Job Analysis Marketing Manager

Objectives

The analysis of job is a process in which all requirements or duties for a specific occupation that is determined or identified. It is a process where the data collected for a particular job is analyzed and judged. The analysis of job consists on the description of job or the specification of job. It is the main difference between specifications of job or its description is that; in description of job it is actually the report which defines roles, duties, responsibilities or scope of the specific. (Kleiman, 2016) Whereas, job specification is a statement that defines the minimum level qualifications that are required to perform a certain job. An example of Job Analysis is as follows;

Job title: Marketing Manager

Experience required: 2 year minimum experience

Education level: BBA/MBA graduates

Job Components

Major duties of a Marketing Manager:

·         Managing

·         Developing

·         Co-ordination

Duty A: Managing all the marketing aspects for the organization and the activities in the marketing unit.

Marketing manager will need to manage and control all the activities that occur in the central place in the program of marketing management. Control method incorporates characterizing specialist, timing his exercises, rendering of records and their review, settling of offers portion and so on.

Duty B: Developing marketing strategy for the organization that is aligned with the company goals and objectives.

The marketing manager will be responsible for making sure that he/she develops strategies that are line with the firm’s objectives. He will be need to come up with innovative strategies, campaigns and content to support organizational goals. His task will be do keep employees motivated to work hard for sustainability.

Duty C: Co-ordinating the new marketing campaigns with sale actions.

A marketing manager has to employees for sales executives, salesmen, clerical staff, who will be a responsible person and will work well in absence of the marketing manager’s coordination and direction. Coordination that is prompt by the marketing manager himself, helps in reducing the chances of conflict rising and it brings unity also in diversity. (Meglich, 2017)

A job analysis will also include a duty listing sheet that will number all the duties required for a specific job. The duty sheet will also include the frequency of performance, how many times will it be required in a week to carry out that particular task. The importance of each duty is also ranked with 1 being the most important and 4 being the least important. Lastly, the level of learning difficulty is also included which rates how hard or easy a duty is.

Methods for gathering data:

Data can be gathers by four different way that are by interviews, group interviews, observations and questionnaires. For interviews, the organization will need to interview other marketing managers, their heads and the relevant CEOs. Group interviews can be conducted on good marketing managers. Other marketing managers can be observed in organizations or externally on Public Relation events. The last data gathering technique is questionnaires; the organization can give out surveys to other marketing managers to fill. (Caldwell, January, 2018 )

Duty Listing Sheet for Marketing Manager

Task Detailing Sheet

References of Job Analysis Marketing Manager

Caldwell, C. (January, 2018 ). JOB ANALYSİS: THE BUİLDİNG BLOCK OF HUMAN RESOURCE MANAGEMENT. Distinguished Visiting Scholar -- Modern College of Business and Science.

Kleiman, L. S. (2016). Job Analysis. Retrieved from Reference for Business: https://www.referenceforbusiness.com/management/Int-Loc/Job-Analysis.html

Meglich, P. A. (2017). Job Analysis. Society for Human Resource Management .