In today’s business landscape, financial planning is essential while starting up a new business or introducing a new product in the market. Financial planning cover breakeven-analysis, risk factor, financial statements, financial ratios, and financial projection for future. In this present work financial plan is developed for Smart Nutrition Clinic. Financial budget set out for this budget is AED 700,000 that is invested by owners and 50% is supported by bank loan on 10% interest rate. Financial plan will discuss all-important information in detail to provide a complete overview of Smart Nutrition clinic financial condition.
Company Overview of Smart Nutrition Clinic
Smart Nutrition Clinic business will operate using smart platform rather than human inter-personal face to face interaction. Owners will execute Business operations in the targeted market by providing their customers an opportunity to visit a smart platform to get information regarding nutrition and dietitian. In the beginning, company will recruit only 1 employee to perform all duties including managerial task, social media marketing tasks, IT specialist tasks, nutrition specialist tasks, and other work duties. Company will start operations by purchasing required assets such as smart equipment for body measurement, decorative equipment, and smart system for databases.
Financial Details of Smart Nutrition Clinic
Financial analysis section include important financial information about current and future financial position and profitability of the company. In this section, income statement, balance sheet, cash flow statement, and financial projection are presented.
Income Statement of Smart Nutrition Clinic
Income statement represents the first 3 years of the company. See the presented below statement.
Smart Nutrition Clinic
Projected Income Statements
Sales YEAR1 YEAR2 YEAR3 TOTAL
Total Sales 720,000 720,000 720,000 2,160,000
Cost of Sales
Cost of Goods Sold (GHQ SHARE 50%) 360,000 360,000 360,000 1,080,000
GROSS PROFIT 360,000 360,000 360,000 1,080,000
Gross Profit MARGIN % 50.0% 50.0% 50.0% 50.0%
Operating Expenses
Government fees 15,000 0 0 15,000
SALARIES & WAGES 58,000 48,000 48,000 154,000
TRAVEL EXP. 0 0 0 0
Professional Fees 0 0 0 0
Miscellaneous 150 100 100 350
OTHERS 0 0 0 0
EXP.1 Electricity and Water 24,000 24,000 24,000 72,000
EXP.2 Rent 100,000 100,000 100,000 300,000
EXP.3 Maintenance 60,000 60,000 60,000 180,000
EXP.4 0 0 0 0
Depreciation 50,000 50,110 50,202 150,312
Total Operating Expenses 307,150 282,210 282,302 871,662
Operating Income 52,850 77,790 77,698 208,338
Bank Charge/Interest 41,194 26,497 19,927 87,617
Tax 10,570 15,558 15,540 41,668
Net Income 22,226 66,851 73,311 162,388
Net INCOME Margin % 3.1% 9.3% 10.2% 7.5%
Total sales AED 720,000 is calculated by multiplying total volume with selling price. Cost of Goods sold (CGS) is calculated as 50% of the total sales outcomes in fiscal year. While gross margin is calculated by subtracting the cost from sales (AED 360, 000). During three years company will have to pay at least AED 528,624 tax on their operating income. Tax is calculated by using 20% tax rate on income. Moreover, salaries & wages will remain same in these years as company will not increase number of employee from 1. Professional fee 15,000 is to be paid only in first year while starting business. Depreciation of assets is as 50000, 50110, and 50202 during three year with depreciation rate of 20%.
Cash Flow Statement of Smart Nutrition Clinic
Cash flow statement has three main sections that covers information about cash flow from investing, cash flow from financing, and cash flow from operations (Tulsian, 2002). See the presented below statement.
Smart Nutrition Clinic
CAPITAL EXPENDITURE & OPERATION EXPENSES
Pre Start-up YEAR1 YEAR2 YEAR3
OPENING CASH BALANCE 700,000 360,250 414,862 412,865
REVENUE 720,000 720,000 720,000
COSG 360,000 360,000 360,000
EXTRA RQRD. MONEY 10,000 10,000 70,000
CAPEX
Smart Equipment 150,000 0 250 0
Smart Database System 50,000 360
Decorative Equipment 50,000 0 300 100
PLANT 2 0
OTHER ASSET 0 0 0 0
Total Asset Expenditure 250,000 0 550 460
OPEX
Government fees 15,000 0 0 0
SALARIES & WAGES 10,000 48,000 48,000 48,000
TRAVEL EXP. 0 0 0 0
Professional Fees 0 0 0
Miscellaneous 0 150 100 100
OTHERS 0 0 0 0
EXP.1 Electricity and Water 6,000 18,000 24,000 24,000
EXP.2 Rent 50,000 50,000 100,000 100,000
EXP.3 Maintenance 0 60,000 60,000 60,000
EXP.4 0 0 0 0
Depreciation (GOES DIRECTLY TO IS) 0 50,000 50,110 50,202
Bank Charge/Interest 8,750 32,444 26,497 19,927
TOTAL Operating Expenses 89,750 258,594 308,707 302,229
LOAN REPAYMENTS 0 56,794 62,741 69,311
CLOSING CASH BALANCE 360,250 414,862 412,865 470,865
In this statement cash in-flow is calculated by adding up all financial funding, bank loan, capital investment, and other cash inflows during these fiscal years (Loughran, 2011). While cash-outflows are calculated by adding up operating expense (e.g. salaries, electricity expense, and rent expense), financial expense (interest on loan), and asset expense (depreciation). At the end total closing cash balance of 360250, 414862, and 412865 are calculated by subtracting all cash-outflows from cash in-flows.
Balance Sheet of Smart Nutrition Clinic
Balance Sheet of Smart Nutrition clinic provide overview about financial position of the company at the end of fiscal year (starting from 1st January and ending at 31st of December).
Smart Nutrition Clinic
Balance Sheet YEAR1 YEAR2 YEAR3
ASSETS
Current Assets
Cash 414,862 412,865 470,865
Accounts Receivable 360,000 360,000 360,000
Inventory 5,000 6000 6,500
Advance payments 0 0 0
Total Current Assets 779,862 778,865 837,365
Long Terms / Fixed Assets
Smart Equipment 150,000 150,250 150,250
Smart Database System 50,000 50,000 50,360
Decorative Equipment 50,000 50,300 50,400
PLANT 2 0 0 0
OTHER ASSET 500 500 500
Total Fixed Assets 250,500 251,050 251,510
COMULATIVE DEPRECIATION -50,000 -100,110 -150,312
Intangible Assets
Patents / Trademarks / Copyrights 15,000 15,000 15,000
Goodwill 0 0 0
Total Intangible Assets 15,000 15,000 15,00
TOTAL ASSETS 995,362 944,805 953,563
LIABILITIES
Current Liabilities
Accounts Payable 100,000 200,000 250,000
Wages/Payroll Expenses/Commissions Payable 48,000 48,000 48,000
Current Short Term Debt 100,000 100,000 100,000
Other 80,000 0 0
Total Current Liabilities 328,000 348,000 398,000
Long Term Liabilities
Long Term Debt 293,206 230,465 161,155
Other 0 0 0
Total Long Term Liabilities 293,206 230,465 161,155
Total Liabilities 621,206 578,465 559,155
OWNERS EQUITY
Owner's Equity 360,000 370,000 440,000
Retained Earnings 22,226 89,078 162,388
Less: Owner's Draws/DIVIDENDS 0 0 0
Total Equity 382,226 459,078 602,388
TOTAL LIABILITIES AND EQUITY 1,003,432 1,037,543 1,161,543
Cash amount is taken from closing cash balance of previous years. While accounts receivables 360000, 360000, and 360000 are the 50% of credit sales. Company did not make any unearned revenue transaction therefore advanced payments are kept 0. Other assets includes stationary and some hardware related equipment in the clinic that worth only 500 during these years. Intangible assets of license 15000 will remain same over the selected time duration.
Future Projection of Smart Nutrition Clinic
The following table represent revenue projection in the up-coming 3 years. According to this expected sales (volume) is multiplied by the selling price of 250. It is expected that each customer will visit at least once a week thus in a month total visit will be 4. In case, company get 60 customer in first year than Expected sales is (calculated by 250*(48 per year visits * 60 total customer in a year).
Volume =customer visit per year*total customers in a year
=48*60=2880
revenue=volume*selling price
=2880 *250=720,000
Smart Nutrition Clinic
Revenue Projections of Smart Nutrition Clinic
YEAR1 YEAR2 YEAR3 Total
COSG % 50%
PRODUCT 1
NAME: Weight Measurement for Diet
Volume 2,880.00 2,880.00 2,880.00 8,640.00
Selling price 250 250 250 250
Cost Of Goods Sold 360,000 360,000 360,000 1,080,000
Sales 720,000 720,000 720,000 2,160,000
Cost Of Goods Sold 360,000 360,000 360,000 1,080,000
Gross profit 360,000 360,000 360,000 1,080,000
Ratio Analysis of Smart Nutrition Clinic
According to the ratios analysis we can say that company will perform well with this financial position of sale, cost, cash, current assets, and liabilities. Gross profit margin and net income margin are also greater than the required percentages therefore we can conclude that cost estimations are appropriate for Smart Nutrition Clinic. Interest coverage ratio is less than 3 in first 2 years that is not appropriate. Somehow, in third year company will get better interest coverage ratio as it will exceed 3.
Recommendations of Smart Nutrition Clinic
Current situation of business operations indicate that company is hardly managing its expenses and costs. Company need to increase their total number of clients each year in order to maximize profitability of the company in these fiscal years. Particularly, company should emphasis on current asset and current liabilities management to ensure capacity of paying liabilities and obligations.
Conclusion on Smart Nutrition Clinic
Summarizing all we can say that the new business of Smart Nutrition Clinic will outperform in the market as financial analysis of future financial position and financial ratio are just according to the requirements. Positive gross margin and net income present strength towards managing cost and expense incurred by the smart clinic during the fiscal year. Moreover, financial statements balance sheet and cash flow statements represents the projected next three year financial position on the basis of given information about the company.
References of Smart Nutrition Clinic
Loughran, M. (2011). Financial Accounting For Dummies. John Wiley & Sons. Retrieved 2019
Tulsian, P. C. (2002). Financial Accounting. Pearson Education India. Retrieved 2019