Executive Summary of Marketing Management Evaluating a Journal Article on Marketing

Customer perception towards the effectiveness of floor advertisements in organized retail

Introduction of Marketing Management Evaluating a Journal Article on Marketing

            The primary objective of the article is to determine the effectiveness of floor-space advertisements during the organized retail in Oman, as well as also to recognize factors which influence floor ads’ effectiveness during organized retail in Oman. Yes, the objective is apparent in the given article. This article is fascinating and encourages understanding customer awareness towards the efficiency of floor ads in the planned retail sector in Oman (Muscat).There are some of studies related to the store of advertising methods, but various is enthusiastic with the floor ads. In this research article, there is no new question available.

Theory of Marketing Management Evaluating a Journal Article on Marketing

            The given article defined all well developed and expressing theoretical framework. All the methods are correctly applied, for example, the argument Kotler (2003) said about the customer perception. Client observation can be characterized as a procedure of choice, sorting out, what's more, and deciphering data to make a meaningful picture. The same improvement can be seen by clients in diverse structures relying upon their particular consideration, twisting, and maintenance. Specific attention implies that the client's channel data as per their comprehension.

                Particular contortion implies that clients change the significance as indicated by their meaning. Advance in specific maintenance, clients, recollect those contemplations and sentiments which they have practiced well previously. Subsequently, The null hypothesis makes more useful to the research study.The thesis represents the structure of the research study. So, that's why a theory must be generated in straightforward words which would be easy to read quickly understandable. The key objectives for conducting this research study are accurate, and it's beneficial for studying further.

Articles Comparison of Marketing Management Evaluating a Journal Article on Marketing

            the arciles by Fatima & Lodhi (2015) and Ampofo (2014) are also related to the journal of Mithun Shrivastava1, (2014). these article focus on the impact of advertisments on the customers buyinhbehavior. It is reviewed that for many years the advertisements has been used to influence the consumers buying behaviours. The advertisements are supportive in creating the responsiveness and awareness among cosmetic products customers; these variables are a good grouping to control the consumers buying behaviours. The results from the research in this article offer the new method to managers to develop cosmetic products suitable marketing strategy (Fatima & Lodhi, 2015).

            It is analysed that the impact of advertising on buying behaviour consumer bearing in mind the demand for cosmetic products by inhabitants around the residential areas. It is also analysed from the article that the advertising influence the expenses on cosmetics products but a lot of influence on cosmetic products purchase is from income of the customers, and other aspect like product price, the brand name and people’s suggestion regarding the product. So, it can be said that advertising satisfy the firm needs and the requirements of customers (Ampofo, 2014).

Methodology of Marketing Management Evaluating a Journal Article on Marketing

        Sample and variables are too much accurate for hypothesis and the further study but the composition of the theory is in difficult word for example “Floor ad recall significantly impacts floor and effectiveness" The best-suited words for this hypothesis would be as “Floor ad recall have significant impacts on floor and effectiveness” The data collection method for the analytical techniques is the best suited to this study because of the study nature.

            This study is the quantitative descriptive survey uses positivism paradigm which is conducted by primary data, and the instrument of this study is an open-ended questionnaire. Few questions are adopted from the various researchers’ studies for testing and analysis(Bullinger, 20002).  The method of data collection which is a questionnaire method is the best for analytical techniques. This study is valid internally and externally and gives very results.

        The test of checking the validity of data have applied and the test named as Bernbach alpha, and the value of Cronbach must be higher than 0.7 for internal validity. All the variables as indicated in the analysis of Table III in articles are more than 0.70 for all latent variables. For the external validity, a value must be higher than 0.5, and the benefits of variables are 0.53. All the analytical techniques are appropriate for the theory and research questions(Tavakol, 2011).

Results of Marketing Management Evaluating a Journal Article on Marketing

        In the data analysis, all the result are run by implementing the various test for the getting this results. In this articles, the given results and the format of the analysis represent the all data which have been analysed by using the PLS analysis which is stand for partial least square. All the results are flowing from the study.

        After conducting the various tests for analysing the results have gotten for checking either study is accurate or not. In this analysis all the results are presented very clearly and accessible to understanding. But the few one results of the test are given in little bit complicated way no doubt the test is applied accurately and the results are accurate as well, but the representation of the test result is in a complicated way such as the path of coefficients. These all findings are supported by the others studies.

        There is a lot of studies which are conducted according to the respective paradigm research nature and the according to this methodology. Yes, their many alternatives for the explanations of the test because the PLS model is a little bit old model for the analysis of the research study. The most innovative easy and quick model for the explanation is SPSS which stands for statically packages for social sciences, and it is the best and proper analysis for the example of the results.

Contribution of Marketing Management Evaluating a Journal Article on Marketing

        This article creates a value-added contribution to the existing knowledge for extending understanding of marketing communications and consumer behavior in the Omani market because its play an essential role in attracting customers and hence, marketers as well as researchers need to explore this concept and its applications in many domains, especially the ones related to indoor advertising.

        This article is stimulating to debating powers because of the few aspects as this would provide insights into entirely new dimensions that could help in improving applications of floor ads and make them more effective in the coming years. This is implementing practice in the markets of man. The outcome of this study highlights that floor ads play an important role in attracting customers and hence, marketers, as well as researchers, need to explore this concept and its applications in multitudinous domains, especially the ones related to indoor advertising.

This article would be helpful for the markets and attracting the customers toward the market by implementing its strategies as floor ads displays. Overall assessment

        The findings of this articles are too enough for convincing someone because the result of this articles accurate and these finding are generated by implementing the valid data. By doing the critical analysis of this articles, I have not found any gap in this research study all the variables are well defined and analysed, but the presentation of this results of the analysis and hypothesis can be more comfortable and understandable.

            After the critical analysis of these articles, this would be evaluated 90 out of the 100.No any inconsistency has been found during the essential analysis of the items, and no one inconstancy has been discussed in the chapter of the evaluation of the materials. Overall, this article is written very good and very informative. This can be addressed again for getting more new knowledge about the market of Oman. For example, the researchers could also attempt examining different phenomenon related to select contemporary research domains such as the potential use of interactive floor ads by supermarkets/ hypermarkets.(Mithun Shrivastava1, 2014)