What resources and capabilities are key factors for success in this industry?

Considering the fact that the focus is on the smartphone industry, there are several factors which lead an organization to success and continuous revenue generation. OS technology, build quality, design, speaker quality, connectivity, sensors, GPS, video quality, camera picture, keypad, screen resolution, battery life, memory, speed, mobile data generation, processing power, and low price are the elements which lead an industry to have a secure place in the competition. As it is said at one point in the case that “This success and the ever-changing landscape of the mobile computing and telecommunication industries had put Samsung in an interesting competitive position” (p.1)

There are different operating systems like Android and iOS which are liked by customers according to their accessibilities. Some customers are more inclined towards iOS while some prefer Android. It is said in the case that “After the introduction of the iPhone and android devices, the smartphone industry experienced an explosive growth” (p.2). A smartphone firm must choose the system according to the market demand. Customers don’t seem to like the phones which are not durable. The build quality is very important to attract consumers because they wish to have a device which can stay with them without being damaged. Now, there are different approaches which are used to make a phone strong and efficient at the same time. According to the case study companies working in this sector should focus on the high quality features that create differentiation in the highly competitive market.Companies should hands on the latest technology. They need to include that feature and capabilities that are desired by the customers.

Gorilla glass is used to make the screens which cannot be scratched and broken when the phone is dropped. There are countless smartphones on the market and they have varying designs. Consumers tend to purchase the phones which are sleek and slim. Smartphones consuming little space and purchased more compared to the ones which are heavier and take more space in the pocket

Customers often want to hear audio songs using the phone speakers. If the quality of sound is poor, it will stain the brand image. That is why it is important to make sure that the sound quality of the phone is efficient. It is quite popular among the users of iPhone that it cannot connect with Android phones, only with other iPhones. The strength of connectivity is also significant when it comes to manufacturing good phones. The same can be said about factors like GPS and others. Memory is an important aspect because customers incline towards the phones which can store a lot of data without using external memory cards. Processing speed is also liked by customers which seems to play an important role in choosing the right product.

Camera quality is just as important along with customer relations. Other than the aspects of the mobile itself, it is critical for the company to build strong relationships with its consumers. If the company is aiming to achieve the satisfaction of its customers, it will be able to succeed in this industry. To have a good reputation amongst consumers, the companies have to come up with different strategies like following ecosystems. As according to the case it is revealed that “The smartphone manufacturers also competed on what they offered in their ecosystems” (p.3)