Report Arsenal football club

            The professional football club which is based in London, Livingston is the “Arsenal football club “and which plays the premier League of the top Flight of the English Football. During 1886 in Woolworth the Arsenal football club founded, therefore during 1893 it is the first clubs form a South of England. In the community the Arsenal football club provides the various opportunities for the pupils to take part in the tournaments of schools. For the running and supporting the Arsenal football club has the long history in the local district side. Arsenal's first national trophy is wonted by the Herbert Chapman (Cortisone , 2013).

Overarching marketing strategy of Arsenal football club

        Arsenal football club overarching strategies provides the frameworks for the business communication plan, where the goal specifies along with to define the scope where the department needs to undertake plus implement the goals.  In the term of Social media strategy of the Arsenal football club which have been very active on Twitter over the last years , and it runs the context of the user to get the engaged by them and with the online the prize is simply the retweet through the AFC account on twitter. Arsenal football club has also the memorable features where the goals or victories are on weekly basis, and it is accompanied through the invitation of followers.

Specified Marketing objectives of Arsenal football club

        The specified marketing objectives of the Arsenal football club is the Marketing Mix , like the 4P’s of the AFC .Because the marketing mix of the Arsenal analysis the brand along with the company.  In the product strategy of the Arsenal, it is one of the leading football clubs in England, in which the players of football present the brilliant performance. And now the pricing strategy of the Arsenal, where it is most prominent club and the coveted football leagues, where the premium strategy is comes. By the Emirates of the airline group, the Arsenal club is sponsored.

Cost integrated communication Plan of Arsenal football club

        Role of the cost integrated marketing communication in the strategic of the Arsenal club of marketing. Then the challenges, benefits impacts on the emerging of the digital media. The marketing cost aids the operations of planning through the managers of forcing which prioritizes the activities along with to supposed the how the conditions are changes. The marketing cost helps the planning of the actual operations through the activities. The basic purpose of the cost integrated communication plan is;

Control the resources

Communicate the plans with responsibility

Motivate managers to strive

Communication an advertising techniques of Arsenal football club

The advertising techniques are given below

Emotional Appeal

Promotional Advertising

Bandwagon Advertising

Statistics and facts

Endorsements

Unfinished ads

And the communication techniques involves the

Verbal communication

Nonverbal communication

Multimedia employed in creative ways of Arsenal football club

        In the community the Arsenal club used the power of the Arsenal that names to be positively and its impacts on the people’s lives in 1985. Whereas the team delivers the education, sports to over the 5,000 of individuals of every week. In 2014-2015, the social media activity of the Arsenal club is the base of the fifth largest in the world. And there are three innovative ways where the Arsenal club report the £40m transfer budget;

French market

Start from the back

Sell to buy