Hunger
games is a series that features mature content with violence and gore.
Considering the fact that understanding movies is difficult without reading
books, an issue exists that new eyes might take the violence that the movie is
featuring in the wrong way. If such a thing happens, it will repel new eyes and
highly impact the generation of revenues. Since news are spread through
relations, it is indeed difficult to cover the controversial topic of kids
killing kids. The best solution is to launch a promo that highlights the
background of the movies. If there are viewers who haven’t read books, they
would be able to understand the underlying reason of rising violence in the
movie. It is actually better if new eyes are viewing the reason of this
controversial topic directly and understand the cause of violence rather than
assuming things and not watching the movie at all.
Attracting
new audiences of Hunger Games Possible Solutions
Existing audience is repelled when
the plot which they know is somehow altered to attract new eyes. There are
actually two sides and combining them is not easy at all because there is a
strong risk that one side might go away. For instance, if the content is
altered to attract the audience, the existing audience might feel betrayed and
lose their interest in the movie. If content is kept the same to make sure that
existing audience is supporting the current movie, new viewers will continue to
criticize the violence in movie and never turn their eyes in the same direction
as the movie. It is better to clear the confusion by posting blogs and writing
about the content which seems to confuse the new audience. Major advertisement
will play an effective role in attracting viewers and as the content is
changed, existing viewers will remain loyal (Storytelling).
References
of Hunger Games Possible Solutions
Storytelling, The Hunger Games: Catching Fire: Using
Digital and Social Media for Brand. "Mohanbir Sawhney; Pallavi
Goodman." (2018).