Ans. the uber is an international company that provide conveyance facilities
to millions of people to reach at their required destinations. There are main problems
related to fraud that affect the reputation of the uber company and also affect
the data or information of company that belongs to customers who use their
services. For saving the services, uber appoint a dedicated team for anti -fraud
analysts, UK experts and data scientist that together done work on these
issues. The company tries to build strong internal services that responded to
any change and detect them at every step of using the uber. Company‘s services
consider all those behaviors and actions that are not suitable legally. Many
different fraud fighting techniques are going to use for safety purpose. There
are few type of frauds that the Uber is going to handle in a most effective
manner and these are compromised accounts, incentive abuse and payment fraud.
This is important to detect such frauds because it may lead to the company at
the level where its credibility is going lost and its customers also break
their trust on this service. (Chen)
Uber
works as sharing economy. Many people can book the same car for rental purposes
at different times. In past, limited information about customers and toxic
culture created several problems. As a result of this, Uber faced increase in
number of lawsuits, dirty, and sexual harassment. Uber business model was
enable to address the crime chances and risk associated with their services. Somehow,
now Uber is capable to overcome on these problems through making changes in
their business model and services styles.
1.
Does it contribute to sustainable
development how?
Ans. the revaluation of new cars for provides transportation service is now
the major requirement of every country. This new type of revolution related to offering
car service also includes many challenges and opportunities. With the passage of time, more people start
using this technology and now it is going to be a major part of the
transportation fabric in the cities. Now it’s our responsibility to support and
step up in those cities that help in transportation problems. At our position,
we can reflect the meaningful and positive impact on the mind of customers
related to their responsibility. We also use the Shared Mobility Principles for
Livable cities for maintaining sustainable transportation of the cities that
directly move to sustainable development. We also apply a congestion policy for
the trainers. There are also many smart transportation policies that can handle
the problems with in specified time period. So it also contribute in the
development of the country and also sustainable development occur of the company
because when they are going to use effective and problem solving techniques
then the problem going to resolve at small level instead of moving to upper
level. The sustainable development of the company is depending on the quality
of services that provided to its customers. (Dar18)
Moreover,
Uber is mainly focused on geographical expansion and wealth maximization rather
than increasing profit margin. Long term vision and value oriented customer
services are the key factors that contributes in the sustainability
development. Considering this we can say that Uber business model and
strategies are supportive for sustainability development as Uber pays emphasis
on the wealth maximization of key stakeholder, environmental impacts,
positioning, and positive image building in competitive market.
2.
What system modeling or quantitative techniques
were employed or could be employed in analyzing the performance of the solution
of techniques?
Ans. Analyzing the performance of employees is very important as employees
if not looked properly and do not take care of their activities on a regular
basis becomes lazy and it affects their performance badly. It causes a bad effects
on company reputation as well. Uber being an international company having a direct
concern with clients, he takes extra care of employee performance evaluation
timely by receiving appropriate feedback from the clients using cab service. On
collision examining the research of the effects of car sharing on organization,
the dataset available publically is analyzed through regression analysis. Uber
systems analyse the ratio of people using Cab services and record the location
as well in terms of calculating charges of the rides. This gives them idea of
how employees giving the services to clients that while riding do client facing
any issues or not. As many of the events happen when uber gives facilities to
customers by giving them discounts and free rides. At that time when there is the
pressure of customer rides drivers are highly observed and it was taken care
very keenly that customer will become highly satisfied and do not face any
issue while having a ride with Uber. There are many other techniques have been
observed and adopted by Uber in terms of analyzing employee performance and as
well as in analyzing about the solution of any situation happened in past. Therefore,
a complete evaluation has been done in order to have the best results about solutions
of techniques used by Uber in its management. (Matt)
3.
Provide quantitative estimates of the
benefits toward one or more of the U.N. sustainable development goal.
Sustainability is the most important thing to be
considered keenly by every organization doing any kind of business in the
world. Lack of sustainability will cause harmful effects on the health conditions
of people. Health is the topmost priority of people and they do not put any
compromise on it. The sustainability development process is the most important
thing needs to be designed properly by the people that are concerned with the
sustainability issue in the place they are living in. U.N sustainable
development goals are many like they are constructing sustainable roads that
provides a smooth ride to people. Sustainable gadgets and cars are being
designed by experts in terms of providing smooth traveling to people with
comfort and ease. They are making sustainable products and services so that
people remain healthy. Uber is utilizing these developments very well as he is
using smoke free cars that keep people health safe. Providing quick services
that save people time as well (Uber.com). Uber has a lot of
benefit with this that people are relying more on its cab services and as well
as they are providing small and affordable budgeted rides to people so that
people will have more ease in traveling and as well as it does not cost high on
their pockets. The mobility of uber on Sustainability is high as they are
keeping this factor very well in consideration of them keenly hence it affects
their sale progress to a high lead as well. Uber sustainability rules and policies
are very much advanced and as well as they are very much easier for people for
adaptation and keeping in view to follow properly (Khosrowshahi).
4.
What do you think about the future for
this?
Uber has a vast people as [people are using its services
very much. Its services are very much liked by people and as well as people
have an affordable ride when needed. But many of the critiques that Uber has to
face should not be avoided and hence they do not be neglected. The most
important issue is the fraud that should be taken care very keenly and as well
as it should be controlled by effective means to analyze that who is guilty. The
fraud issue must be taken care keenly so that it would not harm the reputation
of the company anymore. The other issue sometimes happens with the reaching of the
ride to the customer at peak hours. There are a lot of people using Uber cab
service so there may be a possibility of having the load on rides. A number of
people driving cars but still there take time to deliver a passenger at its destination.
Number of cars is being increased so that every people have to wait less and
can get as much quick ride as he or she wants from Uber can have easily.
References of What is the problem or
modeling techniques being addresses why is it important
n.d.
Chen, Ting. Advanced
Technologies for Detecting and Preventing Fraud at Uber. 2019. <https://eng.uber.com/advanced-technologies-detecting-preventing-fraud-uber/>.
Khosrowshahi, Dara. The
Campaign for Sustainable Mobility. 25 September 2018.
<https://www.uber.com/newsroom/campaign-sustainable-mobility/>.
Matt. A
Quantitative Analysis of Uber and Collisions in New York City. 22 May 2016.
<https://medium.com/@sabrmattrics/a-quantitative-analysis-of-uber-and-collisions-in-new-york-city-de705bfae26>.
Uber.com. Sustainability.
2019. <https://www.uber.com/en-PK/community/supporting-cities/sustainability/>.