Business Canvas Model for Helena Chocolates

            Helena Chocolate Ltd. Is located in Castlebar and it is a family run business. The business was established in 1987 i.e. 31 years ago; Dirk Schonkeren, Belgian born, and Elaine Schonkeren-O’Mahony, an Irish native have developed the business into numerous international winning awards for the elegant chocolate produced by the company. The company is renewed today for the quality in desserts, afternoon tea trays, salads, pastries, and coffee; whilst catering for celiacs, vegetarians, vegans, and diabetics. Helena Chocolates commenced as the local retail branches and cottage industry supplier with its products. The business soon expanded to supply Kilkenny Design and Brown Thomas that are national luxury retailers. The aim of this paper is to present the business canvas model for Helena Chocolates. An effective and efficient business canvas plan would be a significant contribution to the business success.

Business Canvas Model for Helena Chocolate

National and International Markets of Business Canvas Model for Helena Chocolates

            One of the largest industries in the world is chocolate. 2 percent value growth was experienced by chocolate confectionery in 2017 in Ireland and its maturity has given the solid performance. The lead was secured by Mondelez Ireland Production Ltd with 39 percent value share in 2017, the percentage was the one point decline as compared to the percentage in 2016. The increase was recorded in overall sales by which the overall growth was reflected in chocolate confectionery. In 2016, a fearless campaign was launched by the company that focused on building the company's power brand by forming the new media partnership.

             Mondelez Ireland Production Ltd, consequently, worked in 20 weeks period with creative agencies so that the customer engagement could be increased with the company brand. CAGR of 1 percent was expected by chocolate confectionary at the constant price of 2017 to reach EUR709 million over the forecast period as consumers keep indulging on the regular basis. The volume of retail sales was also expected to reach 38,000 tonnes by growing at 1 percent's CAGR with strong demand despite the wellness trend and growing health. 

               Mondelez Ireland Production Ltd anticipated that there is 1% growth in the chocolate industry when compared to the year 2016; as the consumer are aware of the chocolate benefits still there are issues. In this way, there is the need to increase the national as well as the international sales of the company so that there could be maximum advantages in the market. As Helena need to focus on the unfair advantages; example, the national and international search engine marketing and also the competitive advantage so that company could make or build a great market and there is the need to maintain the transparent relationship with the stakeholders (Burrow & Fowler, 2015).

                 For the national as well as the international market growth Helena Chocolates firstly, need to focus on the administration of the organization assumes a part of authority through distinguishing the learning, and in view of the information, set a dream, mission, and techniques. The authority really rolls out the social improvements in the organization to incorporate with the new patterns. For Instance, the administration utilizes the information administration esteems in the organization and shows the business strategies,     which are sufficient to contend in the aggressive market (Ferrell & Hartline, 2010).

        However, Hofstede's cultural values or six measurements of culture help the Helena Chocolates in the understanding social contrasts as the groups are given the information in regards to the effective practices, so as to comprehend the social qualities with the goal that they could globally perceive. Hofstede's cultural values example include power distance, masculinity versus femininity, indulgence versus restraint and individualism versus collectivism, uncertainty avoidance index, pragmatic versus normative etc.

There is the need to focus on the acts of the Hofstede's social esteem so that there could be compelling practices for the database of culture insights thus that there could be benefits (Piepenburg, 2011).

            Potential Market Opportunities of of Business Canvas Model for Helena Chocolates

For the market potential opportunities, Helena chocolate should make the stuffed chocolates and other different types of chocolates for the consumers so that customers could be attracted. Customer's requirements or choice for the maximum customers need to be concerned; in order to make products according to the choices. Example there should be products for the vegetarian, diabetic, celiacs etc.

            There is the need to create the chocolate with the tropical fruits and the chocolates need to be made without sugar so that the customers could get the unforgettable experience. They are likewise engaged to see the client require that could likewise give the advantages in perceiving the organizations about the changing client needs. In this way, the esteem arranges additionally assist the organizations with focusing on the examination viewpoint so that there could effectiveness in the social and specialized assets (Melville, 2010).

            There is the quickly changing business that the advancement is a key yield to help the organizations to get the accomplishment in the market. Thus, there are numerous organizations have the accomplishment because of the spotlight on the speed of advancement and quality, thus, for the market potential opportunities Helena chocolate can also focus on the retailers so that products could be served in an effective way; the customers’ needs to be online cater example, the awareness can be given on the Twitter and Facebook. Helena chocolate needs to increase the website sales, supermarkets sales etc.

                Fast innovative change can create the market potential opportunities for the Helena chocolate. The organizations through advancement are bringing the adequacy of the administrations and the items, hence there is the blast of lavishness with the goal that organizations could take after the practices identified with the learning administration and development. Viable partner’s administration or inventory network administration can be concerned by the Helena chocolate; as the company could give the additional common advantages in the business (Lusch, Vargo, & Tanniru, 2010).

                Keeping in mind the end goal to get the achievement in the distinctive organizations, organizations are centered on the advancement of the products can assist the organizations; as there could be better viable methodologies. Helena chocolate needs to keep in mind the end goal to upgrade the authoritative execution that is decidedly connected with the incredible providers, the valuable arranging data, in regards to the advancement in the inventory network administration the organizations are improving and advancing the practices that are useful for the organizations so they could develop.

Marketing Plan of Business Canvas Model for Helena Chocolates

            Helena Chocolates can focus on the new item and the business techniques with the goal that the organizations could ready to manage the upper hand through advancement in the market and along these lines, There is also the need to meet the supply protein as the nutritional goals so that there could be services for the customer who wants the additional proteins. It is analyzed that Helena is targeting the vegetarian, diabetic, celiacs customers and also the bodybuilders, therefore, customers need to give awareness about the products through online marketing and campaigns so that company could achieve the profit margin and there could be services for the patients suffer from sugar so that they could live life healthier.

            Helena chocolate solution is marketing through the campaigns like there was a fearless campaign was launched by the company that focused on building the company’s power brand by forming the new media partnership. Helena Chocolates need to focus on the search engine marketing and also the competitive advantage so that the company could make or build a great market. However, for the benefits in the market, there is the need to examine that organization is worried about the inventive ways so that there could be affected from the coordinate (Lusch, Vargo, & Tanniru, 2010).

            Helena Chocolates can focus on the online marketing; as there is an online stage that is having the extraordinary message and the keen gathering of people. Moreover, Helena Chocolates need to focus on the deals that autonomously dealing with the customer's relationship so that there could be viably disapproved of readership thus that most extreme clients become more acquainted with about the requests and there is a more shrewd spotlight on the less unsurprising methodology.

            For the advertising effectiveness, Helena Chocolates should produce more camping’s regarding customers awareness that includes the supporters and additionally the colleagues so those corporate customers can give the sustainability to the new media organizations. Effective strategic planning is also an effective approach in order to manage the customers or marketing perspective of the company (Melville, 2010).

Influence of Online Trading of Business Canvas Model for Helena Chocolates

            Helena Chocolates need to focus or influence on the online trading, example, the company need to register with the New York stock exchange, Dow John stock exchange, Shanghai China stock exchange for the online trading. With the help of the online trading, there can be benefits related to the concentrated on the usage system, there the choice of the promoting technique with a specific end goal to get the positive outcomes and compelling deals conveyance in the market.

            Consequently, with the online trading company can get the benefits as it could increase the company website trafficking and there could be maximum customers, through concentrated on the viable online networking association or by making groups of experts this assignment could be adequately done.

              For the cost and conditions and the assets, there is the need of the group of experts with a specific end goal to deal with the online networking in order to get the advantages in the online trading; online trading has the most extreme partners can be fulfilled and given mindfulness. As to and assessment there will be the convenient input and the appraisal from the clients.

            Online trading is based on the procedure that is should be completed effectively in the retail portion. Consequently, thusly, there will be the association of the up close and personal correspondence and in addition the composed correspondence so that there viable business process and clearness could be there in activities. There is the need to focus on the online trading by the Helena Chocolates so that there could be benefits related to the user can be conceivable through endeavor or considering the successful promoting plans talked about above.

Conclusion/Analysis of Business Canvas Model for Helena Chocolates

            It can be concluded that Helena Chocolates has the local retail branches and cottage industry supplier with its products, however, through focus on the business canvas model of the company, it is analyzed that Helena Chocolates is effective and efficient business but there is the need to focus on the significant contribution of marketing aspects in order get the business success. It is analyzed that in 2017 there was just 1% growth in the chocolate industry when compared to the year 2016.

                Thus, there is the need for the business to grow nationally and internationally in the market so that there could be the effective growth of the chocolate industry. Helena Chocolates can make the chocolate according to the customer's requirements or choice so that maximum customers could get products according to the choices. Example, there could be products for the vegetarian, diabetic, celiacs customers and also the bodybuilders. Helena Chocolates can also focus on the management of the customer base as well as the packages with the efficient pricing for the benefits in the market.

References of Business Canvas Model for Helena Chocolates

Burrow, J. L., & Fowler, A. R. (2015). Marketing. Cengage Learning.

Ferrell, O. C., & Hartline, M. (2010). Marketing Strategy (Cengage Learning ed.).

Lusch, R. F., Vargo, S. L., & Tanniru, M. (2010). Service, value networks, and learning. Journal of the academy of marketing science, 38(1), 19-31.

Melville, N. P. (2010). Information systems innovation for environmental sustainability. MIS Quarterly, 34(1), 1-21.

Piepenburg, K. (2011). Critical analysis of Hofstede's model of cultural dimensions: To what extent are his findings reliable, valid and applicable to organizations in the 21st century? GRIN Verlag.