In today’s
business landscape, financial planning is essential while starting up a new
business or introducing a new product in the market. Financial planning cover
breakeven-analysis, risk factor, financial statements, financial ratios, and
financial projection for future. In this present work financial plan is
developed for Smart Nutrition Clinic. Financial budget set out for this budget
is AED 700,000 that is invested by owners and 50% is supported by bank loan on
10% interest rate. Financial plan will discuss all-important information in
detail to provide a complete overview of Smart Nutrition clinic financial
condition.
Company Overview of Smart Nutrition Clinic
Smart
Nutrition Clinic business will operate using smart platform rather than human
inter-personal face to face interaction. Owners will execute Business
operations in the targeted market by providing their customers an opportunity
to visit a smart platform to get information regarding nutrition and dietitian.
In the beginning, company will recruit only 1 employee to perform all duties
including managerial task, social media marketing tasks, IT specialist tasks,
nutrition specialist tasks, and other work duties. Company will start
operations by purchasing required assets such as smart equipment for body
measurement, decorative equipment, and smart system for databases.
Financial Details of Smart Nutrition Clinic
Financial
analysis section include important financial information about current and
future financial position and profitability of the company. In this section,
income statement, balance sheet, cash flow statement, and financial projection
are presented.
·
Income
Statement of Smart Nutrition Clinic
Income statement represents the first 3 years of the
company. See the presented below statement.
Smart
Nutrition Clinic
|
Projected
Income Statements
|
|
|
|
|
|
|
|
|
|
Sales
|
YEAR1
|
YEAR2
|
YEAR3
|
TOTAL
|
Total
Sales
|
720,000
|
720,000
|
720,000
|
2,160,000
|
|
|
|
|
|
Cost
of Sales
|
|
|
|
|
Cost
of Goods Sold (GHQ SHARE 50%)
|
360,000
|
360,000
|
360,000
|
1,080,000
|
|
|
|
|
|
GROSS
PROFIT
|
360,000
|
360,000
|
360,000
|
1,080,000
|
Gross
Profit MARGIN %
|
50.0%
|
50.0%
|
50.0%
|
50.0%
|
|
|
|
|
|
Operating
Expenses
|
|
|
|
|
Government fees
|
15,000
|
0
|
0
|
15,000
|
SALARIES &
WAGES
|
58,000
|
48,000
|
48,000
|
154,000
|
TRAVEL EXP.
|
0
|
0
|
0
|
0
|
Professional
Fees
|
0
|
0
|
0
|
0
|
Miscellaneous
|
150
|
100
|
100
|
350
|
OTHERS
|
0
|
0
|
0
|
0
|
EXP.1 Electricity
and Water
|
24,000
|
24,000
|
24,000
|
72,000
|
EXP.2 Rent
|
100,000
|
100,000
|
100,000
|
300,000
|
EXP.3
Maintenance
|
60,000
|
60,000
|
60,000
|
180,000
|
EXP.4
|
0
|
0
|
0
|
0
|
Depreciation
|
50,000
|
50,110
|
50,202
|
150,312
|
Total
Operating Expenses
|
307,150
|
282,210
|
282,302
|
871,662
|
|
|
|
|
|
Operating
Income
|
52,850
|
77,790
|
77,698
|
208,338
|
Bank
Charge/Interest
|
41,194
|
26,497
|
19,927
|
87,617
|
Tax
|
10,570
|
15,558
|
15,540
|
41,668
|
|
|
|
|
|
Net
Income
|
22,226
|
66,851
|
73,311
|
162,388
|
Net
INCOME Margin %
|
3.1%
|
9.3%
|
10.2%
|
7.5%
|
Total
sales AED 720,000 is calculated by multiplying total volume with selling price.
Cost of Goods sold (CGS) is calculated as 50% of the total sales outcomes in
fiscal year. While gross margin is calculated by subtracting the cost from
sales (AED 360, 000). During three years company will have to pay at least AED
528,624 tax on their operating income. Tax is calculated by using 20% tax rate
on income. Moreover, salaries & wages will remain same in these years as
company will not increase number of employee from 1. Professional fee 15,000 is
to be paid only in first year while starting business. Depreciation of assets
is as 50000, 50110, and 50202 during three year with depreciation rate of 20%.
·
Cash Flow
Statement of Smart Nutrition Clinic
Cash flow
statement has three main sections that covers information about cash flow from
investing, cash flow from financing, and cash flow from operations (Tulsian,
2002).
See the presented below statement.
Smart
Nutrition Clinic
|
CAPITAL
EXPENDITURE & OPERATION EXPENSES
|
|
Pre
Start-up
|
YEAR1
|
YEAR2
|
YEAR3
|
OPENING
CASH BALANCE
|
700,000
|
360,250
|
414,862
|
412,865
|
REVENUE
|
|
720,000
|
720,000
|
720,000
|
COSG
|
|
360,000
|
360,000
|
360,000
|
EXTRA
RQRD. MONEY
|
|
10,000
|
10,000
|
70,000
|
|
|
|
|
|
CAPEX
|
Smart Equipment
|
150,000
|
0
|
250
|
0
|
Smart Database
System
|
50,000
|
|
|
360
|
Decorative
Equipment
|
50,000
|
0
|
300
|
100
|
PLANT 2
|
0
|
|
|
|
OTHER ASSET
|
0
|
0
|
0
|
0
|
Total
Asset Expenditure
|
250,000
|
0
|
550
|
460
|
|
|
|
|
|
OPEX
|
Government fees
|
15,000
|
0
|
0
|
0
|
SALARIES &
WAGES
|
10,000
|
48,000
|
48,000
|
48,000
|
TRAVEL EXP.
|
0
|
0
|
0
|
0
|
Professional
Fees
|
0
|
0
|
|
0
|
Miscellaneous
|
0
|
150
|
100
|
100
|
OTHERS
|
0
|
0
|
0
|
0
|
EXP.1
Electricity and Water
|
6,000
|
18,000
|
24,000
|
24,000
|
EXP.2 Rent
|
50,000
|
50,000
|
100,000
|
100,000
|
EXP.3
Maintenance
|
0
|
60,000
|
60,000
|
60,000
|
EXP.4
|
0
|
0
|
0
|
0
|
Depreciation
(GOES DIRECTLY TO IS)
|
0
|
50,000
|
50,110
|
50,202
|
Bank
Charge/Interest
|
8,750
|
32,444
|
26,497
|
19,927
|
TOTAL
Operating Expenses
|
89,750
|
258,594
|
308,707
|
302,229
|
|
|
|
|
|
LOAN
REPAYMENTS
|
0
|
56,794
|
62,741
|
69,311
|
|
|
|
|
|
CLOSING
CASH BALANCE
|
360,250
|
414,862
|
412,865
|
470,865
|
In this
statement cash in-flow is calculated by adding up all financial funding, bank
loan, capital investment, and other cash inflows during these fiscal years (Loughran,
2011).
While cash-outflows are calculated by adding up operating expense (e.g.
salaries, electricity expense, and rent expense), financial expense (interest
on loan), and asset expense (depreciation). At the end total closing cash
balance of 360250, 414862, and 412865 are calculated by subtracting all
cash-outflows from cash in-flows.
·
Balance
Sheet of Smart Nutrition Clinic
Balance
Sheet of Smart Nutrition clinic provide overview about financial position of
the company at the end of fiscal year (starting from 1st January and
ending at 31st of December).
Smart
Nutrition Clinic
|
|
|
|
|
|
Balance
Sheet
|
YEAR1
|
YEAR2
|
YEAR3
|
|
|
|
|
|
ASSETS
|
|
|
|
|
Current Assets
|
|
|
|
|
Cash
|
414,862
|
412,865
|
470,865
|
|
Accounts Receivable
|
360,000
|
360,000
|
360,000
|
|
Inventory
|
5,000
|
6000
|
6,500
|
|
Advance payments
|
0
|
0
|
0
|
|
Total
Current Assets
|
779,862
|
778,865
|
837,365
|
|
|
|
|
|
Long Terms / Fixed Assets
|
|
|
|
|
Smart Equipment
|
150,000
|
150,250
|
150,250
|
|
Smart Database System
|
50,000
|
50,000
|
50,360
|
|
Decorative Equipment
|
50,000
|
50,300
|
50,400
|
|
PLANT 2
|
0
|
0
|
0
|
|
OTHER ASSET
|
500
|
500
|
500
|
|
Total
Fixed Assets
|
250,500
|
251,050
|
251,510
|
|
COMULATIVE DEPRECIATION
|
-50,000
|
-100,110
|
-150,312
|
Intangible Assets
|
|
|
|
|
Patents / Trademarks / Copyrights
|
15,000
|
15,000
|
15,000
|
|
Goodwill
|
0
|
0
|
0
|
|
Total
Intangible Assets
|
15,000
|
15,000
|
15,000
|
|
|
|
|
|
|
TOTAL
ASSETS
|
995,362
|
944,805
|
953,563
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES
|
|
|
|
Current Liabilities
|
|
|
|
|
Accounts Payable
|
100,000
|
200,000
|
250,000
|
|
Wages/Payroll Expenses/Commissions Payable
|
48,000
|
48,000
|
48,000
|
|
Current Short Term Debt
|
100,000
|
100,000
|
100,000
|
|
Other
|
80,000
|
0
|
0
|
|
Total
Current Liabilities
|
328,000
|
348,000
|
398,000
|
|
|
|
|
|
Long Term Liabilities
|
|
|
|
|
Long Term Debt
|
293,206
|
230,465
|
161,155
|
|
Other
|
0
|
0
|
0
|
|
Total
Long Term Liabilities
|
293,206
|
230,465
|
161,155
|
|
|
|
|
|
|
Total
Liabilities
|
621,206
|
578,465
|
559,155
|
|
|
|
|
|
OWNERS
EQUITY
|
|
|
|
Owner's Equity
|
360,000
|
370,000
|
440,000
|
Retained Earnings
|
22,226
|
89,078
|
162,388
|
Less: Owner's Draws/DIVIDENDS
|
0
|
0
|
0
|
|
Total
Equity
|
382,226
|
459,078
|
602,388
|
|
|
|
|
|
|
TOTAL
LIABILITIES AND EQUITY
|
1,003,432
|
1,037,543
|
1,161,543
|
Cash amount is taken from closing cash
balance of previous years. While accounts receivables 360000, 360000, and 360000
are the 50% of credit sales. Company did not make any unearned revenue
transaction therefore advanced payments are kept 0. Other assets includes
stationary and some hardware related equipment in the clinic that worth only
500 during these years. Intangible assets of license 15000 will remain same
over the selected time duration.
·
Future
Projection of Smart Nutrition Clinic
The
following table represent revenue projection in the up-coming 3 years.
According to this expected sales (volume) is multiplied by the selling price of
250. It is expected that each customer will visit at least once a week thus in
a month total visit will be 4. In case, company get 60 customer in first year
than Expected sales is (calculated by 250*(48 per year visits * 60 total
customer in a year).
Smart
Nutrition Clinic
|
|
|
|
|
|
Revenue
Projections of Smart Nutrition Clinic
|
|
|
|
|
|
|
|
|
|
|
|
YEAR1
|
YEAR2
|
YEAR3
|
Total
|
|
|
|
|
|
|
|
COSG %
|
|
50%
|
PRODUCT
1
|
NAME: Weight Measurement for Diet
|
|
Volume
|
2,880.00
|
2,880.00
|
2,880.00
|
8,640.00
|
Selling price
|
250
|
250
|
250
|
250
|
Cost Of Goods Sold
|
360,000
|
360,000
|
360,000
|
1,080,000
|
Sales
|
720,000
|
720,000
|
720,000
|
2,160,000
|
Cost Of Goods Sold
|
360,000
|
360,000
|
360,000
|
1,080,000
|
Gross profit
|
360,000
|
360,000
|
360,000
|
1,080,000
|
·
Ratio
Analysis of Smart Nutrition Clinic
According
to the ratios analysis we can say that company will perform well with this
financial position of sale, cost, cash, current assets, and liabilities. Gross
profit margin and net income margin are also greater than the required
percentages therefore we can conclude that cost estimations are appropriate for
Smart Nutrition Clinic. Interest coverage ratio is less than 3 in first 2 years
that is not appropriate. Somehow, in third year company will get better
interest coverage ratio as it will exceed 3.
Recommendations of Smart
Nutrition Clinic
Current
situation of business operations indicate that company is hardly managing its
expenses and costs. Company need to increase their total number of clients each
year in order to maximize profitability of the company in these fiscal years. Particularly,
company should emphasis on current asset and current liabilities management to
ensure capacity of paying liabilities and obligations.
Conclusion on Smart Nutrition Clinic
Summarizing
all we can say that the new business of Smart Nutrition Clinic will outperform
in the market as financial analysis of future financial position and financial
ratio are just according to the requirements. Positive gross margin and net
income present strength towards managing cost and expense incurred by the smart
clinic during the fiscal year. Moreover, financial statements balance sheet and
cash flow statements represents the projected next three year financial
position on the basis of given information about the company.
References of Smart
Nutrition Clinic