Essay on Barilla Advertisement Analysis

            From the analysis of Barilla advertisement, it can be seen that the ad is aimed to evoke emotions in the audience and create an internal connection with the brand. The advertisement is about a casual Italian dish, Capellini or Angel Hair. Obviously, the ad is for products of Barilla, Marinara Sauce and Angel Hair. The ingredients of Angel Hair include Barilla sauce and Barilla angel hair. It means that for eating the delicious dish presented in the ad, the viewer first has to purchase both of the listed Barilla products.

            The ad featured by Barilla is very effective in influencing viewers because it is connecting with viewers at an emotional level rather than just advertising the products.

            The coloring scheme of this advertisement is what plays an important role in influencing the viewer because it is very different from the normal advertisements that have vibrant colors and look lively. The overall color is off-white with blue color being prominent at the bottom. However, this ad is exhibiting a relaxed feeling that makes the viewer perceive the ad with a smile. This fact is supported by the characters featured in the ad. The first character that attains the attention of a viewer is a little girl that is sitting on the lap of her father and her hand is gripping the fork. The other character is her father and he has the bowl while he is telling his daughter to open her mouth. This scene strikes a warm note in the hearts of viewers and makes them smile. The audience of this advertisement is mothers, especially working women. Mothers can be at rest when they are leaving because they know that fathers can also handle kids by making a dish like Angel Hair. The setting around the characters is also a cozier one and it tells that both of them are simply sitting in the house and enjoying the dish.

They are sitting on the couch where the father is supporting his little girl by making her sit on his lap. This scene is sufficiently enough for influencing the viewers at an emotional level. To mothers, no scene is more heartwarming that seeing their husbands handling the kids very well and caring for them. This scene is just portraying that by listing a dish that fathers can easily make. In addition, at the top left corner, the description of the dish is given along with the requirements. Again, the coloring scheme of the style is a simple one and what make it even more interesting to read are the requirements. How the dish has been described urges the viewer to take a lot of interest and keep reading on. With the dim color of background, the red color is being more prominent and it directs the attention of viewers towards the ingredients. At the bottom, both of the products of Barilla have been presented. This presentation causes viewers to have a clear intention and that is purchase these products.

Conclusion on Barilla Advertisement

            It can be said that idea of Barilla advertisement is a wonderful one, marked with so much simplicity and elegance. We have seen ads, which are too colorful and have too many things to focus, but this is not the case with Barilla advertisement. This ad is as simple as it could be, but it has such a strong emotional appeal. It is showing the love of a father and daughter, and catching the eye of mothers. Moreover, in a single ad, they have beautifully marketed their two products, rather going with the one product. So, ad is simple, yet has a powerful appeal for the audience.