also likely to
subsidize to the restricted empirical research in academic library services
promotion and marketing to the users. E-books are observed to have to be substantial
for libraries than e-journals, as of the long-lasting standing of textbooks to higher
education learning. Certainly, the digital set-up provides a lot of
opportunities for books to develop as resources of the interactive learning,
and in most of the cases replacing for more experiences and learning resources
designs (Vasileiou & Rowley, 2011). Though, point in
time, numerous theoretical libraries are simply in a place to make a partial
list of available e-books and are extremely reliant on decisions of the publisher’s
regarding the licensing arrangements and availability of the e-books. Rather interconnect
the marketing principles, and need information professionals and library to
take an organized and proactive approach to the market. Even though there is well-rehearsed
gratitude that the marketing has been seen very unfamiliar to organizations in
the public sector where the viewpoint is of public service. The non-profit organizations
must understand that the concept of the marketing is not just about selling
something, and promotion, but it is more about adding value and service, and also
to be effective non-profit organizations should understand the fundamental of
the marketing principles (Vasileiou & Rowley, 2011).
According to the research
conducted by (Anon., 2005),
it is reviewed that the e-book trend emergence has caused many manufacturing companies
to make more devices for the electronic reading used for reading, storing and displaying
electronic information downloaded. The devices of market nature have been developing.
Primarily, the companies are now targeting professionals who need access to the
material of reference (Anon., 2005).
Currently, they are directing an overall mass market for example lecturers, individuals,
and students. They are hand-held, and lightweight devices intended to duplicate
the acquainted reading a paper book experience, yet they comprise features of
the electronic-age to augment enjoyment and convenience. The Internet has intensely
changed the value that the books, particularly the textbooks, allowed lecturers
to gather, revise, develop, and research books content at a faster step (Anon., 2005). E-books have possibly
in improving education, fundamentally higher education. Also, the e-books are capable
of improving the communication between students and lecturers when dealing with
materials of learning and teaching. Some of the e-books also offer the
lecturers with a chance to issue their books at a quicker pace by removing
certain stages, for example transporting and printing, but maintaining the content
quality (Anon., 2005).
According to the research
conducted by (Jonas & Sirkeci, 2018) it is reviewed that in
the last decade with the success of the
e-book, the piracy of the e-book has to turn out to be gradually dominant. This
is an important hazard to the publishers, authors and publishing industry alike.
In spite of the efforts to constrain illegal e-book files downloading,
unauthorized platforms download have not lost a lot of fame. In this case, the fundamental
problems is a partial determinants understanding that initiates the customers
in a choice between illegal and legal options download. This paper also critically
evaluates and identifies the important attributes of the product in the process
of decision-making of the consumers for e-books downloading for the illegal and
legal sources (Jonas & Sirkeci, 2018). By offering the
consumer insights, the e-book sellers and industry of publishing can be directed
to better fulfill the design marketing plans and demands of the consumer to
attract customers to legal sources to download and discourage piracy of the e-book.
The choice of the consumer between illegal and legal platforms of the e-book
downloading is analyzed using the multi-attribute theory for the decision
making of the consumer (Jonas & Sirkeci, 2018) . Some of the
attributes were verified by using a questionnaire and analyzed by the logistic
regression. There are 3 attributes that found to be important in defining the download
platforms choice (Jonas & Sirkeci, 2018): A low awareness of
the copyright importance, displeasure with download platforms security,
compliance, and online stores e-book prices dissatisfaction. The activities of the marketing must be intended
to: communicate a favorable, maybe relevant image of the product to target good
consumer. This might also be needed to alter in features of the product or aspects
to better features. Numerous conceptual consumer behavior frameworks are extensively
used to exemplify complex processes of the decision-making and to type them instinctively
attractive. However, there is resilient disapproval, for example, substances
that: No sophisticated model, will ever version for facets of consumption
behavior and purchase as the consumers’ decisions are too expanded to be clarified
by single arrangement (Jonas & Sirkeci, 2018).
According to the research
conducted by (Raynard, 2016), it is reviewed that
the inconsistency between the librarian’s belief and the actual response of the
students results in the factor of the concluding diffusion affecting reception:
effort for marketing. This absence of awareness could be credited to a low effort
of marketing by the libraries. Some of the Libraries may not be sponsoring this
to full competence as they accept no one needs to use the e-books because of
their difficulty. E-books awareness of is diverse across campuses and needs on
local efforts of the library towards education and promotion. One movement will
not be real across all customers of the library, as not everybody can get the
innovation. This might also be needed to alter in features of the product or
aspects to better features. Numerous conceptual consumer behavior frameworks
are extensively used to demonstrate complex processes of the decision-making
and to type them instinctively attractive. It will take an intensive approach, with diverse
efforts of the marketing focused at the dissimilar categories of an adopter.
Before educational and marketing strategies are settled, research must be directed
to control who are the early adopters, innovators, late majority, laggards, and
the early majority at the institution (Raynard, 2016).
The e-publishers of the e-books
are able to offer rapid fulfillment for the readers, the books customers not
find in retailers standard book format of E-Book and books that would be
doubtful to be money-making for publishers, who use the traditional methods for
the publishing of books (Raynard, 2016). Associated with the
books print traditionally, e-books also have potentials to be provides to users
in the library by following key assistances: keyword searching, browsing in a
book and crosswise a books collection, extracting, comparing, customizable
interfaces of search and measuring information quality and relevance presented
Traditionally the academic libraries had a main role in the books selections
and making them obtainable to researcher’s scholars and learners. Newly e-books
have arrived the academic community’s mainstream that progressively supposed to
source material of the e-book via their libraries in the university (Raynard,
2016).
As
indicated in the study of the Jensen, (2016) in the current era the social
media has become the more important source to market your products and it one of
the quick easy and cost-effective mode of the marketing. For the marketing of the e-book, it is
considered as the one most important source of the marketing exercise the
population of today's re-converting towards the digital world rather than other
sources. Self-publishing has become the
serious business as well as it the main source of the for the blogger's nd pro
bloggers. Jensen,
(2016) has described the several
marketing tips in his book for the promotion of the e-book as;
To
create the marketing momentum as well as provide the awareness by providing the
books to the customer free as many of the important authors gave access to
their books free of cost for a limited time.
Forgetting
the testimonial to engage the experts of the industry.
As depicted by Michael, (2006) in his book marketers are
involved in transferring their budgets, efforts, and resources into developing
an e-Book for moving towards that the landing page is live. The e-book
can be the next game to making the text more hit and popular to your
readers. Michael, (2006) has
explained the ways of the marketing the e-books in three significant steps as
TOP, Middle and Bottom level steps (Michael, 2006).
Top of the marketing steps is adopted by most of the E-book.
It is considered as the insight full helpful and thorough out. In this method,
the content cannot be sell. It can be implemented as;
By posting the first chapter on
slide share.
By creating the infographic with
the quotes, tricks and e-books tips.
By creating the Twitter cards
with the quotes, tricks and e-books tips (Michael, 2006).
References of E-Book
Publishing and Marketing Professional Work
Anon.,
2005. E-Books in Higher Education: Technology, E-Marketing Prospects,and
Pricing Strategy. Journal of Electronic Commerce, 3(2), pp. 1-16.
Clark,
D. T., Goodwin, S. P., Samuelson, T. & Coker, C., 2008. A qualitative
assessment of the Kindle e-book reader: results from initial focus groups. Performance
Measurement and Metrics, 9(2), pp. 118 - 129.
greco,
a. n. & aiss, c. g., 2015. University Presses in the Twenty-first Century:
The Potential Impact ofBig Data and Predictive Analytics on Scholarly Book
Marketing. Journal of Scholarly Publishing, pp. 107-140.
Herther,
N. K., 2005. The e-book industry today: a bumpy road becomes an evolutionary
path to market maturity. The Electronic Library, 23(1), pp. 45 - 53.
Jonas,
O. & Sirkeci, I., 2018. Understanding determinants of illegal e-book
downloading behaviour in the UK and Germany. TRANSNATIONAL MARKETING
JOURNAL, 6(2), p. 79 – 100.
Jung,
Chih, Y. L. & Chang, Y., 2011. User attitudes toward dedicated e#book
readers for readin. Online Information Review, 35(4), pp. 558 - 580.
Lamothe,
A. R., 2013. Factors Influencing the Usage of an Electronic Book Collection:
Size of the E-book Collection, the Student Population, and the Faculty
Population. pp. 39-59.
Lina,
C.-C., Chioub, W.-C. & Huang, S.-S., 2013. The Challenges Facing E-book
Publishing Industry in Taiwan. Procedia Computer Science, Volume 17, p.
282 – 289 .
Michael,
2006. eBook Marketing Revealed. s.l.: Dingchao Han.
Oghjojafor,
K., 2005. E-book Publishing Success: How Anyone Can Write, Compile and Sell
E-Books on the Internet. s.l.:Elsevier,.
Raynard,
M., 2016. Understanding Academic E-books Through the Diffusion of Innovations
Theory as a Basis for Developing Effective Marketing and Educational
Strategies. The Journal of Academic Librarianship.
Shukla,
D. & Jharotia, A. K., 2015. IMPACT OF E-PUBLISHING IN DIGITAL ERA. Electronic
journal, pp. 1-16.
Vasileiou,
M., 2012. Choosing e-books: a perspective from academic libraries. Online
Information Review, 36(1), pp. 21-39.
Vasileiou,
M. & Rowley, J., 2011. Marketing and promotion of e-books in academic
libraries. Journal of Documentation, 67(4), pp. 624-643.
Vassiliou,
M. & Rowley, J., 2008. THEME ARTICLE Progressing the definition of
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