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Table of Content
Introduction of Review of
Uber’s Current Digital Media Strategy and Practice
Nowadays it is common that business of all
ranges. Managing and developing a beneficial
online company and reputation may be competitive. Marketing of Uber supply
overall services online marketing for customer requirement to develop the online
business, also customer looking for improvement, maintain and increasing their
communication of online. From the design of web and online contented operations
SEO, Uber has a specialized skill of gain
and improve experience for the business (Management Association & Information Resources,
2018). Uber is increasing speedily and pressurized players development by representing
new business models that built minimum cost, new achievements of the framework
and new level (Laurell and Sandstrom, 2016). The paper targeted to analysis the
Uber practice and strategy of media.
Uber has to pass through difficulties all over the
world companies as east south Asian’s grab and India Ola. Minimum one’s time in
a month, 8 percent of adults use Uber in the
US. This age group built up nearly
two-thirds of Uber’s US based on user, with only a between the 55-64 group in
the minority. The user of Uber are
greatest in urban – outside the urban lives outside urban is 6% or area of
suburban. Hence less imagine is that one by forth part of users come from the
top of the income, it is clear that its request goes over the simple saving of financial
Digital Media Strategy and Practice
The creative team and strategic of Uber work
with the customer to development and maintenances of websites, efficiency
to improve search engine, advertising and develop
for social media, online and blogs magazines, electronic newsletters
publishing, running website events and contact with clients with the help of email marketing.
Uber suggested an overall service because they have all full skill professional at one place. From
planning and strategy of graphic design, content writing and development of
web, the team of Uber can protect all type of condition marketing of online. Uber
has been great knowledge about the service commonly not in knowledge, and it is
required the service was generally unknown and that it needed some variety
of encouragement to get a start by people.
Here they introduce their first promotion
proposing new passengers twenty dollars
off their drive. They as well as ran a suggesting program, where a passenger
receives twenty dollars when suggesting
Uber to new passengers. This is how the
product is represented and properly targeted
can beneficial for the company to build efficient
campaigns of marketing that can help the company
to develop effective marketing campaigns that their market should remain engaged
Effective
Marketing is an additional part of Uber’s
digital strategy. For a company that is great for the driver, all over the world, it is only right to encourage with the
help of key opinion’s help of a leader.
Few years before, about a year ago, to reach the millions of drivers Uber has
made double down in effective marketing. They cooperate with 13 consultants, all of which were millenarian age
of working. They started a campaign with a developing target of Uber as a good
service of transportation several scopes
Email Marketing of Review of Uber’s Current Digital Media
Strategy and Practice
Email marketing is the main process of communication for Uber. Email marketing is excellently used by Uber. Uber has facilitated their customer with two efforts to notify the customers. Bring a multiple proposal. Email is the other one that offers data concerning all and any oppositions of services. There is one simple that prompt the advantages and bring a great proposal.
Social Media Optimization of
Review of Uber’s Current Digital Media Strategy and Practice
Now a day’s social media have become the backbone for the businessman. It depends on the customer and marketing concern; social media have become very beneficial for
multiple brands, which have increased
their shares in the market, by increasing
their followers and fans numbers and hit a strong way connected with them. For most of the people it a source of the main part of their business planning. A company
needs to search out a large number of the
client at a single platform, they just
try social media. That’s why big brand has made a change of smart social media
strategies in their business development. With the help of their social media
accounts they make their strong communications and reach to their targets. Customer
involvement have become much important for an efficient business and few of
tools are efficient in involving clients as the social media
By using
several types of social media platforms, Uber has a significant impact in this field. We already know this how good it is expanding
the networking results to maximum satisfaction
and profits for both clients and suppliers. If these stunts of networking
authorized profit in the actual scenario
for any brand or company, then it’s Uber.
To make the
network it uses the app. Uber has been able to reach best to equal. It is
active on Instagram, Facebook, and Twitter. On facebook
3 million peoples liked and on Instagram around 143,000 followers, On LinkedIn
348,000 and on twitter 438,000likes of Uber. Now it’s much easier done by Uber that
millions of users to sign up just with a one tap and request a ride through
messenger. Uber also provide the
facility of notifying the latest services and offers with the help of these
networking website.
Facebook
of Review of Uber’s Current Digital Media Strategy and Practice
Facebook is the
first stop of Uber, having more than eight million followers. Facebook account
of Uber is more of an advertising account to notify the client about recent promotion and deals. Quiet, it provides a strong connection and points
out brand satisfaction. For the big brands,
facebook is the biggest platform. The other important thing done by Uber via facebook account is to point out the complaints
of the customer. With the help of facebook account, Uber provides, the discounts,
ride management to a huge number of
followers.
Twitter
of Review of Uber’s Current Digital Media Strategy and Practice
In the formula of its connection with a customer at Facebook Uber has not stopped. With
Twitter, its connection with the customer has grown deeper. On twitter, the followers of Uber have 698K
followers. About Twitter, there are
really a few great things
New deals are
informed through the pictures and videos also the discount of Uber show in the
social media. Even From the account to watch the
right videos are easier. Twitter is an excellent platform for marketers who are
making an effort to increase the impact
of brands. More than 14K Uber has made tweets. The networking effect is work on
the uber’s favor, tweeting and getting retweeted
Instagram
of Review of Uber’s Current Digital Media Strategy and Practice
For the marketers, the Instagram account is also a must
to expand their reach. On Instagram,
433K followers have Uber’s beautiful
showcase. Sometimes in pictures stories are better told. According to the
21st century, Uber is one of
the greatest stories on Instagram. By showcasing themselves beautifully because
of Instagram thousands of brands expand their influence as well as also get
closer to the customers
YouTube
of Review of Uber’s Current Digital Media Strategy and Practice
When it comes
to marketing as well as the connection of the customer with company
is deepening. YouTube has its own benefits as it is the biggest video
sharing website. There is also an appreciable number of followers of Uber on
YouTube. On YouTube the brand have more than 88,500 followers, as 2017 begins.
Till date it has posted 989 videos and more than 40 million views have
gathered. The significant part of its strategy on social media is YouTube and
it helped in its market brands along with the customer better attraction. It
posts new videos time to time that serve for both purpose of customer
commitment as well as advertising.
The other
channels like Pinterest, Uber has also
utilized to broaden its base of followers, apart from these channels. From the
main field on away much of the fight is going and has seen in the 21st century. Marketer’s Social media is an effective
platform for every brand from where the brand marketing, as well as branding
related problems, are solved. It can also be said
as the Uber known how to use the networking power offline as well as
online. To maximize its influence on
both points, it is using these sites. Through social media, the deals and discounts are viewed by millions at once.
Integrated
online strategy of Review of Uber’s Current Digital Media Strategy
and Practice
An integrated strategy is one of the most
effective approaches to online marketing knows Uber Marketing. All
marketing channels are using for communicating the particular message of the
specific brand. Online marketing is the hub of the company’s efforts. Uber Marketing leverages including webinars,
email marketing, SEO as well as social media are a variety of tactics to the company’s website for the direct traffic.
Word-of-Mouth
Marketing of Review of Uber’s Current Digital Media Strategy and
Practice
As the marketing of organization are digital in Grain
single, that provides facilities or
services to the 500 companies of Fortune or small organizations, as it creates
the organization's list that has some faith in the marketing campaigns for
the best digital. On the fourth Uber came, mainly for the experts in the
marketing of word of mouth.
Around the 84% of the clients makes the necessary
decisions of purchasing that is based on
the acquaintances or friends’ recommendations, as it is very powerful for the
campaigns of Uber, as it is said by the
co-founder of single grains, Eric Siu. “As there are
incentives for the riders as they react as an
advocate of the business via giving the codes of referrals towards the
friends for the interchange of rides free.” “Uber spread like wildfire, among the
facilities that save the time of people through making their powerful referral
system, cost-effective or transportation easier
Marketing by Word of mouth could benefit the businesses incredible which are to promote to expand clientele or reputation. While the Uber
uses the tech community of San Francisco to share about the services or drivers
networks, with the constitute quality of services the firm can be spread by the praise of family or friends
As the services of Uber is for everybody, use it most by
the specifically millennials, the young generation. As the Uber know that
millennials are the biggest social media demographic, as its marketing strategy
is highly creative. In the instance, as National Cat Day used by Uber by its
social following it gains some leverages. With the local animal shelters or
Partnering with Cheeseburger, it launches the campaign that is based on social
by which client can be request a kitten for petting 15 minutes. As for the fee
of 15 minutes of $30, the drivers pick the kitten by the local animal shelter
or delivered them to the payees or owner.
As it also compensates the drivers for her his period, as
the money donated towards the shelters due to this it is very successful
campaigns. As it also rises for the
shelters of animals $17,000 by the spreading the phrase “Uber is a caring
corporation, fun or innovative as it values supports. As it is the campaign
that is buzzworthy or the whole setup is by the Uber for the more clients or
followers. But the types of marketing, as that is not astonishing which the
Uber done well in the shorter period. The business due to the strong
understanding with the clients that are target, can deliver similarly powerful
results or with a focus on quality services.
Social Media
Audit of Review of Uber’s Current Digital Media Strategy and
Practice
|
Hyperlink |
Number of followers |
Weekly activity |
Rate of engagement |
|
|
Facebook |
15, 137, 792 |
5 posts on weekly basis |
22 % users are engaged |
|
|
Twitter |
833, 000 |
13 posts on weekly basis |
16 % users are engaged |
|
|
LinkedIn |
668, 778 |
2 posts on weekly basis |
3 % users are engaged |
|
|
Instagram |
604, 000 |
2 posts on weekly basis |
20 % users are engaged |
|
Type of Social Network |
Volume (specified
visits) |
% of the overall
traffic |
Conversion Rate |
|
Facebook |
8, 500 |
40 percent |
4.10 percent |
|
Twitter |
3, 525 |
9 percent |
2 percent |
|
LinkedIn |
985 |
7.60 percent |
1. 20 percent |
|
Instagram |
2, 400 |
8. 50 Percent |
0.94 percent |
|
Name of the competitor |
Social media
profile |
Weakness |
Strength |
|
Curb |
The
uber services are provided for all the
users, and there is no weakness for the
services in the cities and even in other regions. Some factors are considered
for the development of base services by uber. |
There is a number
of popular alternatives for the Uber users that depend on the promotions and cheaper fares for the enhancement of
services in the traffic. |
|
|
Lyft |
|
Distribution
based on age |
Distribution by
gender |
Social network
(Primary) |
Social Network
(Secondary) |
Primary need |
Secondary need |
|
16 – 24 (37 %) |
48 % of users
were female 52 % of users
were males |
58% Facebook 6%
LinkedIn 21% Instagram 21% Twitter |
30 % Facebook 5
% LinkedIn 45% Instagram 20% Twitter |
Smartphone facility is also provided to
the driver to reach the destination through the most convenient way, and the facility enhances the satisfactory
level of users. |
All the process depends on the
type of company and the services. Uber provides safe and secure services for customers. |
|
(25-34) (28 %) |
|||||
|
35-44 (17 %) |
|||||
|
45 – 54 (12 %) |
|||||
|
55 – 64 (6 %) |
Conclusion on Review
of Uber’s Current Digital Media Strategy and Practice
In this outer layer, due to its strategies, Uber’s digital marketing is just about digital marketing similar to its generations.
As it is different as they are aware of
the impact of how to make, as it collects
them away from each other the time out. As its main channel is Instagram,
YouTube or Facebook in social media, as it provides
them to reach their enough clients. As the social sites are the main channel that helps the Uber to gain maximum turn over
or fans or turn them in a hurry for the
clients paying.
As the total discounts, giveaways or offers that push by
the campaigns of social sites as the
social sites are the mainly important
means of communication for the Uber towards the market out to the other cities
where it is still to move. As due to the likes on Facebook around the 21M, as
it appears to suck as not everyone is
going towards the Uber top. During the years, the organization launches the
dissimilar strategies of digital marketing that targets the numbers of clients.
Due to the best real strategies all
through the wonderful video sharing promotions by the channels of YouTube
towards the pages of Facebook. Single specialized services are offered by many agencies, due to its multi-skilled team of marketing collaborates,
so that it makes combined promotions.
Uber controls the offline or online networks
so that they can extent their company
towards the audience widely. Due to the approach holistic, it helps the nurture
or capture campaign that is going to lead at each part of the cycle for sales.
References
Johansson, A. (2018). Three digital marketing
lessons to learn from Uber. Retrieved from
https://www.geektime.com/2017/03/25/3-digital-marketing-lessons-to-learn-from-uber/
Laurell, C., & Sandstrom, C. (2016). ANALYSING
UBER IN SOCIAL MEDIA —DISRUPTIVE TECHNOLOGY OR INSTITUTIONAL DISRUPTION? International
Journal of Innovation Management, Vol. 20, No. 5, 1-19.
Management Association & Information Resources.
(2018). Digital Marketing and Consumer Engagement: Concepts, Methodologies,
Tools, and Applications: Concepts, Methodologies, Tools, and Applications.
IGI Global.
McGrath, F. (2017, August 16). The Demographics of
Uber’s US Users. Retrieved from
https://blog.globalwebindex.com/chart-of-the-day/uber-demographics/
Ong, I. (2018, September 21). UBER Rebrand and
Digital Marketing Strategy | 2019. Retrieved from
https://alphaconcepts.co/blog/uber-rebrand-and-digital-marketing-strategy/
Uber Marketing. (2018). Online Marketing.
Retrieved from http://www.ubermarketing.com.au/services/marketing-services/online-marketing/
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