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The name of the company is “AZ
Auto Sales and Services”. The company is involved in automobile business, which
has its further two functional parts; the first basic functional part of the
company is to buy & sell new as well as used cars for all kind of customers,
and second functional part of the company is providing repairing & relevant
services for auto. The company buys used cars from individuals as well as
dealers, and these are sold to individual customers as well as dealers &
other companies. The current state of the business is that business is not
performing as per expectations and its overall performance is going down with
the passage of time, which is always a worrying sign for any business
organization. Earlier the company was making good profits, but company is
quickly losing its earned space in the business market, and if it continues
like this, the future can be more vulnerable for the company in so many ways.
Needs Assessment of the Project
Proposal for the Car Company
It is important to talk about
some of the problems faced by the company before describing the project
proposal that what is going to be done in the future.
1. Problem: So, here are few
problems currently faced by the company, which are incurring loss in so many
ways and it is become hard for the company to stay in the competition:
The first major problem of the
company is that its sales are going down particularly in this season, and this
downfall is worrisome. The fact of the matter is that it has happened time to
time, but company did recover from those bad patches, but this season the
downfall has not stopped yet, and things are not going towards improvement.
The decreasing numbers of sales
are having a significant impact on the sales as well as revenues of the
company.
The other problem for the company
is that if things continue like this, then company will not be able to handle
its running costs in the near future, and due to short of resources, it would
be extremely hard for the company to buy new models of cars, which are
currently highly attractive in the market, as these model are most selling
models in the season.
The inventory for the company
remains the same as company has not been able to add anything substantial to
the inventory
If company does not make any
quick changes in the business, it can quickly lose its customer base as well as
credibility in the market. The company has been good in the competition, and if
things go like this, then they are on the verge of losing the competitive
advantages as well
If company is not bale to develop
a sustainable long term strategy to retain its customers and market, then
business can be on the brink of complete failure
That’s why the company needs
quick fixes for its problems, otherwise damages will be irreparable.
2. Benefits from correcting the
problem of the Project Proposal for the Car Company
The Company can achieve various
benefits if they correct these problems within time. If they will get late in
recovery strategy, then things can be devastating for their business. So, they
need to correct these problems as soon as possible. The first benefits will be
financial for the company that project will increase their sales and revenues,
so profit margins will also increase, which is great sign for them. Moreover,
they can also increase their short term as well as long term saving to improve
their inventory with the passage of time. The company will also be able to
reduce its costs for short period of time, until they regain momentum in their
business. The company will also be able to regain its competitive advantage in
the market, and they even will have a chance to stay ahead in the competition
with other competitors in the future
Objectives of the Project of the
Project Proposal for the Car Company
There are various objectives of
the project, and few major ones are given below:
The first objective of the
project is to increase sales and revenues of the company on immediate basis
The second objective of the
company is to create more jobs for the people with increased job quality
The company will be looking to
make new partnerships with other businesses
The project has also planned to
make considerable changes in policy to handle employees by improving engagement
and motivation of employees
The company will look to
eliminate any issues faced in the business process by its valuable customers
The investors will be offered
valuable investment and partnership opportunities with the company.
The extra and luxury costs in the
business to be reduced with proper strategy and planning
Solutions of the Project Proposal
for the Car Company
It is important to mention some
of the solution proposed in this project for the company that what kind of
changes can be made to change overall strategy, which begins o correct various
problems faced by “AZ Auto Sales and Services”. These considerable solutions
proposed in this project are given below:
The company will start increasing
its marketing efforts with a huge change in marketing strategy, as online
platforms on social media will be focused by the company to attract customers
The company will look for
investment from outside investors so that they can invest in the business to
boost its relevant business activities
The company will hire new experts
of project planning and management to accurately execute the project
The company will offer sale
discount and similar offers to attract more customers.
The company will improve its
customer services in all aspects to give them a unique and great experience of
selling & buying with the company
The company will open a new
e-commerce platform/website to engage with customers through online space
Deliverables of the Project
Proposal for the Car Company
It is important to specify a measure to see that project has made its deliverables or not. So, company will follow the SMART objectives concept to follow the objectives. How each phase of the project will work and what time and resources it will take. The company will develop a Gantt chart, which will help to see that what the timeline of the project is. And which tasks are designated to whom, and what will be stakeholders during this period.
|
Deliverable |
Metric |
Methodology |
|
1- Increasing sales and revenues for the company 2- Executing new strategy and project with success 3- Encouraging and motivating existing employees 4- Improved customer experience with the company 5- Reducing all kind of expenses within the company 6- Making partnerships with other companies |
Quality of products & services Timeliness Daily as well as Monthly Productivity Improvement cycle time for each customer request Reduced costs Resource utilization |
Measuring existing sales & revenues with previous results to see
observe improvements The company will make observation & analysis of each process
involved in the project Measuring performance of employees with real time data Survey will be done to get feedback from customers Measuring extra costs and eliminating them over time Observation & analysis will be done to realize any benefits |
References of the Project
Proposal for the Car Company
Mittal, V., Sarkees, M., & Murshed, F. (2008). The
Right Way to Manage Unprofitable Customers. Retrieved May 19, 2019, from
https://hbr.org/2008/04/the-right-way-to-manage-unprofitable-customers
Harkless
Jr. , G. (2017). How to Turnaround A Loss Making Business. Retrieved
May 19, 2019, from
https://rescue.ceoblognation.com/2017/11/13/turnaround-loss-making-business/
Spradlin,
D. (2012). Are You Solving the Right Problem? Retrieved May 19, 2019,
from https://hbr.org/2012/09/are-you-solving-the-right-problem
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