Case Study on Women Leaders in Fashion Business Industry

       The manufacture of products, retail chain and the most important the industry includes a designer house. All the fashion industries are affected by customer’s choice that what they want to wear. So it’s quite a difficulty for the industry to release their product according to the customer needs. Consumer insights are the main part of the business to compete in the market. “Winner-take-all business” this is said by McKinsey.

Industry Attractiveness:

    The future profit potential of a market in which the risk is involved is known as Industry Attractiveness. However, it depends on the competitor’s quantity and the rate of growth for its products. In this modern world, all the transaction are online, products are ordered online, the commercial is also online. However, these all are quite expensive and are difficult to afford for new brands entering the market.

There is less profit and when you are in direct competition with other fashion industry. Lose of the customer is not afford by the fashion industry. The creative process is an important part of top brands. To wear new brands, peoples research and find the best clothes which suit them. Online buyers can help you to find out their mentally and trends around the people taking a look at their search. The support of the government and the customer’s mentality and to produce new designs can cause more success. The most important part of the fashion industry is attractiveness. The more your products will attract the customers; the more your product will be sell. In your outlet, the design of your shop and the workers their also matter. There are following five forces on which fashion industry depends (Nicola Joanne White).

·         Supplier’s bargaining power.

·         Consumer’s bargaining power.

·         The market competition.

·         New brand’s threat.

·         Substitute’s threat.

1.      To examine the emergence of women in business, especially in the fashion industry and therefore compare the leadership styles of women executives with that of men.

        In this modern era, women are side by side the men in every field. Women of all ages are also running businesses. Coco Chanel and Elsa Schiaparelli have a remarkable name in the world when it comes to fashion. The major fashion class consist of 85% of women. By dreaming or hoping won't take you at the top. However, determination and hard work could do. The women have a greater name in the fashion industry.  In fact, more than 500 hundred women are running a business. A new report shows gender diversity improves business outcome and makes it easier to attract talent. According to research, an idea suggested by a man is preferable (Godart).

 However, the same idea suggested by women is not appreciated. Women have less income and have a great chance to quit their job for their children as compared to men. Women don’t have paid family leave are also more likely to quit their job, and only 12% of American employees in the private sector are able to have it. There is a gender difference between men and women. Both genders have a different kind of road map of their map, but they may succeed in different activities (Choi).

     The Characteristics of a Men Leader:

      On the other side, Men have the following characteristics.

    Performance of Leaders in Fashion Business Industry

       Men are always focused on giving their best work. However, this behavior in Men might be offensive for other employees because you are just focused on your work and not sharing your knowledge and ideas with anyone else in the organization.

Communication of Leaders in Fashion Business Industry

Men direct communication with the employees working under him this help to clear the strategies and expectation that what he want from the employees to do. Men, as a leader, get frank with their employees. By this, the employees feel free to discuss their performance and the problems they are facing. 

The Characteristics of a Women Leader

In some research, this came to know that women explore and adopt new strategies than male employees when influencing the performance of the group. The few characteristics are the following:

Performance of Women Leaders in Fashion Business Industry

The women are extremely found more focused on their task. However, a leader who is task-focused, this helps a company to run properly, and the employees working in that organization are more efficient to do their time on time.

Communication of Women Leaders in Fashion Business Industry

The women leaders often express their expectation according to the task indirectly. However, this helps an employee to work more accurate and fulfil her expectation to achieve the goal.

2.      To discuss the challenges and constraints for women executives in the fashion industry and debate on what it takes to be a successful women executive in this industry.

      In the world’s fashion school women are 80% student. The main problem is that women have to choose a family life or career. Even the women working in an industry have a burden of house and job both. There are many other similar problems in which women face difficulty to manage. There are fewer women in the fashion industry who are on top. In different countries, there are a lot of fashion universities that mainly focus on promoting fashion and style in that country. This is because, through this, they are able to make their economy stronger than ever. There is some problem in the developing countries that they are not working on enhancing fashion business.

            But dreaming and hoping won't get you the higher rank in any field. However, hard work and proper determination could do.  In many countries, there are a lot of women that are running a fashion business in the best innovative way. As we know to get on the roof, we have to get through the stairs and then we able to be on the roof. There are many problems which are faced by women. They always have to be in size. Up-size models are not more likely. Women should do hard work and also concentrate on their more. They should live their life aside and their job another (Chris K. Y. Lo).

References of Women Leaders in Fashion Business Industry

Choi, Tsan-Ming. Analytical Modeling Research in Fashion Business. Springer, 2016.

Chris K. Y. Lo, Jung Ha-Brookshire. Sustainability in Luxury Fashion Business. Springer, 2018.

Godart, Frédéric. Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry. Palgrave Macmillan, 2012.

Nicola Joanne White, Nicola White, Ian Griffiths. The Fashion Business: Theory, Practice, Image. Berg Publishers, 2000.