In
business both short- and long-term goals are important.
Hello every one,
Business is going to very important part of life
of human being. All the products or services that we are going to used are
the result of doing business. Business is the basic need of the world.
Everything that is going to use in the daily routine is transformed due to
business. There are many kinds of business in the world. Some people are
doing business of cloths, some belong to cosmetics business, some produce
food items, some are manufacturing furniture, some making the playing items
and many others so in short there are thousands of businesses that can be run
smoothly in the world and every person who have some skills and abilities are
going to be the part of any business. Because no any single person can run the
business, many people required at different level to perform different tasks
in the business. So according to skills, abilities and qualification, people
are going to appointed in the business and assign their tasks according to
their capabilities. So, group of people can run business in most effective
manner and in factories or production units also lot of people work just like
offices.
Business can not only run easily. Proper planning
and management must be required to run business successfully. Planning is the
most important part of every business because for this the detail working and
complete research must be required. Furthermore, the planning is going to start
at the first step of business. Planning tells us what to do, how to do, who
will do this and in what direction and what are the things required in
accomplish our tasks. So basically, the planning is the core activity of
every business. When we are going to start the business then we have to very
first set our goals and targets or objectives. And according to this we have
to prepare all the in-depth processes or procedures of the business. And for
this proper vision and mission of the business must be determine at first
level. Planning include all those elements in the business as there are many
steps and processes are going to involve in doing to business. The most
important part of the business is to determine its goals and targets
The main reasons of behind running the business
are its goal. Goal explain that what are the long-term targets of the
organization and what it is going to obtain in the future. Because no any
business can be run without the setting of goals. Proper team of management
and all employees are going to work on achieving these goals and these goals
are the main results of the business. There are normally two type of goals
are present in the business. The short-term goals and long-term goals. Short
term goals are consisting of few years of sometime on few months and they can
be achievable for the organization is easy. The long-term goals are depending
on many years more than 3 years so they are required a large amount of time
in achieving these targets. There are many issues raises with the short- and
long-term goals but the fact is that goals are the main core of business and
without setting goals no any business can achieve the profit or do working.
Short term goals are the goals that are easily
achievable and attainable in few years or also in few months. It is mostly depending
on the product or services of the organization that what is going to produce
and when it is available for customers. These goals are the target of
organization and they will generate more and more profit by fulfill these short-term
goals. Company also determines its capabilities through these short-term
goals. But with many benefits the drawbacks also going to attach with these
goals. Company may not achieve that target in the minimum time and not attain
the short-term goals then the reputation for the business also effected in
negative direction. There are many
issues arise when the company is obtaining the short-term goals that are the
company only obtain short term goals, it can only deal with short term
projects to achieve short term goals and many others. But it’s not true
because it depends on the requirement of the client and project and that will
be complete in the few years or in few months. The long-term goals also have
their own specifications.
Long term goals are beneficial for the business
in long term. In long terms this will provide benefit to the business but
during these goals also many problems are going to face like the many
government policies also going to change, the exchange rate, the currency
rate, the economy policies, etc these all are the factors that going to
effect the results of the long term goals of the business in both directions.
But it depends on the policies and strategies used by the business that how
much procedures are going to be flexible in the long-term goals to obtain the
required result of the business.
According to business requirement and its targets
and its procedures the long and short term goals are going to determine for
the business and also explain that how much this will give benefit to the
business because these goals are simply belong to the business and without
setting the goals no any business can run, these goals also give targets to
the management of the business to work in most effective manner.
The complete staff of business including upper
and lower level employees are going to work for obtaining these goals for the
business because the purpose of doing business is depend on these goals and
also the profitability and its existence depend on these goals because if the
business can achieve its short and long term goals in effective way then it can
beat the market and can e exist in hundreds of years.
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The topic of the speech is very much important in
the context of business life.
The speaker firstly going to explain the
importance of the business in his first paragraph of speech to obtain the maximum
attention of the audience. Many tools must be used for capture the attention
of the audience so author starts his speech in the daily usage and its
importance of the life of audience. Personal story in speech make the speech
more realistic and attractive for the audience.
The speaker is going to use critical discussion
approach related to production of different elements through business. He
also discusses the involvement of different type of businesses and their
importance in the life of audience.
Speaker share its view in this regard that the
running of business is not in the hands of one person. When collection of
different people is going to be together collectively for the purpose of
developing something then the positive results must be generated at the end (Miller and
Barbour).
Speaker also elaborates the capabilities of people that they are going to
explore in the business field. In all
level of business different people are going to involve in this making the
business successful and also in help them in running the business in most
effective manner.
Now speaker is moving the attention of audience
in the core working style of the business and tell people that there is
proper role of management is the running of the business because speaker
explain that business cannot be run without proper planning and management.
Planning give the direction of the business and also determine its path of
working so every business has to follow that path and also elaborate the
importance of planning and management in the life of business as audience is
going to realize that planning and effective management is the life of
business.
Then speaker is going to start discussion about
the goals and targets of the business. Here speaker use critical approach and
apply this at business that the reason behind establishing the business must
be the first approach. Reason of establishing define as goals and targets
that are going to determine at the start of the business because all the
people involving in the business must achieve that goals and they also work
for this achievement.
Speaker explain the audience that the goals is
just like a blood for the body as it is important for every part and no one
can work without this. So, it’s the major part of every business. Planning
and proper management working must be taken for achieving the goals of the
organization (Juneja).
Further speaker explains the main topic of the
speech which is long- and short-term goals of the business. In simple words
the speaker tells audience that the business has two different type of goals
that are profitable and helpful in expanding the business. The short-term
goals and long-term goals.
The length of goals must be defining the nature
of goals and also their importance in the life of business. There are also
many problems face by the business in obtaining the goals of all level but
goals is the main part of business because the aim of business life is
completely depend on the goals of the business (Gibson).
Now speaker moves the attention of audience
towards the short- and long-term goals explanation. Every goal has its own
importance and that must be explain properly in the business of every one
going to realize that the importance and its benefits in the business (Yilmaz). The image of
business also very much depend on the achievement of goals as there are many
factors belong to this issue because everyone is trying to achieve the target
or goals and they are going to fail then this will prove that lot of lacks
and weakness must be present in the management so they never obtain their
goals and they also follow poor vision and mission of the business (Miller and
Barbour).
The complete fault is belonging to the management
and senior level of the business because with their poor planning the
business have no ability to obtain its predetermined goals.
There are many projects that are including many
years and the goals of the business also depend on these goals. In long term
goals the business have to do strong and effective planning for accomplishing
the targets because many issue may going to arise at different level that
will affect the working of the
business and also work as hurdle in the path of business (Yilmaz). Different levels
include economy, government or market levels. It’s the responsibility of the
management of the business to develop such strategies and procedures that are
overcome the give issues and they must be take special care while preparing
these policies for running the business.
Speaker explain the audience the importance of long-
and short-term goals and also explain that how much they are important for
the business and how they can be obtainable in the business.
Basically speaker wants that the audience is
going to aware with all the importance of business goals in the life of
business and also explain and understand that how much goal achievement is
going to be an important part of the business (Mindtools.com).
Speaker explain the concept of short and long
term goals in the mind of audience and also tell them the business in
incomplete without the goals because it will decide the direction of the
business and also explain its management and staff that how we have to do our
work because high quality results need high quality efforts. So for running
business in long life this is very important to obtain it’s all type of goals
according to market and business requirement because when the purpose of
doing business is going to vanished then the reason of doing business also
going to be finish and then business never run in long terms.
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