Research Paper on Marketing Management to Attract Students in Regent’s University

                Of this report, the major objective is to discover out in what ways could a Regents university marketing manager of recruit fresh students however having hard-hitting competition from some other universities. As Regents University's marketing manager in charge of employing fresh students, have to behavior research primarily & research secondary on the features that affect learners in selecting the University of Regents. As a supervisor for engaging students that are new, and would not just look upon the investigation secondary to identify what policies to opt available.

Marketing Management to Attract Students in Regent’s University

Research Question of Marketing Management to Attract Students in Regent’s University

            Of Regent’s University if you are the manager of marketing, like London in custody of employing fresh learners. In what ways to attract fresh learners? What research & key information will be required? How to beat the competition?

Introduction of Marketing Management to Attract Students in Regent’s University

            The largest number of Elite Universities is in London. At the top 200 of Times Higher Education, there are six universities in London and wherever the rank of 15 universities in the WUR rated the topmost 500. London consumes the strongest facilities to universities, furthermore, from London universities graduates enjoy very great pay after concluding their educations. As so many choices are there about the university, the best marketing for universities has to create policies in order to fascinate the learners to relate at their university. This challenge to overcome the University of Regents could better in the region like its position, accessible developments also the students of social life. In this research paper, there would be a discussion about the marketing strategies that Regents University can use to attract more students towards the university. To make an effective marketing plan in this research paper, the primary and seconder data is collected from the students of Regents University and the other colleges that are w3illing to get admission in some university.

Purpose of Research of Marketing Management to Attract Students in Regent’s University

• This report the major objective is to identify what features does effects the learners however for their universities decisions making.

• Meaningful by these features will assist to modify strategy of marketing in a method so further can be attracted the students at Regents to apply.

This report the major purpose of will be to search out in what ways marketing manager of London’s Regents University could recruit a lot of students over the competition. To perform this, much more information will be essential from several different bases that will offer an idea of whatever features influence the learners while they are thinking of applying and selecting to a university.

Report structure of Marketing Management to Attract Students in Regent’s University

            In this research paper, the first heading is an executive summary that summarize the whole paper. The first chapter in the paper is there is an introduction, research objectives are here. In the interdiction, the whole processing of the paper is discussed and in the research objectives, the purpose of the study is mentioned.  In the first chapter there literature review for the research report is also made as a secondary research tool. After the literature review, the second chapter is a methodology in which the research design, sample size, sampling method, and the primary and secondary data collection methods are discussed. The third chapter is the findings/result, discussion & recommendations that analysis the data collected in this research study. In the fourth chapter, the conclusion of the research is provided. The references are put at the end of the report and after the references, there are appendices that contain questionnaires and the interviews questions that are provided to the respondents to collect the data.

Literature Review of Marketing Management to Attract Students in Regent’s University

            According to the research conducted by (Ashraf & Kamal, 2010), it is reviewed that mobile marketing is an emerging marketing trend worldwide. It has huge potential because of the high penetration of mobile that is around 55.39% and the great fame of SMS that is around one billion every day. This research paper sees all of the factors that have an effect on mobile marketing acceptance for the students as customers. As it can be seen that in this study the survey was conducted for primary data collection to analyses the effect of mobile marketing acceptance of. Data was examined by regression & correlation method to understand the association among the factors determining and mobile marketing acceptance (Ashraf & Kamal, 2010).

        According to the research conducted by (Terkan, 2014), it is analyzed that marketing has a critical role in the competitive marketing of today’s world. This research uses 2 significant convincing processes used in the businesses management; Marketing Management and Creative Advertising. The Marketing Management and Creative Advertising are essential to have a whole understanding of how sales companies and producers work efficiently. Though advertising is said to be a communicative function that is used to notify consumers about the product or services that the company is offering (Terkan, 2014).

            According to the research conducted by (Alves & Raposo, 2010), it is reviewed that he in Portugal higher education sector, resembling as happened in the European countries and the USA, has qualified huge changes. Consequently, in Portugal, higher education faces more competition structures of the market that threaten the existing institution's survival with the final now forced into an increasingly rare resources competition with more candidates for the university (Alves & Raposo, 2010). In the future, it is anticipated that the competition scenario will turn out to be more concentrated growing from the application of Bologna agreement and the resultant coordination of European Union academic degrees.

            According to the research conducted by(Constantinides & Stagno, 2012)it is examined that The Internet importance on a profitable platform is by present recognized generally,  as well as companies progressively approve channels of marketing online at the traditional ones cost. Social media allows the (Web 2.0) second generation to be the applications of the internet, let communication connectedly, commitment with clients and content by user-generated. in social media the higher education concentration of organizations as a quantity of the toolkit marketing is growing, however slight is known about the possibility of these frequencies in students of higher education, strategies for marketing.

            According to the research conducted by by (Al-Fattal, 2010)it goes through that Arrogances opposing education marketing trust that to talk it is not appropriate almost this subject  & even it is ‘disgraceful’ to call students ‘ Clients’. Believe of others is that the market forces introduction into the education area of suggests concern feelings, straightly doubtful, in the interior educational world. This supported opinion by the indication that education is not for marketing as this would make big problems as socially and economically. (Al-Fattal, 2010).

Research Design of Marketing Management to Attract Students in Regent’s University

            For hiring new students at Regents University, as a marketing manager, and will complete my observation by separating it into research of primary and secondary. Research Secondary meets information existing by already sources that are available. It can be collected from the points as follow;

•    On the internet information

•    Journals, magazine, and articles

•    Data existing from your own lists of stock as well as database customer

•    From agencies the Information like bodies of industry, agencies for government

The rationale for the study of Marketing Management to Attract Students in Regent’s University

            The rationale of using the primary and secondary data collection methods in this research is to have a deep and reliable analysis of the marketing strategies that can be used by the universities. Two observation methods are used in this study just expand the area of research and getting an opinion from maximum respondents using effective techniques.

Limitations of Marketing Management to Attract Students in Regent’s University

            One of the major boundaries of this research observation is the data is collected locally, that might create a gap for the university to target the students how are from another city. Most of the data is collected from the students of the university that can create the bases in the results.  For the secondary research in this study new few articles are used because of limited time and resources.

Secondary research of Marketing Management to Attract Students in Regent’s University

            The secondary research is better for University because the secondary research included the information that is available on the internet, and an existing market, existing data for previous records, as well as the students.

Secondary research internal of Marketing Management to Attract Students in Regent’s University

            Rendering to strategic plan of Regents 2016-2021 (Regents.ac.uk, 2018) Plans of Regents University is to be reputed widely by university privately by 2021. The strategy to trainee nearby 4000 full-time student’s education from whom about 80 % will be students internationally.

•    To maintain and achieve they want an experience excellent for the learners.

•    To achieve and thereafter sustain they want its tough health financially by increasing revenue and costs cutting down, mostly from fees of students.

•    To Create & maintain they want a body of student that is involved, international strong, employable highly also by a sense strongly of belonging.

•    To improve they want the learning & teaching quality that will fascinate the students

•    To improve student completion, retention, and continuation as they want.

•     Year-on-year the total student recruitment growing.

As they identify that experience of the student is important for their student increase the number also this will assist them in upcoming to apply there for attracting students.

External Secondary research of Marketing Management to Attract Students in Regent’s University

        By research directing secondary externally, it will assist in creating a strategy of the University of Regents new students in attracting. Such as, the universities that are competitive like in London the University of Westminster has pounds about 13400 for students internationally while Regents has pounds 17000 for students internationally.

Primary data collection of Marketing Management to Attract Students in Regent’s University

Qualitative/Quantitative of Marketing Management to Attract Students in Regent’s University

        In this research study, the qualitative, as well as a quantitative research method, is used. The secondary research results in this study will provide the qualitative analysis and the survey and interviews in the study that are the part of primary research will provide the quantitative results for the study. Research of Ethnographic is a method qualitative wherever investigators notice also cooperate with participants in the study in their environment of real-life.

Data collection method of Marketing Management to Attract Students in Regent’s University

            Research methods as one of the primary will be the surveys use as it will be suitable more for the circumstance in this observation than utilizing the group's concentration. The online surveys quantitative can be done on review website monkey that is informal to access for everyone in the university. The analysis will have questions of multiple choice also open-ended. Size of sample 100 will be sufficient to gather inferences from it but as survey online might be a lot of students could prepare the survey that will grow the participant quantity performance the survey that will develop the accuracy also the larger student body representation.

Sampling method of Marketing Management to Attract Students in Regent’s University

        In this research study the simple random sampling method used for data collection.  For the primary research in this observe the questionnaires and interviews are conducted, in which the students as respondents filled the questionnaires and provide their responses to the interviews. All of the survey and interviews are filled out by the respondents on a volunteer basis. Anytime while filling the survey or answering the question of the interview the respondents can quite the process and he/she will not be forced to complete it.

Data analysis method of Marketing Management to Attract Students in Regent’s University

        Research Primary is collecting info straight for your own resolution also not grouped from sources published. Research primary consists of:

•    Interviews and focus groups

•    Direct observations

•    Surveys

                To this method, there is a limitation as approximately the survey won’t do by students. If too long is the survey students may just to finish the survey hit buttons so there will be less answerability. (Blog, 2018)

See Appendix1 for questionnaire of Marketing Management to Attract Students in Regent’s University

Sample Size of Marketing Management to Attract Students in Regent’s University

        A group of subjects refers to a sample that is nominated from the population generally also the true population representative for that definite study. For research secondary, I am working to survey students about 100. A method of sampling of representative data gathering from a collection is named quota sampling.

Ethical issues of Marketing Management to Attract Students in Regent’s University

        Students performing the survey also being interviewed will make definite that their data is intimate also they will anonymous remain in the statement. The surveys and interview conduction will be uniquely completed by their approval.

Findings, Discussion, and Recommendations of Marketing Management to Attract Students in Regent’s University

Findings/Result of Marketing Management to Attract Students in Regent’s University

        By analyzing the data collected in this research study from the survey and interviews it can be said that the E-marketing can be used to attract more students towards the university.  The procedures of executing as well as arranging, appropriations, advancements plus the estimating the services along with the E-marketing process. For examples Web, fulfill student’s requests. (Molenaar, 2013)There are the following methods used in E-marketing by the university that are; Optimization of Search Engine, Marketing Search Engine, Display Publicity, Advertising Pay Per Click, marketing of Social Media, Marketing of E-Mail, Marketing Associating etc.

            The E-marketing for attracting the students towards the university have a lot of other benefits, for example, it creates awareness of university name is, and improve the ranking of the company, in doing so the university will be more visual towards the students. It will also result in more admissions of the students in the university as this university is more accessible and they can easily find information about it.

Discussion of Marketing Management to Attract Students in Regent’s University

            By analyzing the results of the study it can be said that employing marketing strategies in the university will improve the management exchange, as well as it is also a study of the relationship, where marketing in the educational institute is the process of creating relationships by satisfying students. It can be said that marketing in the university is the activity, process for creating, delivering as well as has the value for the clients, partners, along with the society at large (Ashraf & Kamal, 2010). Some of the marketing activities that can be used by the university to promote its services and name are word of mouth, online presences social media, print advertising, viral marketing etc. Some of the examples of the medium that help the university to access and attract the maximum amount of customers are, Adverts show on Tv, Facebook ads, Google ads etc.

        It is also important for the university to do the market research effectively before using any method for the promotion of their services and name in the market. The aim of the market research in the university is, to gather the data for students'. Where the process is helping at a university to make a decision. The market research, as well as market analysis, is the important part because it's reduced the risks that are involved in creating the decisions (Constantinides & Stagno, 2012).

Recommendations of Marketing Management to Attract Students in Regent’s University

            By evaluating the results and finding of the research study some of the recommendations for the university to attract more customers are as follow:

The university must promote the use of e-marketing because in the present era the young students are more active of the social media and it is the good medium to approach more students and marketing the services of the university in this away that are appealing to the students.

It is also recommended for the university to position its brand properly by using effective marketing segmentation techniques.

The digital marketing techniques must be used by the university to maximize the admission of students.

Conclusion of Marketing Management to Attract Students in Regent’s University

            Summing up the discussion it can be said that after performing research ways secondary could originate how as a manager marketing could modify strategies more students to attract. The research of external industry indicates that learners could be concerned by universities that are ranked highly also universities that proposal scholarships also having the fee structure reasonable so background disadvantaged the students could read there. As data indicates that a lot of the students internationally come from Egypt, China, India, Malaysia, Nigeria, and United Arab so Emirates Regents University must develop links strong through agencies consultancy there so they could fascinate to apply a lot of students. As without the primary research completion, also couldn’t originate up to a decision as research secondary is imperfect in this situation as interviews and surveys have to be completed to complete what actually learners get involved to while relating to the universities. 

References of Marketing Management to Attract Students in Regent’s University

The study in the UK. (2018). International Student Statistics in UK 2018 - Study in the UK. [online] Available at: https://www.studying-in-uk.org/international-student-statistics-in-uk-2018/ [Accessed 15 Nov. 2018].

Top Universities. (2018). 9 Unique Things You'll Love About Studying in London. [online] Available at: https://www.topuniversities.com/where-to-study/europe/united-kingdom/9-unique-things-youll-love-about-studying-london [Accessed 15 Nov. 2018].

Universitiesuk.ac.uk. (2018). Higher education in numbers. [online] Available at: https://www.universitiesuk.ac.uk/facts-and-stats/Pages/higher-education-data.aspx [Accessed 15 Nov. 2018].

Business.qld.gov.au. (2018). Market research methods | Business Queensland. [online] Available at: https://www.business.qld.gov.au/starting-business/planning/market-customer-research/basics/methods [Accessed 15 Nov. 2018].

Spotless. (2018). Ethnography: When and How to Use It | Spotless. [online] Available at: https://www.spotless.co.uk/insights/ethnography-when-and-how/ [Accessed 15 Nov. 2018].

Regents.ac.uk. (2018). [online] Available at: https://www.regents.ac.uk/media/3491442/68-a-strategic-plan-approved-in-march-2016.pdf [Accessed 16 Nov. 2018].

Top Universities. (2018). The Queen Mary University of London. [online] Available at: https://www.topuniversities.com/universities/queen-mary-university-london [Accessed 16 Nov. 2018].

Al-Fattal, A. (2010). Understanding Student Choice of University and Marketing Strategies in Syrian Private Higher Education. England: University of Leeds School of Education.

Alves, H., & Raposo, M. (2010). The influence of the university image on student behavior. International Journal of Educational Management, 24(1), 73-85.

Ashraf, M. F., & Kamal, D. Y. (2010). ACCEPTANCE OF MOBILE MARKETING AMONG UNIVERSITY STUDENTS. Mustang Journal of Business & Ethics, 1-136.

Constantinides, E., & Stagno, M. C. (2012). Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. International Journal of Technology and Educational Marketing, 41-58.

Molenaar, C. (2013). E-Marketing: Applications of Information Technology and the Internet Within Marketing. Routledge.

Terkan, R. (2014). Importance of Creative Advertising and Marketing According to University Students’ Perspective. International Review of Management and Marketing, 4(3), 239-246.