Introduction of Game Café: Malaysia

            This project is based on the entrepreneurial venture. Following this, a Game Café is intended to be opened in Malaysia. In this regard, Kuala Lumpur is selected as the targeted destination for this project. In order to effectively, achieve the project objectives entrepreneurial process and industrial analysis will be used.

Entrepreneurial Process of Game Café: Malaysia

Discover of Game Café: Malaysia

        First of all it is important to identify and discover the available market opportunities. In this regard, customer need and demand are identified. Following this, Kuala Lumpur is the capital city it lost of foreigners visit Kuala Lumpur. Therefore, the demand of game café will be high.

Development of business plan of Game Café: Malaysia

        Malaysia is considered as a collectivistic country. Therefore, business plan is aimed to attract people of all ages. The elderly people will be attracted though wide range of café menu whereas the children and youth will be attracted through innovative and advanced gaming zone.

Resourcing of Game Café: Malaysia

        This business is based on the partnership. All the partners will contribute equal among of finance for this project. The estimated budget for starting a Game café in Malaysia is RM 150,000. Initially, only 10 staff members will be hired. Mostly, fresh graduates will be the hired for this venture.

Management and control of Game Café: Malaysia

        All the partners will be the members of decision making boards. Each partner will look after one department like HR, Marketing, Operations and Finance. Following this, the board will take collective decisions in order to effectively utilize the available resources and achieve business objectives efficiently.

Harvesting of Game Café: Malaysia

        The final step in the entrepreneurial process is to harvesting. At this stage the Game café will be operating and achieving its targets. At this stage the future direction, plan and strategies are developed to achieve future goals based on growth and progress of the business.

Industry Analysis of Game Café: Malaysia

        The industrial analysis is integral in order to assess the market conditions in the targeted market. Effective industrial analysis enables the entrepreneurs to respond to the market opportunities and avoid the possible threats to ensure sustainable growth (Leyden).

PEST Analysis of Game Café: Malaysia

        In this project PEST analysis is used to assess the industrial analysis of Kuala Lumpur with respect to the Game café.

Political of Game Café: Malaysia

        The political condition of Malaysia is very stable. The government is also encouraging the young entrepreneurs. Following this the political conditions of Malaysia is quite favourable for the game café business (Kim-Keung).

Economic of Game Café: Malaysia

        The economic condition of Malaysia is also very stable. The Malay economy is considered as the 4^th largest economy in the Southeast Asia region whereas it is the 35^th largest economy in the world. Moreover, Malaysia is the richest Southeast Asian economy with respect to per capita GDP (Elisha).

Social of Game Café: Malaysia

        The coffee culture in growing in Malaysia and so as the trend of café is also growing. Malay people prefer to go out and spend time in café with friends and families. Moreover, Malaysia has collectivistic culture and game café has something to offer to the people of all ages.

Technological of Game Café: Malaysia

            Moreover, the following the rapidly advancing technologies the Malaysian people are becoming more conscious about technology. The game café will enable the people to enjoy latest technology and innovative games. Therefore, the technological environment of Malaysia also goes in the favour of the game café business.

Conclusion on Game Café: Malaysia

        Game café is a king of unique business in Malaysia.  The growing trend of technological advancement has the preference of people towards technology has changes dramatically in Malaysia. This entrepreneurial venture will enable them to enjoy the food quality food along with the advanced gaming technology under one roof.

References of Game Café: Malaysia

Elisha, Benjamin. The Economy Of Malaysia. 2017. 2019. <https://www.worldatlas.com/articles/the-economy-of-malaysia.html>.

Kim-Keung. "Formulation of a systemic PEST analysis for strategic analysis." European academic research 2.5 (2014): 6478-6492.

Leyden, et al. "Toward a theory of the entrepreneurial process." Small Business Economics 44.3 (2015): 475-484.