This paper is a business plan of LocalClicks Pro, LLC Company. This business plan would help the company to do outstanding business in market and make their overall operations improved. In this business plan a deep analysis of of LocalClicks Pro, LLC Company’s services is conducted to evaluate its potential in the market. The PESTLE, SWOT and Portal five force is also conducted to analyze the current position of business in market. An important competency of the company is that it is not unfamiliar with the paid expertise of social media advertising. In order to promote the company using the means of social media, LocalClicks can use an effective strategy. There are different services that LocalClicks is providing its clients with including Search Engine Marketing, Social Media Advertising, Search Engine Optimization, Live Chat Services, Website Development, Website and Search Retargeting, One-time Projects, and Google Analytics Set up. Clients can choose any one of these services according to their needs. At the end of the business plan there is complete financial plan for the business provided.

Contents

Executive summary. 2

Introduction. 5

Vision. 5

Mission. 5

Business objectives. 5

Strengths and competencies. 5

Challenges. 5

Long term focus. 5

Our Value Proposition. 5

Company description: 5

Business history/description. 5

Company Locations and Facilities. 5

Products and services. 6

Product and service Description. 6

Features and Competitive comparison. 6

Quality concerns. 6

Technology. 6

SWOT Analysis. 6

Pestle Analysis. 7

Political 7

Economical 7

Social 7

Technological 8

Legal 8

Environmental 8

Porter 5 Forces Analysis. 8

The threat of New Entry. 8

Bargaining power of buyer 9

Bargaining power of Supplier 9

The threat of Substitute products. 9

Rivalry between competitors. 10

Competition Analysis. 10

Marketing & promotional strategies. 10

Email marketing strategies. 10

Social media marketing strategies. 11

Financial Plan. 11

Sales Forecast 11

Projected Income Statement 11

Projected Balance Sheet 13

Project Cash Flows. 14

Operational plan. 15

Services & Management 15

HR Activities. 15

Operational activities. 16

 Introduction of LocalClicks Pro, LLC Business Plan

LocalClicks Pro, LLC is providing digital marketing services in the market. The LocalClicks Pro, LLC is in process since 2014. The main product of LocalClicks Pro, LLC is Google marketing services. The business is currently working in small level and have about 5 employees, whom annual salary is approximately $50, 000. The capital investment of the LocalClicks Pro, LLC is $10, 000.00.  This report is a business plan of LocalClicks Pro, LLC to do exceptional business in market and make their overall operations optimized. LocalClicks Pro, LLC service all of the U.S. the business goal is to have locations in: Houston, Phoenix, LA, and Sacramento (Melville, 2017). 

The objective that the company is pursuing is all about making new customers visit the site of its customers and making them loyal. This way, old customers keep on returning to the site again and again which increases the sales of the site. The fourth objective that LocalClicks Pro, LLC wishes to pursue is to increase the organic traffic that visits the website of its customers. Although it is quite difficult to achieve, the company still wants its customers to have a better ranking by modifying the website in such a way that visitors find it attractive. The company hopes to pursue this objective by including effective and meaningful keywords and changing the design. The LocalClicks Pro, LLC is to reduce the bounce rate of its customers by changing the design and correcting the mistakes which exist. Direct downloads and purchasing are very important for a company to increase revenues and LocalClicks Pro, LLC wishes to make sure that its customers are present at the top where the bounce rate is very low.

Vision of LocalClicks Pro, LLC Business Plan

To outwork our competitors and provide exceptional and quality services in the market.

Mission of LocalClicks Pro, LLC Business Plan

To provide good quality services in the market that are satisfactory to the customers, our benchmark and quality, innovation and to be professionals in services.

Business objectives of LocalClicks Pro, LLC Business Plan

The objective of LocalClicks is to increase leads or sales for all small businesses which need to grow so to improve revenues. Furthermore, the company uses key performance indicators for understanding the progress of its customers towards achieving different aims of the customers. Using spreadsheets, LocalClicks makes sure that its customers are on the right track towards success. The goal is all about optimizing the conversion rate of customers. Usually, the traffic visiting the site simply bounces off without purchasing anything from the site. LocalClicks wishes to change that by making sites more attractive and achieving the objective of a higher conversion rate.

Strengths and competencies of LocalClicks Pro, LLC Business Plan

The very first strength of LocalClicks is that the firm is working virtually and its reach is not limited to a specific or certain place. Countless customers can reach it without having to worry about the distance considering the fact that there are online marketing experts available to help them all the time. A diversity of customers can reach the company regardless of the time and get the solution which they require at the moment. Furthermore, the firm is aware of all the loopholes which exist in advertising to save costs while not letting the efficiency down even a little.

The most important strength of the company is that it builds strong and honest relationships with its customers. Every business is treated like as if it belongs to the experts. When there is a team of marketing professionals working on the advertising campaign of a company, they believe as if they are working for their own company which must not let go of an opportunity. An important competence of the firm is that marketing experts rather than being obligated to work, understand the requirements of the clients. They spend some time realizing just what type of marketing strategy will be better for the new business. If the content is weak, they will write the good quality content that is crafted for the traffic. If there is an issue in the design of the site, they will change it in such a way that it appears attractive to the visitors interested in the site.

Sometimes, the site doesn’t require any strategy but just the creativity which must be integrated in the development of the site. It is a critical strength of the company that there are creative thinkers who understand the requirements of the clients and mold their approach and strategies accordingly. This way, no time is wasted and the issue of the clients is also resolved effectively.

Challenges for LocalClicks Pro, LLC Business Plan

The very first challenge that LocalClicks must do something about is that digital marketing consumes a lot of time. Regardless of the effectiveness of the strategic approach, time is consumed without a certain limit to get a higher ranking and attract more potential customers. The next challenge is the cost effectiveness of other competitors. There are several competitors and it is important to make sure that the price of every service is cheaper compared to others.

Long term focus

The long term focus of LocalClicks is to stay ahead in the competition while building strong relationships with its clients. This will help the company in being effective and making sure that it is not facing a backlash.

Our Value Proposition

LocalClicks cherishes the bonds which it has with its clients and to keep them strong, the firm will keep on delivering value and transparency.

Company description: 

Business history/description of LocalClicks Pro, LLC Business Plan

LocalClicks specializes in digital marketing strategies and offers the services which aim to raise the ranking of its clients. There are several options which the clients can choose according to their requirements.

Company Locations and Facilities of LocalClicks Pro, LLC Business Plan

There are several facilities that the company seems to offer to its clients. The very first facility is that there are different digital marketing services which can be chosen by clients. There are free quotes available for clients to take and compare the rate of service. This way, they know the exact price which they will be paying

Product and service Description of LocalClicks Pro, LLC Business Plan

LocalClicks is offering the services which are closely related to digital media marketing. Search engine marketing involves advertising by paying the Google which ensures that clients get visitors as soon as they click on the ad. The same can be said about social media advertising as well through which the site is made popular among a variety of individuals so that they visit the site. Among others, search engine optimization is very important because it is customized according to the needs of a single client. This way, the issue of clients is resolved efficiently.

Features and Competitive comparison of LocalClicks Pro, LLC Business Plan

LocalClicks at the moment is standing at a good place in terms of the competition but it can improve the position by optimizing certain aspects like the price.

Quality concerns of LocalClicks Pro, LLC Business Plan

It is important for the firm to make sure that the quality of services that it is providing the clients with is effective. Regardless of the chosen service, it is important to keep the caliber optimized and perfect.

Technology of LocalClicks Pro, LLC Business Plan

LocalClicks uses up-to-date technologies for helping the customers. There are different tools which the firm uses to track the progress of sites.

Pestle Analysis of LocalClicks Pro, LLC Business Plan

Political

For any organization or business political balance is necessary. Uncertainly in political circumstances has the great impact on the performance and success of the local clicks. Political balance exists and after all there is a quite strong political system in US. This is the fact that Local Clicks Pro, LLC are favored by political factors. Furthermore, the boundary of online market is below through this analysis it results that business can easily switched to online market and achieve symbolic share of market.

Economical of LocalClicks Pro, LLC Business Plan

On the LocalClicks Pro, LLC the economic facts have a symbolic impact. There will be not any major impact on business due to change in economical environment because recently, because strong minor economic and economy shocks do not cause any blunder of difference so it represents US. Because of economical ups and downs as the economy of the Massachusetts is quite balanced that’s why business should not worry, LocalClicks Pro, LLC have this positive point.

Social

Before a business should be launch, it is important to understand the nature of a consumer. Because the customer is the source of achieving business sales. Before launching the business the LocalClicks Pro, LLC has the consumer analysis. The research results that the online business has one of the popular; that’s why, the business is also favored by social fact.

Technological of LocalClicks Pro, LLC Business Plan

The businesses which keeps on changing or have to adapt latest tradition or technology, this business factor is known as technical factor. If the LocalClicks Pro, LLC will not use the if the latest technology will not be used by the LocalClicks Pro, LLC then they will give up competing end from their competitors. The LocalClicks Pro, LLC will be influenced by technological factor. Also, the business will keep on promoting its website.

Legal

The Government is liable for arrangements for the businesses and building rules so that they can do standardized work. LocalClicks Pro, LLC business are favored by Government rules it means there will be no negative impact by legal factors on the business. After all, the product delivered through cyber security to the customer from company, otherwise a strict action will be taken against them.

Environmental

The business has provided us the product which doesn’t harmful for environment. Its environment friendly. As we know there is a less chances of paper and plastic trash in a digital market. As compare to physical market digital market is more sustainable because it consume produce more trash and more material.

Porter 5 Forces Analysis

The threat of New Entry

There are relatively high threats of the new entry in the digital online market. The digital online market is developing very fast that’s why in online industry many businesses are entering. The development achieves the opportunity for LocalClicks Pro, LLC to resolve its market contribution. It results that threat of new entry exists which can limit the LocalClicks Pro, LLC market share. Furthermore, the company does not require much cost benefits to develop online business.

Buyer Bargaining Power

The online market is spreading that’s why bargaining power of buyers will be higher because on the large amount customers do not buy services of digital marketing. In the industry the size of the online services is higher and there are a lot of options in the market that customers can avail and they can directly switch to any other brand, if customers would not satisfied by the LocalClicks Pro, LLC.

Bargaining power of Supplier

It is a development stage of a business and to perform its business activity it requires suppliers. The service provide by the business is not unique. As the LocalClicks Pro, LLC has a lot of alternatives for the suppliers that’s why at least in the beginning the bargaining power of supplier will be low.

The threat of Substitute products

The threat of dummy services and products is high because in marketing there are a lot of business that are providing services of online marketing. Same type of product and services is provided by competitors such as Reach Local, DexMedia, and Scorpion. It means if customer did not get customer satisfaction from Local Clicks Pro, LLC , can shift to other companies.

Rivalry between competitors

The rivalry between the competitors is moderate to high. There are many customers who are loyal customers of big organizations such as ReachLocal, DexMedia, Scorpion which intensify the rivalry. The settled businesses brings high-quality products due to which the customers have to become loyal. That much higher quality will not be provided by provider of small online marketing service.

Competition Analysis

Many companies are bringing the same working and services in the business of the online marketing services that’s why the competition is much higher. LocalClicks Pro, LLC have great competition with their competitors. There are 50, 000 business of online marketing consisting in the United States, $400 billion per annum is earning revenue of it. Online service is provided by the most important companies are included such as ReachLocal, DexMedia, Scorpion. The industry of online marketing is highly splinted in the market and 50 largest companies of the market has holded the 20% of the market.

Marketing & promotional strategies

Email marketing strategies

They can be attracted toward the products that’s why The LocalClicks Pro, LLC will send promotional emails to the customers along with discount vouchers. When sending the emails to the customers the company will also deal with the ethical aspects as well.

Social media marketing strategies

The LocalClicks Pro, LLC will not only perform the advertisement of their website will remain highly effective on the social media where but also take feedbacks from different quality of the services and customers regarding the services. Through evaluation, the business can improve itself and can meet the needs of the customers more efficiently.

Financial Plan

Sales Forecast

Projected Income Statement

The table above is presenting the projected LocalClicks Pro, LLC income statement. In first year it is projected that the LocalClicks Pro, LLC will produce about $312000 sales (Atrill, 2014). It is anticipated that in the forthcoming years sales amount will develop with 10% rate. With the coming years the sales will grow that turn into the core reason for the profit increase  (Fridson & Alvarez, 2011).

Projected Balance Sheet

 In the table above the expected balance sheet of the LocalClicks Pro, LLC can be appreciated. With every upcoming years the liabilities and assets of the business are growing that demonstrations development in of the activities business (VanNatta, 2017). The growth in fixed and current asset is a symbol that the activities of business have augmented because of that the LocalClicks Pro, LLC business has extended its assets. It is expected that the liabilities and assets of the business will raised with 12% rate in the coming five years. The debt amount of the LocalClicks Pro, LLC is also rising that should be consider by the organization (Erickson, 2014).

Project Cash Flows

The LocalClicks Pro, LLC expected cash flow statement is presenting that business is producing important quantity of cash inflow (Fridson & Alvarez, 2011). In the coming years the LocalClicks Pro, LLC payments will experience development with the 8% rate. Though the receipts of the cash business will produce with 10% rate  (Erickson, 2014).

Operational plan

Services & Management

It is compulsory for the LocalClicks Pro, LLC to target on its services so that the customers can get quality services. In business services matter a lot in restaurant that’s why customers will get their order on time because business will specially targeted on the customer services. So the management can manage the data on the daily basis of management. In a business customer can place his order through website developed by the business.

HR Activities

In the success of the business the HR activities have played symbolic role. The motivation of the employees increases through the policies created by the HR departments. The employees of the organization are the individuals who are responsible for the success of the business and run the operations. That’s why the HR department will signed all the big issues of the employees so that their performance won’t effected.

Operational activities

Middle and upper management are going to manage the operational activities. So that all employees activities should manage should be manage in a smart way after the immigration. The business will maintains the inventory of required stock so that customers should not have to pass through a problem. The business while immigrating should make sure all about costs and the resources of the business used by the employees with accurately.

References of LocalClicks Pro, LLC Business Plan

Atrill, P. (2014). Financial Management for Decision Makers (7 ed.). Pearson Higher Ed.

Erickson, K. (2014). Financial Risk Management: A Simple Introduction. K.H. Erickson.

Fridson, M. S., & Alvarez, F. (2011). Financial Statement Analysis: A Practitioner's Guide. John Wiley & Sons.

Jurevicius, O. (2013, May 27). Porter's Five Forces. Retrieved from https://www.strategicmanagementinsight.com/tools/porters-five-forces.html

McDonough, M. (2017, August 3). Components of a PESTLE Analysis. Retrieved from http://www.brighthubpm.com/project-planning/51754-components-of-a-pestle-analysis/

Melville, A. (2017). International Financial Reporting: A Practical Guide (6 ed.). Pearson Higher Ed.

VanNatta, E. (2017, September 26). Functional vs. Divisional Organizational Structure. Retrieved from https://bizfluent.com/info-7830271-functional-vs-divisional-organizational-structure.html

Watrous, M. (2016, March 14). Four trends driving growth in organic. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Business_News/2016/03/Four_trends_driving_growth_in.aspx?ID=%7BA97BA0C1-E1AA-408E-AF06-297C080DC834%7D&cck=1