Radio-frequency identification or RFID is basically the usage of electromagnetic fields to transference data. The regular use of this technology is to mechanically detect the tags along with the related data which saved inside the tags. RFID has been acknowledged as one of the exclusive identification devices in technology. In addition to this, current enhancements for this device have been made to make RFID tags to become more feasible for various usages in the business.

        One of the companies that have been using the RFID device is the famous Walt Disney. Walt Disney uses RFID within its "MagicBand” which is one of Disney’s products that includes sensors to allow the visitors in Disney World to swipe onto rides and also able Disney to identify their location. “MagicBand” with RFID device was introduced to the public on 7th January 2013.

Project evolution RFID in Data Mining

            MagicBands were established together with the MyMagic+ program as a technique to draw the completely different features of the program organized. The idea of MagicBand arrived at the beginning of the Next Generation Experience (then the name changed to MyMagic+), when one of the initial five affiliates of the project, which is the business development VP John Padgett, was on a long journey from Burbank, the Walt Disney Company's head office, and Orlando, the site of Walt Disney World. That time, Padgett saw a magnetic treatment wristband in a magazine, which appealed to relieve painful muscles "while simultaneously improving one's golf swing." Along with the project team, Padgett started to figure out the project of a wristband encoded with "everything a guest might need—park tickets, photos, coupons, even money." Later on, they shaped a temporary xBand (the initial name for the MagicBand) by a velcro strip, a plastic lining, and also an RFID tag.

            In 19th November 2016, an innovative MagicBand named with MagicBand 2, was introduced. The fresh design raises the dimension of the Mickey's head and the electrical system part. This part, named with the Icon could be removed from the wristband with a specific screwdriver and located in other bands or other accessories like a key-chain.

Project Status of Evaluate RFID in Data Mining

            For many past years, the radiofrequency technology has been used in Walt Disney World Resort. both the RF cards and magic bands use the same technology that allows the single touch to enter in the Disney Resort hotel room and World Park of Disney. the parade and float control system is used for customer services and laundry. these RF based cards have complete access to FastPass+ attraction. the common technology used is to create an amazing guest experience and to improve the services. 

                 Disney World Resort system uses RF Technology based devices that are designed, manufactured, and tested according to the federal communication Commission regulations (FCC). magic bands or cards are unique in their Technology and use authenticated technology to benefit the customers. the cards and magic bands only contain code that is assigned randomly but for the security purpose, the magic cards are linked with the encrypted database.

            the main objective of the present work is to analyses the low-priced RFID devices used to track customer behavior in Walt Disney World. the case study includes information about the tracked data by using RFID devices. the magic cards used in Walt Disney authenticate information about the user by using high radio frequency device and transmitter that receives and sends radio frequency signals. a small antenna is also attached to the magic band that enables the detection of short-range touchpoints (Disneyworld. disney. go. com).

                the whole system is efficient and working on the basis of rules and regulations and the information about the customer or user is limited related to his activity in Disney Park. the magic band of Disney can also read long range distance of the user that improve the overall performance of the park.

The information generated to date of Evaluate RFID in Data Mining

                The Walt Disney company invested billion dollars on the development of this device they are even used to demonstrate fresh thinking process for a lot of new devices is similar to that. One of the major issues faced by the parents is to keep an eye on the activity of the child. Under certain scenario, the use of Magic Bands in the entertainment center job do A Remarkable job in finding the children. The advantage of using RFID in the magic band still is to locate the location and position of the user (Sites. psu. edu).

             Basically, RFID is a two-way radio frequency system that operates with a 2.4 GHz band spectrum. World Disney World used this Band and RFID Technology for their privatized communication. All the communication system tracks able. In fact, the magic band works in the different condition for the safety of children. They can be used for crowd controlling system and crowd congestion issues are resolved in Disney. The entire monitoring system performs to reduce crowd and to increase the safety of children by tracking their position.

Decisions made as a result of the information of Evaluate RFID in Data Mining

                It is observed that magic bands reduce the clutters and provide services according to the expectation of the user. Disney uses invisible technology to keep its customers comfortable with the services. It is also observed that Disney duplicated the sense of seamless utility by using the bands (Forbes. com).

The current state of the technology of Evaluate RFID in Data Mining

            The information about the credit card is attached to magic band, therefore, the designed system requires a pin number to use magic. Disney world reserve the right to ask additional verification for purchasing the card. Disney magic bands keep a lot of information about the customer. In such a situation are the wrong person cannot use magic band due to double verification, therefore, the financial data is secure. The magic bands are interchangeable, and the information is registered on the magic band, therefore, this technology is fungible.

The statistical analysis shows that magic bands of Disney are getting more attention from the customers. The CEO of Disney Bob Iger stated that a survey shows satisfaction of people with the streamlined process of magic bands and RFID services in Disney. In 2013, the magic bands attendance reached 19.3 million and in 2014 20.4 million visits were recorded. This shows that the use of technology has enhanced the users and customers. The Disney attendees trafficked the theme park with 1.8 million guests on an annual basis. This was simply due to the revolutionary idea of magic cards and the use of RFID technology (Mickeyblog. com).

Limitations of the technology of Evaluate RFID in Data Mining

             According to Disney, the batteries of Magic bands based on RFID Technology are designed to last for 2 years. After that, the efficiency and detection of Magic band, therefore, it is necessary to link the experience account with the battery conditions. But even the lifetime of a battery is two years it can be replaced with a new magic card by Disney office. RF ID chips in magic bands work only for 30 feet distance, therefore, it can Limit the usage and privilege of the activities. The sync up the process of RFID chip inside the magic band may cause distortion in the detection.

Anticipation for the future of RFID in retaining establishments

            The use of RFID technology is a cost-effective process to solve real-world business challenges. Radio frequency identification technology is based upon transmitting data through the electromagnetic field from one RF ID tag to the other and provide real-time tracking data. These RF ID chips can be used to locate and identify the objects. The tags used in the chips Record Information electronically and collect energy from nearby RF-ID reader. The computer program of RF ID is frequently used to locate the position of chips and uses necessary information of the user. The RF ID applications are also in the Healthcare and Pharmaceutical market. Some countries with the lowest paid hourly wage workers are using RF ID check out. The implementation of RF ID in the hospital supply chain is providing smooth technology to facilitate the services and track the necessary information.

References of Evaluate RFID in Data Mining

Disneyworld. disney. go. com. My Disney Experience – Frequently Asked Questions. 2019. <https://disneyworld.disney.go.com/en-eu/faq/my-disney-experience/frequency-technology/>.

Forbes. com. Disney Uses Big Data, IoT And Machine Learning To Boost Customer Experience. 24 08 2017. <https://www.forbes.com/sites/bernardmarr/2017/08/24/disney-uses-big-data-iot-and-machine-learning-to-boost-customer-experience/#6572f09b3387>.

Mickeyblog. com. Six Secret Abilities of Magic Bands. 15 01 2018. <http://mickeyblog.com/2018/01/15/six-secret-abilities-magic-bands/>.

Sites. psu. edu. Disney World’s RFID Technology. 2019. <https://sites.psu.edu/jameelopiano/2013/10/28/disney-worlds-rfid-technology/comment-page-1/>.