Evaluate the effectiveness of the bill gates use of social media to promote his idea and what advice would the student give to bill gates on how to better motivate followers or use the capabilities of the medium to influence people toward a common goal and which leadership approach best fit the situation to analyze the leader’s use of social media?

        William bill gate is the founder of Microsoft and consider the richest person on the earth. Its inventions change the concept of technology and provide more accessible the information related working criteria for all the people.

            Today people are almost depending on the social media and they get all the information and knowledge through different media channels. Bill gates also use social media and start deliver its idea to all their followers. Face book, twitter or many others give all updated information about all elements and bill gates want to promote its usage by sharing its ideas through social media. For making the strong social media content here we are going to discuss some tips related to this issue:

            With social media matrices with a big brand mindset, beef up your content strategy, and goals align the content development, on daily updates concentration going to increase with the help of multiple site, timing and frequency. Five different methods that use the data of social media for the benefit i.e.  Execute competitive research, provide internal operational matrices, measure the interests of users, implement the methods of real time market and determine content and relevant issues. Real interaction engagement, keep updated with all new change of the face book. Furthermore the interest of users also very much important. (neslon)

            Gates has set against the visionary image after the development of Microsoft that show slow reaction against internet impact. Gates want to address the digital convergence topic to emphasis the use of technology. The vision of gates is very much different with the world’s vision where the digital convergence considers a tangible phenomenon through connectivity of smart phones at any time at any place. According to the wallet of gates, its prediction show that when the technologies going to emerge the many things going to miss during tech visionary celebrations. Demonstrated in his social media behavior, bill gates social marketing strategy is almost going to attract the users or followers and promote innovations and causes about them he is passionate leveraging the popularity of his social profile. Gates notes are the centerpiece of gates social marketing strategy. Microsoft give light on four key areas of interest on his blog sites are books he is reading, improving education, saving lives and energy innovation. To obtain the effective social marketing strategy, cynics always say that the blog of celebrities are related to slick PR tactics and less being social. If we talk about bill gates, then we can say that he is well informed philanthropist, educated and extremely well connected.  And because of these attributes, social media behavior is entertaining and educational in this result. It can try to make the world more better place because it completely focuses on the information with spotlight. The content on gates note is completely strategy of social marketing with innovation and new techniques. For emerging innovations and increase awareness related to these innovations related to strategy that prepares to aggregate the information. By using its personal perspectives, gates make the stories more attractive and more appealing for all its followers who are loyal and interested. According to the point of view of gates, the twitter is good as well as bad for the users. Good in this sense that for global conversation twitter is very good because it present the participation and voice of every person. It is also superficial but it provides a platform where general person can stand with the celebrities on many discussions. And the bill gates official twitter feed show that millions of followers get the information by sharing gates and present the impact of different issues. The best practice of social marketing strategy is twitter verse given by bill gates. With interesting tidbits, the interesting conversation going to start among million of people. The audience of bill gates twitter is satisfied with the considerable activity by following on twitter. Gates is also very much popular on face book and having millions of friends. These kinds of activities how that bill gates is very much social and use different social media platforms to get connected with people. (neslon)

            Leaders have to make strong vision because its vision develops the strong aspiration related to things. Suitable changes are very much important to motivate the leaders and they adopt new and innovative methods and strategies to make their vision clear and achieve their targets or goals. Bill gates is getting the direction of his company at huge level. He start the software company at that tie when the personal computer are very less in number and this radical change help to get more information and knowledge related to all over the world. With his values and beliefs, gates have strong commitment. The leadership qualities of bill gates are not to be deterred by the failure, continuous learning , passion, clear thinking and focus. Transformational leadership style followed by the bill gates. He introduces lot of changes because he works as visionary leader. He transforms the industry of computer with great level. For explaining the leadership approach of gates, the trait approach is going to use. And according to this approach some people have special traits by birth and they have capability to become leader. The best traits of bill gates are sociable, high integrity, determination, competiveness, skillfulness and intelligence. The transformational, delegation, autocratic and task oriented leadership style follow by bill gates. He can control the elements naturally and have different way to handle all the management issues. He understand the importance of delegation and prepare a capable managers team and done his work with his effective team. (myassignmenthelp.com)

            Leader must use autocratic style of leadership that explores its capabilities and also others. He has to focus on its vision and try to obtain excellent results against their efforts. People are very much concern about their celebrities and they are willingly follow them on different social media platform. Social media is very much important platform to get more information and get connected with millions of people at the same place. Bill gates is very famous and people want to know about his ideas and interest and consider that what sort of information he share on its social media platform. People are very much interest to get knowledge about the life style and their working style and want to know who they are performs successful in their life. Face book, twitter and many others are consider helping tools and now people are almost connected with each other at every time. so social media present the life of every person in front of everyone and they get all type of information when they start searching the information and enhance their knowledge and get connected with the news of world every time to get more awareness and knowledge. (Pandey)

Reference Effects and usage of social media for the leadership

james, jennifer. 8 Tips for Effectively Using Social Media for Social Change. n.d. 20 march 2013. <https://www.impatientoptimists.org/Posts/2013/03/8-Simple-Strategies-to-Effectively-Use-Social-Media-for-Social-Change#.XJoK8vczZ9M>.

myassignmenthelp.com. Bill Gates Leadership. 2018. <https://myassignmenthelp.com/free-samples/bill-gates-leadership>.

neslon, taylor. How ‘Social’ is Bill Gates. n.d. 12 december 2014. <https://www.business2community.com/leadership/social-bill-gates-01101140>.

Pandey, Bhaskar. Leadership Style of Bill Gates. 2019. <https://www.scribd.com/doc/134042780/Leadership-Style-of-Bill-Gates>.

ThriveHive. Comparing Social Media Platforms for Marketing. n.d. 28 march 2017. <https://thrivehive.com/comparing-social-media-platforms-for-marketing/>.