Business Report on “Treats & Eats”

            Treats and eats is an online store which sells snacks such as crisps, sweets, chocolate, and drinks. This business involves online selling through a website which has attractive or charming deals for customers. The main aim for choosing e-commerce is to provide good quality products, on-time delivery and make sure that everything is in customer’s reach. This type of business is very simple to progress. “Treats and Eats” mission is to provide good quality beverages or snakes that are manufactured by safe and healthy ingredients.

        As we live in a modern age and everyone has a lot of pressure of work and many other activities, at this point no one has time to go in the market or buy something for eating or refreshing. Therefore e-commerce provides a very good opportunity to buying anything according to your need or your mood, also for refreshing your mind or some time to fulfill your need for a proper diet. It involves a very simple and easy method. We move into the age of the internet. Every one taking interest in buying online although working or not, busy or free have fulltime access on the internet and it is also into shopping or buys beverages through an online website. (Schniederjans & Cao, 2013)

        Online selling or e-commerce involves a method of selling goods through developing a website which includes attractive opportunities or advertisement that take customer’s interest or may attractive to customers. E-commerce is the best ever on the increase put on the market in addition to it is probably to attain over $4 trillion in sales in 2020. (Mutua & Oteyo, 2013)

        Specific foodstuffs or services come into view extra appropriates for online sales and the other stay extra appropriates for offline sales. While credit cards are currently the most popular means of paying for online goods and services, substitute online payments will account for 26% of e-commerce capacity. Internet and related information technologies continue to change rapidly. The mainly significant changes for e-commerce comprise impressive price reductions in e-commerce communications (making it very lower expensive to develop a complicated e-commerce presence). That means through e-commerce business goods become less expensive and it is a good, attractive feature for customers.

        Every aspect has negative factors as well so; e-commerce has also negative factors or disadvantages. One of the major disadvantages of e-commerce business or online business is a fraud. Here, the term fraud has not only involved the fraud that is faced by web sites, but it also involves a fraud that is happening by the customers. As it is every business has competitors, “Treats and Eats” works on enhancing their products quality and the requirements of customers. In this perspective, it promotes products advertisement through online media such as online web site, Facebook, and Instagram plus also other public media means. (Lu & Liu, 2015)

        The attractive thing of public media advertising is that it can develop both your communal relations and satisfying advertising, only through asking for a reaction. For generate outcomes or feedback in addition to encourage appointment on public media, comprises a query with your content that drives readers to react. It is also attractive for a customer that through which website they want to buy is easy to approach so, it is necessary to make sure that the website is in access of every simple person. The product manager makes a trustful relationship with their customers or clients and partners or investors. (Muhammad & Khalil, 2013)

Revenue a Model for Developing a Website

        “Treats and Eats” use attractive models for developing their website. In any business, profits usually contain the total quantity of currency conventional by the company for goods sold or services provided throughout a specific period of time. For that reason, revenue models are an element of the production-reproduction. The online manufactured goods catalog is a significant foundation stone, for e-commerce customers. Through an immersive, information-rich practice helps e-commerce businesses construct attention in the middle of online guests in addition to its key to converting probable clients into trustworthy shoppers.

        A product catalog is a detailed list of the inventory of a store. This catalog contains all the data or information related to the products which include product images, descriptions, specifications, price, etc. Managing the product catalog is an important task for any store owner, be it online or offline. (Weill & Woerner, 2013)

        The marketing or advertising model involves redeployment web ads on top of websites. These types of ads are attractive to customers. For the management of multiple digital advertising campaigns, for instance, achieving a campaign’s interest to publish advertisement by channels just like facebook, YouTube, Twitter, Instagram, and many other public media websites the main thing that business uses is called DART.

        E-commerce promotion or marketing is the strategy of utilizing promotional strategy to force customers or traffic to your online store, exchanging with the purpose of traffic into paying clients, in addition to retaining those clients placements acquire.  The sound advertising or marketing approach can help you manufacture about brand’s awareness, drive customer’s loyalty, and ultimately increase online selling.

        “Treats and Eats” promote his business through Web Catalogue revenue and Advertising or Marketing Supported models. In that means it uses multiple strategies in the manner to the promotion of food products, all the way through web catalog revenue the panel or team use. Clients can place orders through the website or by phone (important because many consumers are still unenthusiastic to buy on the web). In the modern age, no one has time to go market for buying goods according to their needs so online buying is a very attractive thing for customers or clients. (Muzellec & Ronteau, 2015)

        The online promotion of “Treats and Eat” involves customer’s interest all the way through enhancing page promotion or promoting ads for getting the client’s interest. The clients or customers are supplementary liable to trust sales community who show confidence in themselves along with what they are advertising or promoting. You can construct this confidence only by increasing and enhancing your knowledge of your products or services and also by enhancing your communication skills.

        By involving the financial portion of a business strategy is the multiple financial statements which direct where your company actually stands along with where it is expected to be standing in close to future. Through this information, you have to be able to know how much expenses you need to promote your business along with helping outsiders to determine whether lending you money or investing in your business is a wise use of their resources or finances. “Treats and Eats” make sure for an investor that they invest their money in profitable business. The team is getting trust and loyalty of their customers to invest more amounts or to make sure that they are involving their partner to become a partner or being part of their store for coming three years. This thing plays a very important role in the promotion of store establishing.

        The team provides extra promotion just like giving attractive packages or giving charming opportunities which gets more traffic to their store and also gets more investors into their business.  The store prefers to honest dealing with its customers and investors. The team of “Treats and Eats” shows a strategic plan or financial statement about their long-term and short- term concern for enhancing their business. (Gabriel & Kirkwood, 2016)

    In a way to obtain a number of investors for 3 years, pull over to your e-commerce business, you have to induce the investors, to believe that there is a less chance or small hazard of the breakdown of the product or brand. This can be done through a well planned, on paper commerce sketch that is weighed down with detailed strategies.

    The most excellent strategy to establish that your commerce design is feasible is to check it in the market with a functioning representative model. That provides you definite information to work with to approximation predictable revenues and operating cost.

    In case this is not achievable to experiment your manufactured goods on a little degree or amount, you may have to take some investigation to come up with information from parallel commerce that is previously victorious in the marketplace toward the inside. Demonstrating that there is a considerable and rising claim or request for your manufactured goods or brands. Make use of strategic information, from a survey report, financial news, the online network, and appropriate news article, to exemplify the need for your manufactured goods or brands.

Marketing Strategies for Website Development

        The advertising scheme for a website may start on to occur in equivalent to the website’s improvement. Online marketing websites have played a vital role in the world of e-commerce. The online network merely has an excessive number of websites for each and every person to discover or concern about your site unless you carry it to their consideration. Many people have shaped a marketing strategy before the launching of the company. It is effective in advertising your product online. The marketing strategy may build or smash the company. In this case, making an effective marketing strategy is essential. (Abdallah & Jaleel, 2015)

    However, there is a great need to plan an effective business promoting strategy first. Following are the ways in which you can promote your business through online marketing.

Promoting the Products Online

    Internet marketing relates to a campaign via the web, for instance, purchasing those flags at the top of internet sites or advertisements that are placed within YouTube videos. The most important thing about marketing online is that the measuring tools are first-class through which the real “keep count” is established, a keen observation on how fine the campaign is working and the real-time watching of the responses of the messages. Moreover, another important acquired term for online promoting is the tendency in the direction of content-based marketing, where the advertisement itself is edifying and entertaining, and not purely a sales pitch. Following are the widespread channels for the innovative Internet advertising team. (Mohapatra & S, 2013)

Find out which Sort of Content Is Appropriate for Your Website

    This one is related to recognize your target audience, carry out a market investigation, and evaluate your opponents and challenges.What sorts of promotions may address to your viewers. Here are some examples of what might be pulled over to apply to your advertising policy: Info graphics, Blogs, Video promotions, EBooks, Informative guides, Newsletters, Webinars.

    Presently there is no need to sink your teeth into an extra kind of promotions for your viewers then you are able to masticate. Preliminary at the starting point, acquiring a few of these before putting into practice all of these at the one time. (Laudon & Traver, 2013)

Pay your attention attempts on creating far above the ground content in a pair of grouping before branching out.

Advertising via Facebook

    Purchasing a Facebook “sponsored account” advertisement is extremely powerful and efficient. For example, when the social media website says that someone “likes” your web page, this asserts that the related advertisement of your page comes into the sight of his/her group of contacts on Facebook also. Facebook “page advertisements” are shorthanded but have broader contact because you settle on among the population that ought to see your advertisement. (Hansson & Wrangmo, 2013)

Advertising via YouTube

    There are a huge number of ways that YouTube provides to promote the products, which is effective in catching a specific target audience. There is a possibility to either buy an in-video advertisement that plays before the starting of a video or else in the shape of a small come up within the video or in another way, paying YouTube to sponsor a personal video through buying keywords (vocabulary that public may go through in a search engine to discover or locate the related corporation, manufactured goods, or service). (Nobre & Silva, 2014)

Advertising via Twitter

    Twitter is another important trend for promoting and advertising products online. On Twitter, you can buy an established Account, an advanced Trend, or a front runner Tweet, to achieve a specific audience according to their concerns, geological setting, or the searching of keywords.

    Advanced Trends are somewhat different as they serve as the subject matters for the discussion. Subject matters take place naturally, but there is a chance to buy a matter or theme and have it come into view in the catalog to expectantly establish a discussion in the order of your product.

Advertising via E-mail

    For a startup company, there is a significant need to boast an email contributor’s record. This may perhaps look like a tough and hard climb at the starting. The list of subscribers may begin from the quantity of nil. But there is no need to worry about. This is not possible to get a number of 10,000 contributors in a night.

    However, by the period of time, tolerance, and effective attempts, the subscriber may gradually start on to develop. The record of the subscribers of the email is providing as one of the most significant and vital distribution networks for the startup company. This happens for the reason that anybody who gives you with their email address is to some extent paying attention to your product.

    Although they did not go on to purchase anything, they are still paying attention or get involve to perceive your future products. From time to time you, there is a great need to propose the populace an inducement motivation to join in for the e-mails that you provided for the purpose of marketing your products. The given website ought to make it simple and trouble-free for the populace to get register themselves (Morrison & A, 2013)

    Once someone link-in with your catalog, there is a requirement to capture the benefit of that communication feed. Throw up the sponsorships, latest manufactured goods information, and equipment related to that, in the direction of the subscribers. Make use of your social media networks to do a similar thing.

    According to the target audience, e-mail advertising somewhat can be an efficient and valuable means or somewhat cannot be effective. When you list at an internet site and provide the site your e-mail address, unless you specifically deselect every part of the unseen desks, look forward to being assailed with on a daily basis or weekly e-mails. In case you make your mind up to advertise through an e-mail team, your e-mails ought to hold a connection that the client may use to unsubscribe the site.

Advertising via Link Switching

    In the previous time, swapping links with collaborator websites was an important approach to navigate online networking. In the present day, by means of modern search fields, link exchanges are first and foremost central for SEO function.

References of Business Report on “Treats & Eats”

Abdallah & Jaleel, 2015. Journal of theoretical and applied electronic commerce research. [Online] 

Available at: Website appeal: development of an assessment tool and evaluation framework of e-marketing. Journal of theoretical and applied electronic commerce research

Gabriel & Kirkwood, 2016. Business models for model businesses: Lessons from renewable energy entrepreneurs in developing countries.. Energy Policy.

Hansson & Wrangmo, 2013. Optimal ways for companies to use Facebook as a marketing channel.. Journal of Information, Communication and Ethics in Society.

Laudon & Traver, 2013. E-commerce. s.l.:Pearson.

Lu & Liu, 2015. Effects of e-commerce channel entry in a two-echelon supply chain: A comparative analysis of single-and dual-channel distribution systems.. International Journal of Production Economics.

Mohapatra & S, 2013. E-commerce Strategy. In E-Commerce Strategy. s.l.:Springer.

Morrison & A, 2013. Marketing and managing tourism destinations. s.l.:Routledge..

Muhammad & Khalil, 2013. owards Shari’ah compliant e-commerce transactions: A review of Amazon. com.. Middle-East Journal of Scientific Research.

Mutua & Oteyo, 2013. The extent of e-commerce adoption among small and medium enterprises in Nairobi, Kenya.. International Journal of Business and Social Science,.

Muzellec & Ronteau, 2015. Two-sided Internet platforms: A business model lifecycle perspective.. Industrial Marketing Management.

Nobre & Silva, 2014. Social network marketing strategy and SME strategy benefits.. Journal of Transnational Management.

Schniederjans & Cao, 2013. E-commerce operations management.. s.l.:World Scientific Publishing Company..

Weill & Woerner, 2013. Optimizing your digital business model. MIT Sloan Management Review.