Introduction of E-commerce

            In this slide, the introduction is presented for the business of an e-commerce website. E-commerce websites are now facilitating product based multi-vendor Marketplace. Multi-vendor marketplace refers to converting shops into a fully functioning marketplace as seller operate and organize their own product pages at the e-commerce website. While traditional selling refers to the manipulative process. Traditional Market includes physical markets, shops, and supermarkets. Somehow, E-commerce is basically selling through the internet and websites. In traditional selling Multi-channels of distribution e.g, retailers & wholesalers are quite common. For instance, product page at Shopify and Amazon. 

UAE and Gulf Cooperation Council (GCC) of E-commerce

            In this slide comparative analysis are taken for two markets known as UAE and GCC. UAE market research indicates that 91% of internet user visited e-commerce websites while only 63% purchased products online.  Somehow, GCC market research by BMI research presents that the e-commerce market worth $26.9 billion in 2018. According to estimation company will generate 48.8 billion from e-commerce in 2020. In short, Market worth will double in 2 years.  

HypermarketUAE.com

            The slide will provide information about the company and its financial performance in the next 5 year. HypermatketUAE.com added value in e-commerce market of UAE countries. Competitor companies e.g. Souq.com, noon, crazydeals.com, Amazon, Alibaba Increase in overall revenue and profit yield is the result of successful operations. The five-year project represents that company will earn revenue through commission on sales as revenue generated in year 1 is AED 12,153,912, while in year 5 recorded revenue is AED 35802812. Calculations present that internal rate of return 70.31% for this company.

E-commerce Success Stories of Competitor 

            In this slide, I throw light on the success stories or history of successful e-commerce companies. Alibaba a Chinese e-commerce company started with the collaboration of 17 people now earning more than 230 billion Chinese yuan on an annual basis. While in 1994 Jeff Bezos started e-commerce from his garage. After continuous efforts and struggle, he turned this small company into a big corporation known as Amazon. In 2005, Smith Toukan and Ronaldo Mouchawar started souq.com as an auction site. Now the company is one of the most famous e-commerce websites of Saudi Arabia earning more than 500 million dollars annually.

Modern Technologies of E-commerce

            Currently, in this digital world, modern technologies are facilitating E-commerce. Automated emails are working as a source of marketing that contacts directly to the customers to provide information about their required products and packages. In this process, customer databases are recording and maintaining customer’s interest thus through these databases companies are capable to collect information about the frequency of order regarding different products. In fact, emails grab attraction and increase subscribers. The al-based product provides suggestions for customers and facilitates proper branding and product display thus Al support marketing and advertisement.

Targeted Audience of E-commerce

            Target audience refers to the selected segment for product sales. The potential audience is selected through Demographic and Geographic segmentation. A selected geographical segment is GCC countries including Saudi Arabia, United Arab Emirates, and Oman. While selected demographical segment includes both Gender _ male and Female of all age groups.  The age range of Potential audience is 25-54 years. While people over the age of 65 has the least interest. Also, offer products for the age group 0-14 years old.  

Conclusion on E-commerce

            HypermarketsUAE.com is working in the e-commerce sector of the UAE market.  The company has products and services for all age people living in Saudi Arabia, Oman, and United Arab Emirates.  Currently established companies in the e-commerce sector are major competitor companies e.g. Amazon, Alibaba, Souq.com e-commerce companies. Al technology will facilitate marketing and advertisement through grabbing attraction of the customer by getting information about the last purchase or frequency of orders from the customer database maintained by the company. Furthermore, the company will make contracts with multi-vendors to promote business operations.