Basic Understanding of the lead hub's Clients

            Our client is Ken Wells, who is president of The Leads Hub, which is acknowledged as the marketers first, and then the experts in search engine optimization following with designers of websites. The firm offers the companies the package of online lead generation practices that give success. The mission of the Leads Hub mission is to share techniques, assets, thoughts and administrations to help the client business in producing more leads online (The Leads Hub, 2018). The firm teach, motivate and help its customers in producing more leads in the many months ahead. The focal point of the firm is on computerized promoting and the systems on the best way to rank on search engines (The Leads Hub, 2018).

                Since 2007, the firm possesses the accomplished group for structuring and keeping up cutting edge sites, and promoting materials (LinkedIn, 2018). The firm is exceeding expectations in its industry in view of the capable in-house workforce or writers that assistance the customers effectively in distinguishing and making their marketing messages and campaigns. The firm claims quality in making and executing the lead generation techniques to its customers that will furnish them with a constant flow of new leads.

            The organization is exceptionally forceful in leading the universe of advertising and web structuring. The firm is giving in endeavors something to do as a part affiliation that will helps its individuals to build benefits through data on expanding deals and lessening business costs. The firm likewise is attempting to advance organizations as far as various promoting rehearses like online advertising, local advertising, social media ranking, blogging, search engine optimization, public relations etc (The Leads Hub, 2018). The firm additionally has mission to teach organizations on the items, administrations and systems that will positively affect their main concern. 

Brief Overview – External, Internal and Competitive Issues

            The firm is operating in the competitive region of Canada. The firm is doing well but is facing some of the external issues because of technological and competitive issues. The technology is advancing globally, hence needs enhanced technological talent and competencies to bet the competition (LinkedIn, 2018). This industry profited from the multiplication of advanced media which impelled numerous organizations to put resources into promotions to achieve their intended interest groups on the web. Be that as it may, as more people got to media with an inexorably wide assortment of gadgets, clients have turned out to be considerably more divided, constraining industry administrators to get imaginative in contacting wide groups of onlookers and also clearing a route for little specialty administrators to develop (IBIS World, 2017). In addition, as purchaser spending enhanced, organizations put resources into publicizing to create solid brand mindfulness and a competitive advantage to support item deals volumes.

        The firm is also facing some of the internal issues in finance and human resources. The firm sometimes face issues of budgeting while working with the new clients. Although the issue is not at critical situation, but still need to be managed for efficient working. Another internal issue is to sustain the talented workforce because of economic turmoil.

 PART 2 

   Project Scope

        A description of what your project is responsible for and how your team’s project fits into the organization’s objectives. What does your project hope to accomplish for the client? How will success be measured? What risks if any might be incurred and how can they be mitigated?

            Our scope of our project covers all social media activities for the client company. All platforms of social media are covered Twitter, Facebook, Instagram and more are included in our management. By using these networks we are attempting to gather more social media exposure for the company we are working for. Success will be measured by having meaningful social media interaction with potential customers. Risks that may appear would be making posts and getting no feedback back from other accounts we have contacted. The best way we have to deal with this is have more accounts to talk to and to message and comment with them instead. We cannot force people to engage with us so our best bet is to spread out.

PART 3

        Regarding deliverables to the client our main focus has been getting started up, learning to understand the client we work for in this case Canada Print and then posting for them on social media to help create more brand awareness and recognition for them.

        This was broken down by not only creating blogs every week to help understand the type of areas we need to focus on when helping our client but also learning about influencers how they work and what and when we are supposed to say to them.

        Ken our client helps us do this by slowly week by week introducing us to different aspects of Canada print with the end goal in mind of having us post through Canada Prints social media accounts.

        Regarding the tasks in our Microsoft Project Chart, All of the tasks were done equally by each team member. (please refer to attached file in submission for our WBS Chart.

            Regarding research aspects, the main sources of research came from searching famous influencers on social media. Influencers are basically people or groups who have a large social media influence, someone who has a lot of followers and who a lot of people “follow” on social media. These influencers are then used to help promote Canada Print. Another end of research we used was when we used to write weekly blogs. Each blog contained information related to what our focus would be on that weeks meeting with Ken. This helped us further develop and build our skills on what we need to know when trying to contact other influencers so we can help promote Canada Print.

Part 4

Team Roles Identified

            Identify and provide a brief summary of all team members, including names, student ID’s and discuss what each team member’s role on this project will be? What skills or specialist knowledge are they providing to your team as a whole?

 References of Basic Understanding of the lead hub's Clients :

IBIS World. (2018). Advertising Agencies - Canada Market Research Report. Retrieved from:

https://www.ibisworld.ca/industry-trends/market-research-reports/professional-scientific-technical-services/advertising-agencies.html

LinkedIn. (2018). Ken Wells. Retrieved from:

https://www.linkedin.com/in/wellsken/#experience-section

The Leads Hub. (2018). About Us. Retrieved from: https://theleadshub.com/why-us/