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Introduction of Sports and Media Why Do People Watch Sport?

Category: Marketing Paper Type: Report Writing Reference: CHICAGO Words: 2400

                In the United States sports and media are interviewed extensively which is too difficult to thinking about the two different industries. These both variables have reciprocal and complex financial relationship. Mostly the media enterprise broadcast the stations of the cable television and it includes web based. The sports leagues paid millions of dollars for broadcasting of the rights of their games. The distribution of the money occurs by the teams members.

        The peoples are together by the binding of the sports because it’s playing a role of food for the tribal nature of man. The enthusiasm with the common goals can be providing by the belonging with the sports team. The results of the statics shows, the survey concerned with those people who enjoys watching the sports in 2014. From the male respondents 63 percent peoples are involved in watching the sports, this was due to the rivalry between the teams.

Purpose of the Study

The purpose of this study is to finding the relationships of the sports and media.

The objective of this study is to knowing about the reason for watching the sports.

The major purpose to conducting this research study is to finding out why do people watch the sports?

              

Source = https://www.statista.com/statistics/388575/aspects-people-enjoy-about-watching-sports/

Literature review of Sports and Media: Why Do People Watch Sport?

            The selected sources are the good match for the research topic because it provides a lot of knowledge proving that why the people watch sports  and it shows the reflection of the peoples thought why they likes sports and why the sports are important for them. The theories of the many expert researcher’s in these sources provides a different concept for knowing about the thoughts of the people who wat5ch the sports.  The sources which are selected for this research are mostly linked with each other because these are defined about the some of the purpose of this research study. Moreover this study has conducted by using the synthesis sources.

        According to Apostolou, M and Pavlidou, A. (2014) there is popular entertainment activities watching and participating in sporting events. People have devoted a lot to watch sports on television, played a ticket to get athlete competitions and sports which are buying the magazine and so on.

            For example, Super Bowl after years collected the largest television viewer of American television, which resulted in a high bid for players' rights, any other program, high demand, people's desire; the players intend to take over. For example, in December 2004, PTV platform Canal Plus played 2.3 billion dollars for French League 1 for 3 years. Especially, modern athlete competitions usually occur in large cities where the majority live in people. Nevertheless, man's mind is very different from a modern one in a context. Particularly, due to evolutionary change there are several generations, evolution patterns evolve from the earliest period, despite extreme environmental changes in recent times (Apostolou 2014).

            The studies of the Martin Fitzgerald, (2014) depicted the formulation of the distribution of money varies according to the sports.  After this; the money is transfer in the form of salaries to the players. Huge expenditures of the media outlet are tried to recover through their advertising selling time, at the time broadcasting sports to the companies which have believe on their products can be sell to these various kinds of people who are involved in to watch the sports on television (Fitzgerald 2014).

        According to Kerry, K. M., and Mason, D. S. (2016) Explanation of Framing theories explains how News Media organizes stories of public opinion about an event or problem. A frame "provides a connection between the main organization and the line of story that provides meaningless clues to events. Frame shows that the dispute what is the matter, the main purpose of this problem. “Definition frames are not neutral, they are determining how the public should think about it, and that the public should react (Carey 2016).

        Many peoples watch the sports they want to observing the people are they brilliant or not at sport and they wants to know how much they have knowledge about the sports and how they are playing.

        According to Darvin and Sagas, (2017) regardless of the colossal increment in female interest many have contended that game as a foundation keeps on sustaining male strength in the public stadium. Besides, specialists have battled that game regularly serves to imitate man centric relations through procedures of trivialization. These procedures can be sustained using sexist language and symbolism in the intervened portrayal of female competitors, which therefore increments both the underestimation and the subordination of female members in game. The previous studies have identified two repeating topics for female competitors in the predominant press (Darvin 2017).

        According to Hamari, (2017) to begin with, the measure of inclusion dedicated to female sports is definitely lower than the measure of inclusion their male partners get. The second subject describes as how female competitors who do get media inclusion are frequently depicted in manners that serve to accentuate their gentility and heterosexuality instead of their athletic accomplishments. Given the commonness of sexualized portrayals of female competitors, past research has explored the effects of such depictions, confirming that these sexualized competitor pictures are regularly tantamount to sexualized non competitor pictures (Hamari 2017).

        The studies of the Brown Devlin, N. (2017) now a days the researchers of the media are regularly strive for the identifying the those variables which are affecting on the viewers for consuming the content of the sport media. There are three broad themes identified for observing the overall literature why the people are consuming on the sports media. From which first one is described about the emotional responses which are discriminating by the dispositions of the peoples. The second defines the aesthetics content and all the drama which is created for this game. Third term is involved; in the fulfillment of social and cognitive needs. These ranges of the themes are suggested the broad variances in the existing sports fans (Devlin 2017).

        According Harris, (2013) the researchers are forcing to reduce difficult vari8ables ranges in to least homogeneous traits set in sports-related literature, the research has examined that the Role Personality, it shows that it encouraged needs a lot of team recognition. Scholarships have also pointed out social interactions with family and friends for many reasons. Easiest, and the own Self Encouraged sports consumption for sports. Experts have reviewed the relationship between personality and team identification and team identification and consumption of sports media. This study suggests the presence of direct relations between the first personality and the media consumption of the game, and then tries to identify that personality symptoms can be done by team identification (Harris 2013).

            According to the Forde and Wilson, (2018) at the same time, at least it is mentioned in the game by people who study alternative media. This is because of the play of journalists in media and media studies. Treatment or more accurately, lack of treatment will be reflected. In addition our study, 'seriously playing the game accurately', we also want to consider what to learn by focusing on those creations and people who participate in this forum. It includes motivating about new directions to improve, more and more malicious sports journalism progresses. In the same way, an activist project can be estimated that we are under the SMA umbrellas with the intentions of our goals and goals we think that 'alternative' or 'radical'. Consider historical links between a variety of alternative media projects for example, Zee news and every kind of variable and popular cultural historical domain.

            Woratscheck, (2017) claimed as since the 1980s, key scholars of the game, media, and culture have shown that modern games cannot be separated in a variety of ways in which they are interfered between the audiences. The scholars have expressed concern about how the game is compared and how to produce and consolidate the form and consumption of it in a powerful and cultural context, in which this game and the media are appreciated. It is generally thought that many interests and preferences are in the game within the media's media culture, and between mainstream and alternative feature of a difference is less important than the others, that particular fiction, behavior, and cultural truths may prevail (Woratschek 2017)

        Within this context, research on people who create media often mediates between journalists and other sports media producers as a mediation game. Other scholars have described how sports journalists are often considered unusually in their reporting, appear in the sports industry, do not reduce the main point of view, and more 'traditional' submissions of journalists There is no restriction to follow their moral practices in areas. It is based on his criticism in mind and his extensive research with sportswriters, which is concluded that sports journalists do not have the opportunity to expand the access and depth of the sports media (Forde 2018).

            The studies of the Hamer, Weiler and Stamatakis, E. (2014) depicted about the Physical activity freely connected with the BMI and waist frames in the TV, connected to TV-related health risks, such as most flow behavior, such as television (TV). To watching the sports either it’s on TV or place, mainly for a long time, in which some games have become more widespread with the introduction of all the stadiums. Despite the effects of specific TV content practices, food and legitimate advertisements are generally common in sporting events. Food habits and obesity however, it has been suggested that sporting events such as Olympics can be encouraged to take sports, physically actively activate, and with such promise to inheritance of physical activity Stabilize.

            The study aims at the examination of the association in the UK's old sports TV, physical activity level, and a sample pattern. Most people were likely to see the participants who viewed the game, more TV shows, reported problems and their health was considered poor. As reported by the study 69.9 percent in the week to participate in the most moderate or mutual activity weekly and actively activated 21.6 percent of the sample more than once. There was no link between seeing sports and physical activity levels (Hamer 2014).

        According to Gantz and Lewis, N. (2014) in previous work, it is likely to influence the use of the game fans of the traditional and modern media platform. Platform factors include control area, interactive level, temporary barriers, sincere, screen size presence and access. In order to see the reception experience, fan encouragement, group contact, companionship and identity, and desire for lifestyle was included. Almost at the same time it is added new media modesty, interactive. It describe four affordance attached to the agency and navigation.

        The previous literature uses the least of the factors from these two articles and reviews how to use the media of every possible sports fan to follow their favorites. Since print media are also available online, we have chosen to focus on electronic media in this article. The traditional media platform includes broadcast, cable and satellite television, and radio. Modern media platform includes computer and mobile based devices (Gantz 2014).

        The research gap of this study is; to find out the reason for watching the sports and to knowing about why people want watch the sports. The research study is varied about its association of the sports and media. This study also identifies the relationship between sports and media. The research study follows the previous studies to proving the relationship of the sports and media.

The research question is why people watch sports. This questions is clearly identified the relationship of the both variables as well as it shows either watching the sports are beneficial for the media companies or not.

Conclusion on Sports and Media: Why Do People Watch Sport?

            The literature review of the research study describes the all theories and studies which are related to media and sports. Many journal and research articles depicted the relationship of the media with sports but there is little gap to finding out that reasons which are enforced to peoples to watching the sports. There are couples of reason for watching the sports and it can vary according to the person or sports.

References of Sports and Media: Why Do People Watch Sport?

Apostolou, M., Frantzides, N., & Pavlidou, A. 2014. "Men Competing, Men Watching: Exploring Watching-Pattern Contingencies in Sports." International Journal of Sport Communication 7 (2): 462–476.

Carey, K. M., & Mason, D. S. 2016. "Damage Control: Media Framing of Sport Event Crises and the Response Strategies of Organizers." Event Management 22 (2): 119–133.

Darvin, L., & Sagas, M. 2017. "Objectification in Sport Media: Influences on a Future Women’s Sporting Event." Darvin, L., & Sagas, M. (2017). Objectification in Sport Media: Influences on a Future Women’s Sporting Event. International Journal of Sport Communication 10 (2): 178–195.

Devlin, M. B., & Brown-Devlin, N. 2017. "Using Personality and Team Identity to Predict Sports Media Consumption." International Journal of Sport Communication 10 (3): 371–392.

Fitzgerald, Martin. 2014. WHY DO PEOPLE WATCH SPORT? The Anfield Wrap.

Forde, S., & Wilson, B. 2018. "Radical Sports Journalism?: Reflections on “Alternative” Approaches to Covering Sport-Related Social Issues." Sociology of Sport Journal 35 (1): 66–76.

Gantz, W., & Lewis, N. 2014. ". Sports on Traditional and Newer Digital Media." Television & New Media 15 (8): 760–768.

Hamari, J., & Sjöblom, M. 2017. ""What is eSports and why do people watch it?"." Internet Research 27 (2): 211-232.

Hamer, M., Weiler, R., & Stamatakis, E. 2014. "Watching sport on television, physical activity, and risk of obesity in older adults." BMC Public Health.

Harris, K. 2013. "Gender Stereotypes, Gender Segregation, and Credibility: Crossing the Lines in Sports Media." The International Journal of Sport and Society 137-152.

Woratschek, H., Durchholz, C., Maier, C., & Strobel, T. 2017. ". Innovations in Sport Management: The Role of Motivations and Value Cocreation at Public Viewing Events." Event Management 2 (1): 1-12.

 

 

 

 


 

 

 

 

 

 

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