Essay on “The Hunger Games”

        The creation of Suzanne Collins’s book series “The Hunger Games” lead to the success of one of the most blockbuster selling movies of 2012 and 2013 respectively.  Marketing specialist had a difficult time crafting the ideal marketing campaign to attract new potential leads while stabilizing their loyal fan base from the novel. A consumer who did not previously read the books will have a difficult time understanding the material presented through social media promotions across sites such as Facebook, YouTube and Twitter.  Research suggest it would be difficult to satisfy both audiences at a time where movies generated from their book counterparts were not common. If consumers are not satisfied, production costs will not sustain the potential revenue generated from the movie. This will harm any future decision to create sequels.  Active community members of The Hunger Games franchise would leave, damaging the reputation and hindering merchandise or any related product sales.  Also, at the time of production, there was currently no method for consumers to actively participate/engage in the excitement of the movies release.

        Upon further investigation, marketers found it difficult to conceal the movies controversial subject matter of killing children to survive in a futuristic society. Violence portrayed in the movie was a critical source of entertainment, part of the baseline which makes “The Hunger Games” unique in quality. The target audience is geared towards teenagers and young adults. If their parental guardian refuses to let their child watch due to their personal beliefs about the subject matter at hand, this will also have a negative effect on sales. Negative news articles from established brands would be devastating for the promotion of this film. Social campaigns are purely media based, no decision of traditional media will be incorporated for the promotion of this movie. Marketers are required to develop a method to combat this issue, devise a solution to satisfy both parities and not risk losing either one.

        Each social media platform was also subjected to its own promotional agenda.  The time required to successfully achieve this tactic is determined based solely on the consumer’s. It is difficult to measure the success probability compared to the resources imputed into those campaigns.