The top technology companies are famous due to their
triumphs in a different era and they still make a huge amount of revenues. The
diversified companies are not necessary to reflect any kind of shift in the
technology but the use of technology in the business have a positive impact on
the business. The iconic ranking of the companies is dependent on the use of
technology and the implementation of a new state of art fundamental setups. The
technology shift in the enterprises is related to the cloud-based business
models that fall in the favor of different trends (Kark, Briggs and Tweardy). The successful
companies such as Apple, Google, Microsoft, and Amazon have high holdings of
all trends in the business. There are four possible major shifts in the role of
technology that can be identified as significant shifts and technology have
enough role in the development of companies. The trusted operators and team
members are connected to the business in the successful companies that maintain
business operational excellence. In the past, the shift is evident from the
primary function because of the technology strategies and the business concerns
of different companies. The technology and business leaders in the
organizations are working on the technology driving initiatives. The key drivers have an impact on the
trajectory of the business and develop a complete agenda for the business
transformation. The strategic imperative is key business goals that increase
operational expenses, profitability, earnings per shares, return on the
investment, and revenues (Fischer and Thomas Froese). Most often a
different organization used state-of-art technology to improve the working
condition and business strategies. The main purpose of revolving technology is
to focus on hand in hand collaboration with the business function. The growing
demand with efficient delivery of low friction experience can be improved by
considering the traditional projects. The technology team shift from a trusted
operator towards the business co-creators delivers high-rank services. IT
department in different organizations invests 56% of the total budget to
improve the business capabilities. Different types of forces are shaping the
future of work, the transition of Technology has a significant role to reshape
the future of work in technology. Different struggling companies such as tech
giants, FANG, BMW, Nationwide Insurance. Struggling – Large Bank, Nokia is
focusing on the profile ration for disruptive technology and reshaping of the
business. The role of Business Technology in business strategy is to Transform
the expected change in the delivery of service (Pais).
Workforce Trends and global demographic trends use transformation in global
talent markets. The struggling organizations are considering new technology
disciplines that use sustainable work on information technology. In the future,
these organizations will be separated through the technology by using directly
controlled ideas of functional areas and transformation of the workplace. Business
co-creation is another shift that is due to technology function and support of
this function is provided by services, products, and drive growth experiences (Alberto).
2. Moving from Traditional IT to
Technology of Future
a. What is the shift from project to the product?
The use of Technology function is
related to business co-creation shift from the supporting character towards the
costar. The technology can drive Innovation, services, co-creation of products,
and experiences for the driving growth. In such type of business, the level of
collaboration among the technology function changes with services and
products. The value measurement and
realization are other important factors for the business growth of struggling
organizations. The future work in technology is related to performance a matrix
and a traditional IT governance. The articulated business goals are based on
the clarity of matrices and objectives. Due to improvement in technology the
increase in the market growth, revenues, and customer satisfaction is observed
for the monitoring of overhead progress (Kark, Briggs and Tweardy). The main process is
to maintain the business and Technology alignment. The product mindset can be
applied for the traditional disciplines of Information Technology and different
types of technology work can be viewed for the solution of business problems.
Implementation of project application deliver functionality and result in the
development of coherent product strategy. The use of technology in different
functional areas and external partner result in higher engagement of external
stakeholders with the business (Cio.com).
Due to the proper implementation of state of art Technology the customer
perspective and Ecosystem improves. The whole process results in the product
development process. The end-to-end customer lifecycle is provided for the
products and solutions. Business analytics predict the behavior of customer
experience with hire and services. The continuous delivery of Technology for
the company results in first iterative delivery for the improved quality of
products. The Agile development and first business values can be evaluated
based on Technology (Kark, Briggs and Tweardy).
b. Why are companies shifting from project to product?
It is observed that many organizations
are focusing to shift from project-based information technology towards the product-based
delivery. These companies are focusing to overcome the obstacles and derived
success in different business stakeholders. The information technology teams
are moving from one project towards the next project with a fresh mindset and
iterate the technology to develop different working in the environment. Mostly
the medical device companies are developing product-centric delivery methods.
These companies use marketing and people from technology innovation to produce
constant variation in the process (Alberto).
The software development methodology is also changing to introduce variation in
the training process and current project mindset. To get success in the market,
these companies are closely examining the current deliverables. Some of the
barriers towards production management are causing issues but after the
implementation of technology, these variables can be over headed. The product
management processes can be considered for ongoing funding issues due to
variation in the technology. The challenges which can be assembled to produce
the right blend of skills and the diversity in the project (Kark, Briggs and Tweardy). The project-based
funding, as well as planning, could lead to disconnect the information
technology from the business vision. By
using the information technology, it is possible to track the business
strategies and direction towards to overcome the challenges. The work
management approach can be used to accommodate current situations in organizations
while moving from the project model towards our product model (Pais).
i. The
Project Model:
1. What characterizes a project
Very often it is
observed that industries and their projects encounter cost overruns, chronic
delays, with the rigorous application of project management. In such type of
conditions, it is important to change the external conditions with additional
resource procurement. The optimized
project models are designed to decrease the longer delays by improving project
performance. The decrease in project performance can lower the productivity,
therefore, it is important to introduce the traditional approach of project
management that use analytic techniques, dynamics of an open system, risk
assessment, contract management, and Holistic view of the project in the
organization (Pais).
There are
different applications of project management for the existing project model and
the systematic perspective of project management increases the decision-making
strategy. From the practical view of
project management, it is important to execute control over the characteristics
of project dynamics. The project in development and project management model
can be introduced by using the general tools and proper project control and
planning depends upon cost breakdown structure, network-based planning process,
work performed, actual cost, and real progress based on work schedule. During
the project execution, it is important to estimate the completion process with
estimated completion date an estimated cost of completion (Cio.com).
ii. The
Product Model
1. What characterizes a product
The product model is based upon a
quality statement of the product with different conditions of product
acceptance and implementation. The end to end model can be used to derive a
quality solution with sufficiently high product characteristics. It is
important to use a primary product model for manufacturing quality and using
different levels of realization and acceptance of the product. Mostly the
companies are transforming their technology from project-based towards the
product-based model. The main cause abusing product model is related to
tolerance specification and variation. The product characteristics are the main
element to define model-based product characteristics. There are multiple
definitions and representations of characteristics for Digital persistent and
the standard of the product characteristics (Alberto).
iii. Borderless
Technology
Different borderless technologies are
used in project management and the different dynamics of the project. The
organizations adapt available systems for the dynamic modeling and the
traditional techniques are used to enhance the project traditional support
system (Fischer and Thomas Froese).
References of the Case for Change the Age of Digital
Disruption
Alberto, De Marco. "Modeling project
behavior." Research Conference: New Directions in Project Management
01.03 (2006): 01-10.
Cio.com. Making the shift to product-based IT. 16 01 2019.
<https://www.cio.com/article/3332030/making-the-shift-to-product-based-it.html>.
Fischer, Martin and Thomas Froese. "Examples and Characteristics of
Shared Project Models." Journal of Computing in Civil Engineering
10.03 (2010): 01-10.
Kark, Khalid, Bill Briggs and John Tweardy. CIO insider . 2019.
Pais, Manuel. Challenges of Moving from Projects to Products. 02 07
2018.
<https://www.infoq.com/news/2018/07/challenges-from-projects-to-prod/>.