The Best Example of Memorandum

TO:                  *************

FROM:            ABC

CC:

DATE:             *************

SUBJECT:      Sales Practices of Art.com.

First of all, I would like to thank you for considering me capable of guiding you regarding the sales practices used by aggressive websites. I would try my best to provide you with deep insights regarding the various sales strategies adopted by art.com. But before understanding the sales strategies of art.com it is important to know about the basics of prospective theory and how prospective theory is being incorporated into the sales strategies of the art.com. According to prospective theory, customers perceive that gains and losses value inversely. It means that the decision of the customers based on the recognized gains rather than recognized losses.

It means that if the customer is given two choices in which one is offered in terms of potential losses and another one in terms of potential gain than the customer will select the offer that is presented in terms of potential gain. Now if art.com is analyzed critically then it can be seen that art.com uses various smart sales strategies to increase its art sales (Edlund, 2012). The customers have the option to see the artwork in traditional view however the website offers the photograph of a room in which the artwork is placed. Through this, the customers can realize how the artwork will actually look like in a room. Showing artwork in the natural environment allows the customers to think about how the artwork will look in their own office and homes. This sales strategy has work proved quite effective and increased the number of sales drastically. Art.com understands the needs of the customers that is why it provides services to the customers in such a way that they can perceive maximum gain from the offered products (Art.com, 2019).

The design of the website is very customer friendly and the customer can browse the artwork based on different colors, genre, and subject. It means that art.com provides the variety of artwork for its customers and have kept the style and taste of carious customers in mind. According to the art.com, it helps its customers to select the right art for themselves. It means that art.com have efficiently understood the needs of its customers and providing the products accordingly. Moreover, the customers do not have to install the artwork by themselves. The website provides the services of installation as well (Art.com, 2019).

The expert can install the artwork for you on affordable charges. Through this strategy, one can easily understand how prospective theory is being incorporated into the sales techniques of art.com. Through various sales practices, the business has increased the perceived gain which allows art.com to close its sale deals. The website allows its customers to return the artwork if they are not satisfied with it moreover the customers can pay for the artwork in easy installments. The various benefits the website provides to its customers allow the website to create customer loyalty which is important for generating future sales (Edlund, 2012).

I hope the above details will help you understand the sales practices of art.com and now I believe that you will able to make even better sales strategies in the future.

Regards

ABC

 References of The Best Example of Memorandum:

Art.com. (2019). We are art. Retrieved from https://www.art.com/~/about-us

Edlund, C. (2012). Sell More Art using this Smart Strategy. Retrieved from https://www.artsyshark.com/2012/02/03/art-sales-strategy/