Background of Business Plan for Cinema 7D

        The Cinema 7D, a movie house with a capacity of 400 and two screens, is located on [write location here]. The area has a population 12,000 and there is no 7D cinema in a town. The Cinema 7D will start operations of the theatre as a sole proprietorship, operated and owned by its five founders: [write name1 here], [write name2 here], [write name3 here], [write name2 here], and [write name5 here].

        All of the founders of Cinema 7D will be the main operators and investors of the Theatre. The duties are divided between All partners according to their expertise; three founder has a vast experience in managing a multiplex theatre for the past several years in some other state, gaining valuable knowledge and insights regarding the project while looking for an opportunity to own a 7D theatre in hometown. The other founders have been part-time working in a local theatre where he learnt the strategies to run and manage operations of theatre (Barrow, et al., 2005).

        The building has been vacant where Cinema 7D will be housed, except for rental of an event organized by community group after closing of previous business. The owner of the business had become anxious because of the vacant building because he had to collect a regular check, hence he decided to rent the whole building for Cinema 7D for $1000 dollar per month for the starting thirty-six months. Some upgrades and repairs are needed in the building, especially in the snack bar areas and balcony; All of the founders are responsible for repairs of the building wherever needed and financial estimated of these repairs are included in startup expenses of Cinema 7D (Abrams, 2003).

Mission of Business Plan for Cinema 7D

        The mission of Cinema 7D is to give people an experience of big-city entertainment in their own town with the latest 7D features. Our customers will experience a high quality of movies in a relaxing and comfortable environment. Customers will be given a feature to control the sounds and resolution of the movie according to their wish, all within a limited distance from their home. The convenience is that the residents of town can enjoy their weekends or holidays while watching their favourite movie in Cinema 7D.

    We aim to delight and entertain the community, especially youngsters, who cannot wait for a single day to watch their favourite movie and ready to watch it at any cost. We will also provide our customers with reasonably priced beverages and snack foods with a satisfying environment.

Building Competitive Advantage Value of Business Plan for Cinema 7D

        For movie cinemas, the competition comes in various different forms. The indirect competition, in general, can be described as any other alternative for entertainment in the area. The competition for movie cinemas exists in other cinemas and theatres in the town, cable operators and dish networks having a license to broadcast latest movies, pool halls, restaurants, and various local skate parks. Potential complimentary offers are presented by some of the restaurants that Cinema 7D might exploit in the future through its strategic alliance. The direct competitor of Cinema 7D is the 3D and HD cinema located within 45 miles from the building. However, the cinema does not provide 7D movie services that is a tremendous opportunity for Cinema 7D to achieve a competitive edge (Campisi, 2012).

        Cinema 7D has a different competitive edge that the building is located in a centre of the town and at the time, there are no plans by any investor to build a cinema facilitating 7D services in the town. Since the Cinema 7D will occupy the only building of town that is capable of housing Cinema 7D effectively, the direct competition is limited. Mainly, the competition will come from the various multiplex, 3D and HD cinemas located around the town, the closest being only 45 miles from the Cinema 7D building.

        In order to make sure that residents of the town are pleased and grateful with the products and services that the cinema offers, Cinema 7D will rely on experience and expertise of its founders, who have multiple years of experience in successful management of cinema. Since the founders of Cinema 7D started managing the operations of cinema, sales of tickets have annually grown at consistent 4 per cent. This is in part because of the skills of the cinema founders in selecting the time for the movie while emphasizing on delightful customer experience. Once the Cinema 7D is running and up, the time of the owners will be devoted to the schedule of movies, the hiring of staff, supervision, ordering for the snack bar, and marketing of cinema (Melnick & Fuchs, 2004).

        The owners of Cinema 7D have developed a significant relationship and links with so many marketing agents serving the top theatres in a state and an agreement have already negotiated. The booking agents are included in the agreement collecting 60 per cent of the admission revenue of the first year. After that, the percentage will be reduced each year by 1.5 per cent through the 5th consecutive year when it stabilizes at 54 per cent.

        The owners of Cinema 7D have significant construction skills and by his peers, he is considered a craftsman. His talent, in the beginning, will be used to develop the Cinema 7D from its current slight disrepair state into the main attraction of the town for evening entertainment. After completing the restoration of Cinema 7D building, the owners of cinema will transit into the part-time roles such as working the ticket booth and counter, maintaining the equipment and facility, ordering concession products, and eventually looking after the marketing and business strategies.

Business Goals of Business Plan for Cinema 7D

Considering the above scenario of Cinema 7D, the business goal of cinema owners is to collect as much revenues as possible from a mix of both fares of the quality movie and other quality food snacks and beverages while providing great customer service to please them.

Business Objectives and Vision of Cinema 7D

Our vision is to establish for-profit Cinema 7D that presents a broad range of foreign and domestic movies. Cinema 7D is dedicated to film’s exploration as a sort of entertainment.

Considering the mission, vision and goals of the business, the following are the business objectives of Business Plan for Cinema 7D

Healthy sales and revenue in the first year and then more than doubling by the third year.

Excellent financial returns from concessions.

Modest by a stable and sustainable profit margin by the second year.

Developing careful management of external as well as internal finances so that costs could be controlled.

Setting a proper schedule of the movie for the environment of town and the audience of the movie.

References of Business Plan for Cinema 7D

Abrams, R. M., 2003. The Successful Business Plan: Secrets & Strategies. s.l.:The Planning Shop.

Barrow, C., Barrow, P. & Brown, R., 2005. The Business Plan Workbook. s.l.:The Business Plan Workbook.

Campisi, G., 2012. The Independent Filmmaker's Guide to Writing a Business Plan for Investors. s.l.:McFarland.

Melnick, R. & Fuchs, A., 2004. Cinema Treasures: A New Look at Classic Movie Theaters. s.l.:MBI.