TOPIC SELECTION AND RATIONALE of Technology and Research Methods

Source 1:

Ishaque, A., & Shahzad, D. K. (2016). Impact of Internal Marketing on Employee Behaviors: Mediating Role of Employee Job Satisfaction. Abasyn Journal of Social Sciences, 9 (1), 233-250.

Abstract:

The role of employees is achieving better performance along with competitive advantage is crucial in so many ways. This is what the overall topic of discussion is in this article. The researchers have tried to understand the role of job satisfaction as a crucial measure to keep employees motivated so that they perform well to produce great customer services. This article particularly deals with services industry, where the role of employee is critical in so many ways. They directly serve customers, so if they are satisfied with their job, and motivated to perform well, then overall performance of the organization will increase by achieving competitive advantages. In this article, the focus was kept on telecommunication service providing organizations. This article is important to understand that how employee internal marketing can affect their behavior and work performance.

Relevance:

This source can be useful for this research as it would allow to look at organizations in context of achieving competitive advantage through job satisfaction of employees to keep them motivated to perform well

Source 2:

Voegtlin, C., Boehm, S. A., & Bruch, H. (2015). How to empower employees: using training to enhance work units’ collective empowerment. International Journal of Manpower, 36 (3), 354-373.

Abstract:

The article was published in International Journal of Manpower in 2015. The purpose of this article is was to look at employee training program that what role it plays in empowering the work units in an organization. It is important to understand that why training is crucial for employees empowerment, and what changes it can bring. This article has thrown light on some essential elements linked with training of employees. It has discussed the facts that employee training can empower employees by enhancing their autonomy and potential. The researchers have found in this study that there was positive relationship between employees’ empowerment and training participation. It means article suggests a great roadmap for organizations to understand that how training and empowerment of employees go hand in hand. So, organizations have to consider training as an important tool for enhancing employee skills and capabilities

Relevance:

This source can be crucial for this research to understand the important role of training and development of employees, not only to enhance their skills and capabilities, but also to empower them

Source 3:

Veronesi, J. F. (2009). Is Your Workforce Engaged to Be Satisfied? Home Health Care Management & Practice, 21 (2), 124-126.

Abstract:

This article was published in Home Health Care Management & Practice in 2009 and its main topic of discussion was to review engaged workforce with the aspect of satisfaction. This article looks at the responsibility of organizations especially the role of leaders in providing a better and engaged work environment so that employee satisfaction is achieved and their turnover rate is minimized. It also discusses the importance factors, which are critical for creating a better work environment. One of the critical factors is keeping employees’ wants and needs in view. If employees’ wants and needs are reviewed properly and then met accordingly, then such work environment will keep employees happy & satisfied, and in result the turnover rate will decrease. The researchers also discuss the importance of employee engagement in so many ways for achieving organizational success.

Relevance:

This source can certainly add value to this research as it is talking about the most important thing related to employees, which is their job satisfaction. It is critical topic because in achieving organizational success, the role of satisfied employees will always remain indispensable.