Introduction of Cinescape Cinema company

            Cinescape is making a significant investment that results in an increase of experience and number of plans are executed to improve the movie-going experiences of the workers in the workplace. The company is making significant financial and other investments that enhance the number of cinemas in the whole of Kuwait by 2022 (Deadline. com, 2018). The effective strategies of the company are to develop cutting edge designs and innovative technology to exceed the expectations of visitors regarding services and facilities (Deadline. com, 2018; Barco. com, 2014).

Problem Faced By of Cinescape Cinema company

        Cinescape is among the best Cinema’s in Kuwait however it does not mean that Cinescape have never faced any problem. One of the major issue that the Cinema face is the customer satisfaction. The customer who visit the cinema have to wait in long lines when they want to purchase drinks or pop corns. It means that Focusing on the needs & preferences of customers is significant to gain customer satisfaction. Another major issue is to enhance the revenue so that the cinema can sustain its growth for longer period of time. Customers are always looking for something new & improved and it is up to the management of the corporation to realize the need for change (Spender, 2014).

Decision Making Process of Cinescape Cinema company

            In order to take a rational decision the management of the corporations follow a complete process. First the problem is identified which is going to solve by taking the decision. Here the cinescape will identify the problem which has been discussed above. In second phase the decision criteria is set by the management. Here the company will set criteria for improving the customer satisfaction. In third steps the weight are allocated to the criteria. After allocating weight the alternatives are established & analyzed for decision making. From the alternatives the best alternative is selected and then implemented by the corporation. In the end the alternative is evaluated to know wether the decision has brought the desired outcomes or not (Kreitner, 2008).

Decision Manager’s Need to Make of Cinescape Cinema company

            The manager’s will take decision to improve the customer satisfaction. For this the manager’s will first make a complete plan. In the planning process the manager’s will established significant goals & objectives which allow Cinescape to improve customer satisfaction. The managers than going to organize the alternative they have chosen for the improvement of customer satisfaction. After that the manager’s will going to lead so that selected alternatives can be implemented successfully in the corporations. In the end the management will control & monitor the decision that they have implemented in the business (Kreitner, 2008).

New strategies of Cinescape Cinema company

        Kuwait national cinema company that is officially known as cinespace is listed as the first exhibitor of Kuwait. The facility of online booking is provided for the customers to improve the business. The company is moving towards digital projects for installation of 54 screens in the middle east market with Barco digital cinema projectors (Barco. com, 2014).

        In Cinescape, the decision-making process is composed of different parts and managerial functions that are mainly the essence of management. The decision makers of the company initially identify the requirement for the development of the company, then the other steps include planning for appropriate strategies, leading processes and controlling process for the decision makers (Deadline. com, 2018).

        In the planning process, the board of directors conducts one to one meeting to identify the long term and short-term objectives and how the implementation of these objectives will provide strength to the company (Deadline. com, 2018). The next step-in decision-making process is leading, in this process, management investigates different methods to handle the employees that have a lower motivation for work and train them to work effectively. The effective leadership style in Cinespace is cross-cultural leadership. In the cross-cultural leadership programs, the workers are invited from different regions to develop an amalgam of skills and knowledge at the workplace (Barco. com, 2014).

        The strategies for organizing the process are different for individuals. The company has developed policies for implementation of new programs that are centralized with the requirement of the company. The management functions are based on the requirement of decision and structure of policies (Barco. com, 2014). The controlling programs are specially designed for different activities of the company. The performance deviation significance is considered in these programs. The highly improved management information system is implemented in the organization (Deadline. com, 2018).

        Cinescape is redeveloping new avenues based on different projects under the programmed partnership. The company is now aiming to introduce services in the Saudi Market through a partnership with the local real estate developers (Barco. com, 2014). The board of directors of the company is working for their core functions and responsibilities and these processes under the management are listed below,

Verification and approval of new policies, strategies, and objectives (Deadline. com, 2018).

The integrity and accuracy must be ensured before implementing new policies and strategies in Cinescape.

Ensuring the integrity and accuracy of the information and data to disclose the policies and transparency of the company.

        The corporate system of Cinescape considers the accounting and financial reports before approval. The decision-making system of Cinescape is associated with the improvement and development of the programs.

        The main process is to verify clarity and transparency about the structural development of the company. It allows a decision-making process to achieve the principles of governance and to split the programs for authorities, executive management, and board of directors (Deadline. com, 2018).

            The effectiveness of decision-making programs in the company is based on the cinema audience behavior and requires special consideration from marketing perspectives. The descriptive quantitative research is often carried out to find the needs of the audience and to capture the complexity (Deadline. com, 2018; Corporate. kncc. com, 2015). There is a different phenomenon related to the complexity and decision-making programs. The factors having an effect on the decision process for the films in the theaters are communication, marketing, advertisement, publicity, neutral sources of information, film characteristics, and ease for the customers. The sub-factors of these factors are explained below,

Marketing communication (publicity and advertisement)

Ease (title, schedule, and screening)

Content (technology, story, and objectionable content)

Film characteristics (genre, director, title, production house, country of origin, remake production, adaptation works and the production time).

Marketing communication (publicity and advertising)

Neutral information sources (word of mouth and film reviews)

        The decisions of cinescape are based on the hedonic as well as attention for the rational model of the company. The comparison of the rational model in the company is done with competitive companies (Corporate. kncc. com, 2015). The approach and process still lack solid foundation and experiences for consumer products. There are mainly two approaches to the decision making process of the company that is psychological and behavioral approaches. The subject of analysis is traditional decision-making models that are affected by different factors (Corporate. kncc. com, 2015).

        Cinespaces takes rational decisions regarding the purchase decisions and decisions for the services provided to the customers. The company has a contextual and theoretical background for the research and different influencing factors that induce impact on the decision of customers to consider the programs and choices provided by the company (Corporate. kncc. com, 2015). The company works under different approved models for the improvement of marking strategies and these models are listed below,

Experience of the consumption of the product in the customers

Experience of products as film

Purchase decision model

Conclusion on Cinescape Cinema company

            The research identifies decision making programs developed in the cinespace. The comparison of different models implemented in the company is carried out to capture the purchasing and financial decisions of the company. Cinescape is among the best Cinema’s in Kuwait however it does not mean that Cinescape have never faced any problem. One of the major issue that the Cinema face is the customer satisfaction. The manager’s will take decision to improve the customer satisfaction. For this the manager’s will first make a complete plan. In the planning process the manager’s will established significant goals & objectives which allow Cinescape to improve customer satisfaction. The managers than going to organize the alternative they have chosen for the improvement of customer satisfaction.

References of Cinescape Cinema company

Barco. com. (2014, 04 30). Kuwait National Cinema Company (Cinescape). Retrieved from www.barco.com: https://www.barco.com/en/customer-stories/2014/q2/2014-04-30%20-%20cinescape

Corporate. kncc. com. (2015). NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS. Retrieved from corporate.kncc.com: http://corporate.kncc.com/pdf/kncc_eng_2015.pdf

Deadline. com. (2018, 08 20). Kuwait National Cinema Company Ramps Up Cinescape Roll-Out Ahead Of Saudi Launch. Retrieved from deadline.com: https://deadline.com/2018/08/kuwait-national-cinema-company-al-kout-mall-expansion-1202448305/

Kreitner, R. (2008). Principles of Management. Cengage Learning.

Spender, J.-C. (2014). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. OUP Oxford.