Marketing plan for Jaga Choco RRP

                    Being Category Manager at Salty Snacks for Woolworth I will recommend the Jaga Choco RRP which have market price of $1.90(65g). Jaga Choco RRP is Mid-tier brand that is involved in selling the products just below the premium brands but it doesn’t consider as the one of the cheapest brands in the market that can be the cause of questions on quality. Jaga Choco RRP is not well known brand in the Australian markets even in the local markets of the Australia it is not present. Jaga Choco RRP can be launched in the Australian markets by following the serval process as well examine various trends of the market. There are various messages which are required to sending the target audience of the brand by the Jaga Choco RRP which is the combination of the chocolate and potato chips which is use to enhancing the flavors of the customers according to their requirements (Pepper.ph, 2017). This chocolate is yet not selling in the markets of the Australia. Jaga Choco RRP is brand of the chocolates that will be sail under the Woolworth.

Question No1

Target market of Marketing plan for Jaga Choco RRP

        Jaga Choco RRP is manufacture to meeting the demands of the people who are loved to take potato product and it would not soggy for its tastes just like as many other products which selling in the market. Jaga Choco RRP is created to introducing the outstanding and amazing taste in the market. This chocolate is consisted on the large amount of the potato chips that is coated with the chocolates and it is good product for the chips lovers.  The Jaga Choco RRP will be the one of the favorite products for those who are keen to eat chips and who are the snakes’ lovers as well as they are involved in taking the of the salty and sweetish. The research carried out in the Australia to analyzing the people who are the chips lovers and they use the snakes in their routine life and there are more than 45 percent student who taking snakes in their meals.  That why the target audience of the Boost is the youngsters, adults and children of the Australian nation mostly those who are going to schools. The major target market of the Jaga Choco RRP is the people are lies between the 10 to 30 years old and it includes male and female both. But the female are specially targeted for the launching the Jaga Choco RRP in the market of the Australia  (Weisberg, 2016).

Question No2

Quality offerings of Marketing plan for Jaga Choco RRP

            The offering quality is most important factors to take decision to launch the products in the markets. The quality of the Jaga Choco RRP cannot be compromised on any cost. The price setting is also can create the question mark in the perception of the customers relate to the quality. If the price of the Jaga Choco RRP will be set out up to the ongoing chocolates brand in the markets of the Australia than the customer will raised the questions about the quality of the Jaga Choco RRP. The quality offerings can be mold the decision related to launching the products in the markets. Jaga Choco RRP can be popular among the customer of the entire market of the Australia by providing the good quality even providing the new, innovative and good flavors more than the existing brands in the Australian markets. The flavors can be decided according to the demands of the customers by creating the survey from the markets firstly provides the free chocolates in the local markets and know n about the observation and views of the customers related to this brands (Kotler & Keller, 2016).

Question No 3

Lack of brand awareness of Marketing plan for Jaga Choco RRP

        Lack of the brand awareness of the Jaga Choco RRP can be overcome in the entire market of the Australia by providing the various promotional strategies. The affluent advertising is increasing by the Jaga Choco RRP that will be used for its retail stores and the various promotions are also offered by it for ensuring the awareness of the product. The Jaga Choco RRP will performed as the grater brand for their market and target customer. But at initial stages the in store promotion will be offered by the Jaga Choco RRP to welcoming and celebrating the spring according to their limited editions.

        Jaga Choco RRP will also offered the various promotion at the events as Christmas and many other ties in packages promotion is also using for the Jaga Choco RRP  (jchenmkt, 2016 ). The tie in packages are the best way to overwhelm the lack of awareness because consumers are keening to find something free in the markets as the small packing of the Jaga Choco RRP can be provided on World worth superstore and it will give to the customers as gifts. The social factors is the one of the most important element that play the role of the barriers for the awareness of the brands. It can be achieved by providing the promotions to the public on the several events. Furthermore, the social environment of the Australia is almost in the favors of the Jaga Choco RRP.

Question No4

Brand Positioning of Marketing plan for Jaga Choco RRP

            In the market of the Australia the Jaga Choco RRP is positioned as a higher-end brand of chocolate, Jaga Choco RRP is also launching a promotional campaign for the spreading more awareness about the Jaga Choco RRP that create no price mention or the well-liked “value” proposition that a lot of products now endorse.  In its place, Jaga Choco RRP positions itself far from the crowded chocolates market with a sentimental appeal that position that in terrible economy it is from time to time value quality product splurging. The Jaga Choco RRP will continue to be positioned as a range of premium confectionary and priced at important quality in relation to confectionary brands of the mass market and some of other brands of the premium confectionary (Riskope.com, 2014).

Question No5

        Jaga Choco RRP will be introduced in the entire store or markets of the Australia after conducting it analysis in the markets to knowing about the ranges of the customers and its target audience as well after conducting the industry trends as well