In this paper, the SWOT analysis on Sims Metal is conducted in detail. Analysis of SWOT is commonly supposed a tool of marketing but hence in the field of marketing it has its roots and is mostly used by people of marketing, and for-self may complete it. The primary purpose analysis of SWOT is to determine the strategies that a Sims Metal can utilize to exploit external opportunities, counter threats, and build on & protect strengths of Sims Metal Management Limited, and eliminate its weaknesses. At Sims Metal, Utilizing SWOT for Planning of Strategy: the strategic planning nature has transformed in the Misc, over the years. Products of Fabric. In the industry one of the leading companies, Sims Metal Management Limited has numerous strengths which make it able to grow well in the place of market. These strengths not only benefit it to secure the share of a market in existing markets but also help in searching for new markets. Sims Metal has a leadership position of a substantial demand in the Misc. An industry of Fabricated Products. Sims Metal Weaknesses can also be capability resources or nonappearance of strengths that are essential of the existent that have not by the organization. Sims Metal's customer orients the services by low investment and can lead to gaining advantages shortly for the competitors. Sims Metal Management Ltd can experience a new market by new trends in the behavior of consumers. A great opportunity is offered by it to the organization for building new streams of revenue and diversifying into new categories of products as well. A threat is also presented by the increasing prowess of local distributors in some market because competitors are strong with competition favoring local distributors.

SWOT Analysis Report on Sims Metal

Introduction of SWOT Analysis Report on Sims Metal

In the modern world, strategic planning involves in the various organization. The strategic plan is the way to help an organization to make their products more productive by assisting guide and with the use of resources in the achievement of goals. Strategic management is its part. The key to successful management is strategic management. The continuous process of strategic management is creating, evaluating decision and implementing to assist an organization for objectives to achieve its purposes. In shaping their future, strategic management permits an organization to more preemptive than combative .it permits an organization to influence and initiate instead of rejoining to the accomplishment and thus to utilize control over its destiny. An organization accepts to sustain and create analysis, actions, and decisions that are part of strategic management in competitive advantage (Sarsby, 2016).

Strategic management process consists of a sequential set of choices and analyses which increase the probability, and a good strategy will be chosen by an organization that produces modest advantages. In this, a picture of the future is a vision and begins with visualization. The preferred forthcoming position of an organization is described. MISSION is the next step of the strategic management process. Its long-term purpose is the organization’s mission. what it wants to avoid in the interim and what an organization desires to be on the long track both are defined by Mission. The third step of the strategic management process is the objectives. An organization seeks to reach objectives that are tangible goals. Internal and external analysis are the next phases of the strategic management process which is also known as SWOT Analysis. An external analysis by directing in a competitive environment, organization classifies the opportunities and threats (Böhm, 2009).

In this environment that how competition is possible to develop and what allegations that progression has for the opportunities and threats of an organization, they are facing. The environmental opportunities and threats that an organization is facing are concentrated by external analysis. An organization is assisted by an internal analysis to identify its weakness and strength organizational. An organization is also helped by it to understand which capabilities and resources are perspectives to be the competitive advantage source and which are sources of such advantages that are less perspective. A SWOT analysis is related to an organization for the appropriate strategy to choose.

Mission, objectives and vision and the organization internal and external analysis are associated with the choice of strategy. Strategic decisions are willing to make by an organization. An organization can choose this theory as to say that ‘theory of how to obtain a competitive advantage”. Implementation of strategy is the further step of the strategic process. If the procedure is not implemented, it means nothing to choose a strategy. When an organization adopts practices and policies of organizational that are reliable with its strategy as occur in the implementation of strategy. To obtain a competitive advantage is the last step of this process (Sarsby, 2016). This paper aims a brief SWOT analysis report in Sims Metal to provide.

About Sims Metal

The world’s leading publicly is Sims Metal Management which is listed metal recycler, buying the operations encompassing, selling and processing of non-ferrous and ferrous re-cycled metals. The processes of metal re-cycling are geographically diverse, in five continents with activity, including the United States, the United Kingdom, and Australasia. Processing facilities by comprising a network and access with several deep-water ports, an extensive system of yard feeder is supported, from which to source non-ferrous metal and recyclable ferrous (SIMS Metal, 2019).

Metal dealers, auto wreckers, peddlers, firms of demolition and something else who generates old metal and from manufacturers who breed industrial metal that sales ferrous metal to Sims Metal Management. Production offcuts are known as the source of company deals with non-ferrous metals from manufactures, a service provider of telecommunication and electricity generators as well as something else that spawn outmoded metals. Metal dealers collect a variety of sources, and peddlers and facilities are also delivered by material directly. To meet the individual needs and a scrap of the industrial and commercial metal producer. Each client must receive the efficiency and customer service of high level is the target and goal of the company. Each scrap provider’s proceed scrap revenue are modified to maximize by the services of Sims Metal Management (Sims Metal, 2018). The services provided by us are; that involves;

· Price of scrap metal in a fair market.

· Federally and state scales that are certified.

· Procedures to control and accountability. Receipts of numbered and dated.

· Tickets of certified scale.

· To check the scale and receipt tickets for both references.

· Programs weighing –with the procedures of weighing without any cost.

· The value of your material to upgrade the simple techniques.

· In the industry of metal recycling, it’s over the experience of 100years.

An Australian domiciled corporation is Sims Metal Management with a sharing list of primaries on the ADRs trading in the United States and Australian Securities Exchange on the Market of OTC.

Group Results

Underlying NPAT of $81 million is announced by Sims Metal Management Limited, by representing a diluted underlying EPS of 39.8 cents for 1H FY18.legistatively, $92 million of NPAT which are represented by diluted 44.8 cents of EPS. The $11 million differences between underlying NPAT and statutory NPAT that relates to reform positive advantages primarily from a recent US tax to legislation. Higher commodity prices and driven by stronger sales volume and sales revenues are $2,977 million in 1H FY18 was 1H FY 17 which is high compared as 25%.currency term in constant, 27% higher is the sales revenues then the prior half year, 4.8 million tons, increased the sales volume, as the export market increased the demand (SIMS Metal, 2019).

Over the prior dated fundamental EBIT of $77 million underlying the 60% improvement of EBIT of $124 million in 1HFY18. Better metal margins and sales volumes are increased by the combination of stronger result and are supported by gains the initiatives internal improvement. Through business, North America Metals was driven by earning strong by the underlying in growth metals, which are more than doubled over the result of the prior half year. Basically, the company’s five-year target of 10%that sets in FY13 and 10.5 returns on capital. In total, the Company supposes to return on equity for the time of full year to remain on track to exceed or meet its target (Sims Metal, 2018).

Market Conditions and Outlook

Conditions of the external market continue to demonstrate steady improvements signs. From the mid-2016, 40%of the steel which China exports have now degenerated, enabling that breeze significant was previously impacting the global demand. Furthermore, the atmosphere is expected to be beneficial to the application of secondary metal. To improve the health of the steel industry is the main aimed and target of China policy. Previously, price premiums for the raw material of high grade and has led to a demand that is increased, such as ferrous scrap.

30% increment has contributed in export market and domestic to improved demand in trash of ferrous amounts since the end of FY17.with demanding and pricing continues to firm remain in 2H FY18.it depends on existing market conditions and advantages from internal initiatives, the company wants to exceed its target of long standing by underlying return on capital for the full year FY18(10%) (Sims Metal 2018).

Regional Performances

In 1H FY18, Metals of North America underlying EBIT 65 million dollars was the most solid half year in the last seven years period and more than 1H FY17’s twice underlying EBIT of 31 million dollars. All over the supply chain, Greater earnings were lifted by a 12 percent of sales increase volumes and developed margin of metal margins, as prices of higher metal helped wider spreads, participating 27 million dollars to total segment EBIT in 1H FY18 versus 11 million dollars in 1H FY17. ANZ Metals underlying EBIT of $44 million in 1H FY18 was up from $26 million in 1H FY17. The more significant result over the previous period related to 3 percent sales volumes increases and margin of improved metal, because of mainly to a favorable sales merge towards metals or non-ferrous. In 1H FY18, Metals of Europe underlying EBIT of 13 million dollars was a little down from 16 million dollars in 1H FY17. 6 percent growth of sales volume in Southeast UK was reinforced by the facility of a new deep-sea port that was opened in August 2017. Amounts of Stronger sales were, still, more than offset by margins of lower metal. Developed performance in the United States, because benefits and reductions of cost from the restructuring of the recent operation, in Continental Europe margin compression was more than offset. In 2H FY18, the pressure of margin in Continental Europe is predicted to simple (Sims Metal, 2018).

SWOT Analysis

Business management implements the set of actions and decisions to understand Strategy Management; all levels present in the organization discuss to conclude the activities of organizational long-term. Many techniques and approaches can be used to examine cases of strategy in the procedure of strategic management. Between them, Weakness, Strengths, Threats, and Opportunities (SWOT) analysis, which estimates the organizational threats, strengths, weaknesses, and opportunities, is quite un-rare.

Analysis of SWOT is a great tool for support for making the decision and is generally used as a means to systematically investigate environments of the internal and external organization. By describing its threats, strengths, weaknesses, and opportunities, the organization can develop strategies by its advantages, reduce its shortcomings, and opportunities exploitation or use them for risks counter. An environment of internal appraisal explains the flaws and strengths while a set of external examination explains the risk and opportunities. Analysis of SWOT summarizes the main important factors of internal and external which can affect the future of the organization, which are related to as factors of strategies.

Source: https://medium.com/thrive-global/how-to-complete-a-personal-swot-analysis-2f8769aebd5e

Analysis of SWOT is the most popular tool for the overall position of strategic audit and investigation of the environment and business. Its primary cause to classify the strategies that will develop a firm model of specific activity which will best align the capabilities and resources of an organization to the environmental demands in which the firm controls. It is the basic fundamental for calculating the limitations and inherent potential likely/ probable threat and opportunities from the environment that is external. It opinions all positive factors as well as negative factors inside the firm as well as outside the firm which have a significant impact on success. A non-stop environmental study in which the firm operates backups in predicting/forecasting the changes in trends and also benefits in containing them in the process of organizational decision making (Pahl & Richter, 2009).

The internal and external environments include variables which are respectively inside the organization as well as outside the organization. The management of an organization has no effect of the short term on either variable type. Analysis of Comprehensive environment is essential in variety recognition of internal and external forces through which challenged organization. These forces may consist of possible speeds at one side, and on the other hand, they may include of reasonable restrictions on the other hand, concerning the objectives or the organizational performance which an organization desires to succeed (Ayub. A et al., 2013). In a matrix systematically represented by the obtained information; several combinations of the four factors from the model can support strategies determination for the progress of the long term. When it is appropriately used, reasonable basis for strategy formulation can be provided by SWOT. Though, analysis of SWOT is not without weaknesses in the steps of evaluation and measurement. In a conventional study of SWOT, on the suggested plan or strategy to define the effect of each factor, the factors magnitude is not quantified (Pahl & Richter, 2009).

Analysis of SWOT doesn’t bring an analytical means to define the relative factor importance, or the ability to assess the decision alternatives appropriateness depends on these elements. While the factors in the analysis mention, different factors are usually very general and briefly described. More precisely, to categorize factors analysts allowed by SWOT as being internal (Weaknesses, Strengths) or external (Threats, Opportunities) in relative to a given decision, and hence enables them to compare threats and opportunities with weaknesses and strengths. Therefore, the SWOT analysis result is frequently listing or an incomplete qualitative internal and external factors investigation. Because of this reason, analysis of SWOT can’t systematically evaluate the strategic procedure of decision making (Snelling, 2012).

Four Factors of SWOT Analysis

Strengths

Qualities that enable the company to achieve the mission of the organization are known as strengths. These are the basic fundamental on which continued success can be made and sustained /continued. Advantages can be tangible as well as intangible. The company is well versed in these or what is the capability of the company, the qualities, and traits your employees hold (as a team and individually), and separate features give the consistency of company. Strengths are the important organization factors or organizational capabilities, which involves competencies of human, capabilities process, financial resources, services and products, goodwill of customer and loyalty of brand. Examples of strengths of the organization are a huge broad product line, financial resources, committed employees, no debt, etc. Within the organization, powers are characteristics or attributes which are recognized to be much relevant to the ultimate project success and execution. In examples which are frequently cited involve management of experience level, the art manufacturing facilities state, and there is already lined a substantial turnover in place (Fine, 2009). The type of strengths can be:

· Committed and long-serving records staff

· Good relations between users and records staff

· The well-equipped and extensive area of storage for paper records

· Established systems for maintaining confidentiality and controlling access.

· Something that is done well.

· Valuable knowledge and know how.

· Different assets such as physical, human, and intangible

· Attributes.

· Competitive capability.

· Alliances, ventures.

Weaknesses

Weaknesses are known as the qualities that prevent organizations from achieving their full potential and accomplishing their mission. These weaknesses worsen influences the success and growth of the organization. In the organization, defects may be inadequate facilities for research and development, depreciating machinery, poor decision-making, and narrow product range, etc. However, the good thing is that weaknesses are controllable and they must be eliminated or at least minimized. For example, old machinery can be overcome by purchasing new machinery. Some typical cases of weaknesses in the organization are high employee turnover, massive debts, narrow product range, complex process of decision making, and considerable raw materials wastage, etc. Weaknesses are concerned with internal factors by which the achievement of a successful project outcome can be prevented. These factors can be a weak internal communication system, lack of raw materials, and less than enough funding for the project (Fine, 2009). Weaknesses could be:

· Especially in managing records of electronics, staff skills are lack.

· In the adjustment of assimilation between paper record and electronics.

· In different parts of the organization, there is no coordination between systems.

· Insufficient subsidy.

· Approximately, we do unwell.

· a detriment

· a lack in knowledge or aptitude

· nonexistence of chattels (human, physical, intangible)

· competencies vanish

Opportunities

Our organization operates presented by the atmosphere that is offered by opportunities. These arise when an association can provide executive strategies that become more commercial, and benefits of the condition have been taken in its atmosphere to plan. By making use of opportunities, a modest advantage can be taken administration whenever they arise. The organization should be distinguished and vigilant about the occasions. While getting desired results is a complicated task. And best serve the clients by selecting the target. Opportunities may arise from competitions, market, technology, government industry. Demand for snowballing telecommunications is escorted by a great chance to enter new telecoms for new firms by deregulation and contend with existing firms for revenue. In terms of cataloging for achieving the goals that will prove helpful set for the project. Opportunities have to do with external elements. By the general public, this type of features could be the positive perception of the company. To achieve success with the project, a network of retailers that are enthusiastic to effort with the company and to make the project desirable, market situations will assist the arcade at large or a sector of a least noteworthy (McGuire, 2014).

· Notify the opportunities;

· Preeminent scenarios

· Modest benefit

· To offer what we have. good counterpart

Threats

The profitability and reliability of the organization’s business ascend when circumstances in exterior environment endanger when they relate to the weaknesses. The liability composite by them and danger are intense. Survival and stability can be at stake when fears arise. Threat’s example is; dipping the profits of industry and wars of price, turbulence between staffs, to excess capacity by increasing the lead of competition, always technology altering, etc. Now, the factors that are external by the achievement of the project of business could be threatened and are addressed and listed. Possible fears are amongst any investigation that will be serious to a negative image of the public. For the project, the nonexistence of dealers who can supply raw materials and for the final product of the project having no readymade market (Snelling, 2012). Also, the threats could be:

· Competitive behavior.

· New service product.

· Demographics.

Purpose of SWOT Analysis

The SWOT analysis purpose is to evaluate, gather and analyze information and identify options of strategic passing through a community, individual and organization at a given time. Analysis of SWOT is a very active way of recognizing weaknesses and strengths, and of investigating the threats and opportunities one force to tackle. After an investigation through the framework of SWOT benefits to target activities into sections where one is solid and where it lies the intense level of opportunities. This information is then utilized to develop an action plan. Product analysis can be performed on service, even individual or accompany. The big picture of the most important factors would be given by SWOT which impacts prosperity and survival as an action plan. Weaknesses and strengths are interior while threats and opportunities are external. Weaknesses and strengths have to be equated with the openings in the environment that foreign and as well as to counter any risks which may be a threat for plans (Griffin, 2007).

Analysis of SWOT is commonly supposed a tool of marketing but hence in the field of marketing it has its roots and is mostly used by people of marketing, and for-self may complete it. Analysis of SWOT is a tool which leads one to observe in the growth of career and prospects of job term where one stands. Personal review of SWOT should be done by the company because what are your solid points that will tell by the company and to get a good job in future, how can a company polish them up to achieve them. Your traits of negative character can be shown to them by the company which may delay the opportunities of getting a respectable job. Company/Organization can effort in minimizing those effect and overcome those shortcomings. The company is preeminent for hence making, so it is more comfortable to reward the right opportunities that's why your strength will express the company the kind of work and the job. To persist competitively. Intimidations will show the company the courses skills and drill the company need (Fujii, 2013).

Everything that could potentially influence the success of new development is to get executives thoughtful about the purpose of a Weaknesses, Strengths, Threats and Opportunities framework. To consider a strength key, threat, and weakness by failure is the opportunity that could lead to a poor business decision. For example, If the tech establishment with the flagrant for a first-hand processor did not distinguish the dangers that its contestants were developing similar products and if the company of tech with the patent for a new processor did not recognize the threat .the new processor might miscalculate the potential sales and gross on the obligation to fund the expansion of the computer only to determine that the new product does not bring in enough revenue to pay off the debt. Similarly, weaknesses, opportunities, strength and threats brainwork can assist managers to avoid expensive mistakes and likely to succeed in the finished project (Sarsby, 2016).

The company is preeminent for hence making, so it is more comfortable to reward the right opportunities that’s why your strength will express the company the kind of work and the job. To persist competitively. Intimidations will show the company the courses skills and drill the company need. Everything that could potentially influence the success of new development is to get executives thoughtful about the purpose of a Weaknesses, Strengths, Threats and Opportunities framework (Chang and Huang, 2006). To consider a strength key, threat, and weakness by failure is the opportunity that could lead to a poor business decision. For example, If the tech establishment with the flagrant for a first-hand processor did not distinguish the dangers that its contestants were developing similar products and if the company of tech with the patent for a new processor did not recognize the threat .the new processor might miscalculate the potential sales and gross on the obligation to fund the expansion of the computer only to determine that the new product does not bring in enough revenue to pay off the debt. Similarly, weaknesses, opportunities, strength and threats brainwork can assist managers to avoid expensive mistakes and likely to succeed in the finished project (Bertelsen, 2012).

SWOT Analysis of Sims Metal

The primary purpose analysis of SWOT is to determine the strategies that a Sims Metal can utilize to exploit external opportunities, counter threats, and build on & protect strengths of Sims Metal Management Limited, and eliminate its weaknesses.

Objectives of SWOT Analysis for Sims Metal

Analysis of SWOT is a tool for analysis of strategy that is one of the most widely used. From Harvard Business School’s research–In the department of policy, more than 75 percent of the leaders had used analysis of SWOT for the strategic analysis purpose. At Sims Metal, strategists can use SWOT for following missions -

At Sims Metal, Utilizing SWOT for Planning of Strategy: the strategic planning nature has transformed in the Misc, over the years. Products of Fabric. Leaders use SWOT not only for the planning of short term but as well as for preparation of long-term strategy. They will provide the leader with great market competitors, understanding and organization.

Utilizing SWOT for the developments of Performance: In the short-term SWOT is an efficient tool to develop processes of business, business part or both together. SWOT benefits Sims Metal managers to classify weak areas in the process in the organization. Eliminating and managing these weaknesses can drive future development of Sims Metal.

Using analysis of SWOT analysis for Feasibility of Venture, Viability of New Project & Launching a New Product: Management of Project and study of feasibility have become more specified. Analysis of SWOT can still benefit leaders at Sims Metal to exercise the new project’s advantages and disadvantages, initial viability, and scope of long term keeping in the strategy of competitors and the development of the macro environment.

Utilizing SWOT to Thwart Challenges of Competitors: Frequently leaders neglect styles in the macro environment because of the weak focus on the industry. In the Basic Materials, It can take place to Sims Metal at the current moment. To maintain these challenges of competitors and trends leaders of a macro environment at Sims Metal can utilize SWOT to mention particular threats and to tackle with those threats should assign necessary resources.

Utilizing analysis of SWOT Analysis to Set Key Objectives & Goals of Corporate: The coolest objective for which Sims Metal can use analysis of SWOT is for implementing the goal of strategies, describing areas of key objective and results that are desired. This can meet to exercise of SWOT analysis by time where leaders of Sims Metal perform SWOT at an interval that is fixed and to achieve the stated goals that are reported, evaluates what it requires to tinker.

Steps to conduct a SWOT analysis for Sims Metal

Defining Clearly the SWOT analysis objectives. Sims Metal’s Leaders in Misc. For the report, the industry of fabric Products should describe the proper goal. If the scope is too broader, then analysis of SWOT won’t be able to prominent inner aspects, and if the purpose is kept much narrow, then the threat and opportunities of macro environment can be missed by managers. Strengths should be tried to support, causes of weaknesses should be identified as soon as possible, how they come into being, and what are their development (improvement) goals. Sims Metal’s Leaders can also utilize analysis of SWOT to realize how key strengths can be stretched either to merge areas or together with all new industries. Better clues where the client is it will offer better clues regarding where customers are going and what can be leveraged by the trends Sims Metal can be a provided by them.

Strengths of Sims Metal

In the industry one of the leading companies, Sims Metal Management Limited has numerous advantages which make it able to grow well in the place of the market. These strengths not only benefit it to secure the share of a market in existing markets but also help in searching for new markets. From extensive research of Fern Fort University– a few strengths of Sims Metal Management Limited are following–

Record of Successful track of integrating complimentary firms from acquisition & mergers. It has combined the number of technology organizations successfully in the last few years to develop a trustable supply chain and to recognize or restructure the operations.
Portfolio of Strong Brand – Fro last few years Sims Metal Management Limited has spent in constructing a collection of a brand. The analysis of SWOT of Sims Metal Management Limited mentions this factor. Selection of this brand can be beneficial if the company needs to grow up into new categories of product.
A community of Strong dealers – It has developed a culture between dealers and distributor where the dealers not only promote products of the company but as well as spent in training the team of sales to describe to the client how he/her can extract the maximum benefits out of the products.
The network of a stable distribution– Past the years Sims Metal Management Limited has developed a trustable system of distribution which may achieve its potential market that is in majority level.
Trustworthy suppliers –they have a based on strong trustable raw material suppliers hence making the company able to overcome any supply chain restrictions.
A workforce that is highly skilled with learning programs and successful training. Sims Metal Management Limited is spending a wide range of resources in the development and training of its employees bring about in a workforce which is not only skilled highly but to achieve more, and it is also motivated.
Strong Free Cash Flow – Sims Metal Management Limited has stable free cash flows which offer resources in the company hand to grow up into current projects.
For its products, it is highly successful at Go to Market strategies.

Further, Sims Metal strengths are the following:

- A position of Market Leadership - Sims Metal has a leadership position of a robust market in the Misc. An industry of Fabricated Products. The company has been supported by them to rapidly successes scale of new products.

- High margins compare to Misc. Industry's competitors of Fabricated Products – Still through Sims Metal is passing through the pressure on the profitability of downward, compare to challenges still it is racking in the margin of higher profit.

- Brands catering to several types of customers segments within Misc. A part of Fabricated Products - Sims Metal extensive product opportunities have supported the company to move in various kinds of customer segments in Misc. Segment Fabricated Products. It has also helped the organization to differentiate streams of revenue.

- Presence of Wide geographic - Sims Metal has a network of a wide range of dealer and network of associates which not only support in service of efficient delivery to the customers but as well as support in competitive challenges management in Misc. An industry of Fabricated Products.

- Recognition of Strong brand - Products of Sims Metal has robust recognition of brand in the Misc. An industry of Fabricated Products. Which has made enabled the company to control a premium compared to its competitors in Misc? A production of Fabricated Products.

- Models of Diverse Revenue – From the past few years, Sims Metal has submitted into several businesses outside the sector of Basic Materials. It has enabled the company to construct a differentiated revenue stream away from the industry of Basic Materials and Misc. The segment of Fabricated Products.

Weaknesses of Sims Metal

Sims Metal Management Limited can be improved upon in the areas that are known as Weakness. About making weakness and choices are the areas that are identified as Strategy. Using the following there can be an improvement in a firm.

· The advanced rate of overlooked opportunities that relate to its contestants which leads demand forecasting it’s not very good at the product. The main reason why the inventory of days are high compared to its participants is that SMML(Sims Metal Management Limited) as an ultimatum estimating is not very moral. Therefore, both in the channel and in-house the higher inventory ends up keeping.

· Culture with different work is not highly fruitful at the firms of integrating SMML (Sims Metal Management Limited) is an accomplishment at integrating small enterprises, to merge firms and it has failure shares that have a culture of different work.

· With the present business model, only the compatible are organization structure and Thus in adjacent product segments is the limiting expansion.

· To the competitor's inventory days are highly comparable- In the channel by manufacturing the company promotion. Sims Metal Management Limited growth can impact by the long term.

· The product's marketing left a lot to anticipate. In term of sale the product ‘s success, but it’s different and positioning selling. in this segment, a proposition not clearly defined which can lead to the attacks from the competitors

The product range sold by the enterprise are containing gaps.in the market, a new competitor, can get a position due to the lack of choice.
Under the average of industry, the Net Contribution % and profitability ratio of Sims Metal Management Limited.

Moreover, Sims Metal Weaknesses can also be capability resources or nonappearance of strengths that are essential of the existent that have not by the organization. If the weakness is present, the decision makers have to be satisfied because as a result of strategic choice and a lack of strategic scheduling.

- Logistics network and a new chain of supply are the extra cost of building - Artificial Intelligence and the Internet has significantly transformed the model of business in the Basic Materials industry and specified the significance of decreasing the network of dealers. Sims Metal has to supply chain network to build a new robust, and it can be expensive awfully.

- Sims Metal's customer orients the services by low investment and can lead to gaining advantages shortly for the competitors. To increase the investment into development and research it needs by Sims Metal especially in the application for the oriented customer service.

- Sims Metal by the Business model can be easily derivative by the contestants in the production name industry. Challenges are overcome by the company name that needs to build a policy archetypal that can integrate vendors, suppliers and end users.

- Operating Margins and Gross Margins that can be improved and a step forward may put the burden on the financial statement of Sims Metal.

- Among suppliers Loyalty is low - Sims Metal in the supply chain is coming up with innovations by the given to drive down prices

- -Within the Sims Metal, the High cost of replacing is the existing experts. For the Sims Metal's knowledge, few employees are responsible by replacing them and base that will be difficult extremely in the current condition.

Opportunities for Sims Metal

Sims Metal Management Ltd can experience a new market by new trends in the behavior of consumers. A great opportunity is offered by it to the organization for building new streams of revenue and diversifying into new categories of products as well.
The organization is also offered an opportunity by the new technology to practice the strategy of differentiated pricing in the new market. The firm will be enabled to maintain its customers that are loyal with excellent services and luring new ones through other propositions which are value oriented.
Lower rate of inflation– In the market, the stability is brought by the low price of increase, enables credit at a lower rate of interest to the consumers of the organization.
The emergence of new markets due to the agreement of government– Sims Metal Management Ltd has been offered an opportunity to enter a new and emerging market due to the adoption of free trade of government and a standard of new technology.
Opportunities are provided by the stable flow of free cash for investing in the adjacent segments of the product. The organization with more amount of money in the bank can easily spend in new parts of products and new technologies. A door of opportunity should be opened by this for the company in other categories of the product as well.
The way of business can be impacted significantly by the new policy of taxation and can also offer new opportunities for developed and established figures like the organization to raise its profitability.
The core competencies of the firm can succeed in other fields of similar products. And a relevant example can be – the research of GE healthcare assisted in developing optimized machines for oil drilling.
The increment in the customer spending and economic uptick, after the passage of the rate of slow growth and recession, it is an opportunity for the organization to catch new consumers and raise its share of the market.

Additionally, opportunities are the critical areas where the company can identify the potential for market share, profits, and growth.

- Economy’s Rapid Expansion: Since the economy of the US is improving more rapidly than any other developed one, Sims Metal will be offered an opportunity by it for expanding into the market of the US. The organization harnesses know-how already to function in the competitive market of the US.

- Chances in Virtual Space – Raising the adoption of online service by consumers will no doubt permit the organization to offer new offerings to consumers in the industry of Misc. Fabricated Products.

- A decrement in a new product’s cost of the new product launches through the retail partners of the third part and the sensitive social network. The company can also use the beginning trend for starting small and gradually improving after the success of a product.

- Local Collaboration – Sticking with the essential or domestic roles can also offer chances for expansion and growth for the organization in global markets. For sure, local players don’t have any extensive expertise, and Sims Metal can bring execution and global processes on board.

- It can be said that rapid technological advances and innovations are optimizing creativity and productivity, permitting suppliers to create a broad range of services and products. It can assist the organization venture into products which are adjacent.

- Furthermore, increasing regulations of government are making it quite tough for un-organized roles to function in the industry of Misc. Fabricated Products. Sims Metal can be provided an opportunity for increasing its base of customers.

Threats for Sims Metal

Erratic supply of creative and productive goods – Numerous products have been developed by the firm over the years, but often those are a response to the production by other competitors. Secondly, the supplying of new products is erratic leading low and high swings in the number of sales over time.
A threat is also presented by the increasing prowess of local distributors in some market because competitors are strong with competition favoring local distributors.
The company can face lawsuits in several markets according to constant fluctuations and different laws concerning the market and product standard.
Since the organization is functioning in many nations, it is more exposed to fluctuations in the currency, especially as the political climate is volatile in several global markets.
New regulations of the environment under the agreement of Paris (2016) might become a threat to specific categories of existing products.
Intense competition – The number of roles has been increased by solid profitability in the industry over two years becoming the reason for downward pressure on overall sales and profitability.
Varying behavior of consumers forms an online channel could be more or less of a threat to the present infrastructure to the model of the supply chain that driven by the physical infrastructure.
Sims Metal also faces a threat by the low product quality and imitation of the counterfeit, especially in the small wage markets and new markets.

Additionally, threats are elements that can become dangerous to the business model of an organization due to the variations in consumer perceptions and macro-economic factors. Furthermore, risks cannot be controlled but only managed.

- Competitive pressures – Since launch cycles of the new product are decreasing in the industry of Basic Materials, it has put further pressure of competition on roles like Sims Metal. Considering the broad base of consumers, the organization is unable to respond quickly to the requirements of specified markets which are being focused upon by disruptors.

- Local players’ increasing technological expertise in the export market – The threat of letting go of IPR is one of the biggest threats regarding tie-ups with essential or domestic roles. In emerging markets, the rights framework of intellectual exchange is not that strong, particularly in China.

- The scarcity of adequate human resources – Considering the steady turnover of workers and the company name can face rising dependence on creative or innovative solutions, challenges regarding capable human resources in the coming time.

- Changing demographics – Since the retirement of baby boomers is rising, replacing their purchasing power is found to be difficult by the new generation. Furthermore, this can lead to more and higher profits in short-term for the company, but decreasing margins over the long-term as the young age is less loyal to the brand and keen about experimentation.

- Changing the environment of politics with the China and US trade war, the European Union being impacted by Brexit, and Sims Metal can be affected by the overall instability in both the international and local market.

- Product segment’s commoditization – The rising commoditization of goods is the biggest challenge for all competitors and Sims Metal in the industry.

Weighted SWOT Analysis of Sims Metal

Corporate managers chose to offer weight to every weakness of the organization concerning the above limitations of matrix and analysis of SWOT. Companies assess the likeliness of different events occurring in the future and their impact on the performance of the company.

It is termed as the SWOT analysis that is weighted. Compared to the simple study, it is better because using its, managers of the organization can concentrate on the most important and vital factors while discounting the non-significant ones. Additionally, several problems are also solved by it the organization doesn’t find any factor critical, but there is also one major flaw of this approach as it focuses on a factor’s performance rather than just how important they are when they are collectively and impacting the company holistically.

SWOT Analysis Role in Stability of Sims Metal

For achieving balance in Sims Metal, a proper highlighting of critical factors or what is it that is constituting the SWOT analysis is essential. All the elements of SWOT being formed by what is unique with the organization in question. From any organization to Sims Metal, the components of SWOT differ and change. For top management or a manager to achieve stability of scale though, emphasis must be settled upon the four elements that the analysis of SWOT is considering in question. Simply put, no one can start to tell us the opportunities and threats of a cement manufacturing organization with that of the water producing industry of sachet. And both for production and financing, they cannot be equalized because they are different in nature of human resources, technical staff, management, and machine workforce.

It can be said that the two firms have different weaknesses, strengths, and issues. Therefore, it is essential that before any can achieve stability, an accurate indication of what is constituting the four elements of SWOT is quite significant since this would help in the long-term in the determination of Sims Metal stability. Indeed, using the SWOT analysis, the company would get to know its potential strengths and what it is capable of producing, the standard of capability of the workforce and so on, it would give a direction to the organization following which it cannot invest in the areas which are not suitable or beneficial for it, and if the organization is keen on the element that is exceeding the strength of the company, it would only mean that the balance in the firm would be unstable. Identifying strengths would assist the company in not overstepping the bounds of the company.

A Sims Metal can be imagined that have been long serving for years with committed staff, in only a few weeks due to a little modification in the management or cutting salaries, or due to maybe wage could not be received by the administrative bottlenecks. It can be said that the implication is that if there is a complete commitment by the staff and is involved in producing, it is highly possible that they might fall in production not to 50 percent but to 80 percent and one knows just what it implies. That is why the current path must be changed. A situation can also be imagined by one where an established system is present for maintaining secrecy and controlling access within a little time loses it, now the current case cannot be believed by anyone. That is why strength is an element that can never be played, and any Sims Metal must not try to experiment with it. Those things must be valued by the company that it is doing well and seek other ways for improving on it instead of losing it. In any Sims Meta, the weakness as mentioned earlier is internal in most cases and management must try to spot and tackle it because it is an essential and directly impacts the capability. If not managed, it can lead the company to instability.

No doubt, a weakness can include what is handled poorly by the organization, and once it is spotted before being sorted, it can effectively contribute to the stability of Sims Metal. It can be imagined by one just what would happen to the company in the absence of staff that is skilled and Sims Metal can easily source for a substitute solution for the inefficient team either by hiring or training the team according to the required skills. In case there is insufficient and ineligible funding, top management should consider it as a significant matter while knowing the financial implication of running the kind of company or Sims Metal, an outsider cannot be blamed by one on the problem regarding inadequate funding on the company as he is more or less the owner.

Even though it is practically impossible and possible only in the public business, a way must be found by top management for funding the company. Can customers be blamed for the absence of coordination in an enterprise that is public, if so then what is their work at the management of higher level? No doubt, it is an internal element, and without proper handling, it would lead the company to instability. So what can be said about opportunities? Just who can be blamed for an abrupt alternation in the company perception by the average public? And just who is capable of getting kudos by us over right impressions and rising amount of people that is willing to work for the organization? If Sims Metal is perceived as useful by them, it means that the company tends to move higher and ahead.

Additionally, what can be said about the recent internet waves aiding management and trade of the company, if there are chances and opportunities with respect to the payrolling utilizing the packages of excel and managements stilling insisting on completed papers, what would be happening if the amount of staff that is paid rose daily, just what would be the belief of individuals utilizing manual documents, no doubt they will be overloaded and might not be thorough or consistent with their bound, there are issues which are bound to occur with omission in the system of payroll. Therefore, the company must be making good use of opportunities for achieving balance. In terms of handling, issues in Sims Metal is actually what the individuals should be careful of, if as mentioned above links to weaknesses then it can be quite drastic. Therefore, it is essential that every defect is treated as soon as it is spotted because issues are not that simple to manage. Sincere and effort way towards tackling issues is required if the balance of the company wouldn’t be jeopardized.

Limitations of SWOT Analysis for Sims

Even though the analysis of SWOT is used broadly as a strategic tool of planning, there are still some limitations.

· Some specific factors or capabilities of a company can both be a weakness and a strength at a time. It is a significant limitation of the analysis of SWOT. For instance, altering the environmental regulation can both be an opportunity and a threat since it will allow the organization to one a standard playing field or at an advantage to other competitors if it is capable of developing products faster.

· It is not shown by SWOT just how competitive advantage can be achieved; that is why it doesn’t propose any ending.

· It can be said that the matric is only a beginning for the discussion regarding how proposed strategies can be applied. An evaluation window was offered by it but not a plan of implementation on the company’s strategic competitiveness.

· The analysis is more or less a static assessment – a study of the quo with some specific alterations. With a change in strategies, threats, capabilities, and circumstances, a competitive environment might not be unveiled in a matrix that is single.

· The analysis of SWOT might lead the organization to overemphasize only an external or single internal factor in the formulation of strategies. For sure, there are interrelationships among the vital external and internal elements that are not revealed by SWOT which might be critical in the strategic planning.

Advantages of SWOT Analysis

It can be said that making decisions or plans is a theory or concept that is critical to workers and management of any company. The analysis of SWOT is a famous technique that is utilized by companies for strategic marketing and management. It is a precise and beneficial technique of strategic analysis. Furthermore, it is not impossible to mention several specifications which impact the superior usability and ability of the study of the SWOT (Blokdyk, 2018). These specifications which can also be determined as benefits are given below:

· The survey of SWOT is a technique that offers general solutions and perspectives. It doesn’t focus on specific issues and details, but other analysis would undoubtedly follow. Concerning this, the study of SWOT is a road map for guiding one to the particular from general (Agarwal, R., Grassl, W., and Pahl, J., 2012).

· The analysis of SWOT is a global method making evaluations on macro levels possible. As a tool of study, an opportunity is provided by SWOT to concentrate on negative and positive aspects of external and internal environments of the company and in simple words, the components in this environment adding the value of minus plus together in a linked perspective. Concerning this, it is also possible to explain the analysis of SWOT as a ‘Two-by-Two Matrix.’

· The analysis of SWOT can assist the management of an organization to reveal opportunities for taking advantages. By recognizing areas of weaknesses, it becomes simple to eliminate and manage threats. For examining a company with its competitors through the analysis of SWOT, strategies that assist in distinguishing a firm from other competitors can be created.

· This analysis creates a model of thinking for management of an organization as an analysis and approach method. This model gives one opportunity for limiting the agenda in different steps of data interpretation and gathering and identifying the points which become the basis of decisions. It can be said that the analysis of SWOT makes the substructure for decisions which are strategic.

· This analysis fits other strategic tools of decisions and theories. For instance, different types of analysis are encompassed by SWOT like Norton Score Card, Delphi Panel, and Porter’s Model of Five Forces, etc.

· The analysis of SWOT encourages group argument regarding strategy development and strategic issues. With the use of participatory creative methods like group meetings and brainstorming, pool knowledge is enabled by it.

· The analysis of SWOT assists management of organizations for starting a discussion regarding the organizational goals and future by moving ahead and the present situation.

· The analysis of SWOT can be implemented at some analytical levels, global level, national level, organizational level -. Governments, nations, non-profit firms, and educational institutes can use it.

Disadvantages and Limitations of SWOT Analysis

The analysis of SWOT is one of the most broadly used methods of the process of strategic management. Despite its broad usage, the criticism is directed towards the study of SWOT. Concerning this, arguments involve that isn’t effective or capable enough as an integral part of the strategy of an organization, it cannot move further creating a definition concerning the present situation, and just for this, it is impossible to use it as a technique of analysis. The analysis of SWOT is a method that began to be utilized in the 1960s and has expired since then (Hill, Westbrook, R., 1997). Below can be the disadvantages of the analysis of SWOT.

· Listing almost every strength on the paper is prone to nothing but bias and being different from experimenting with the company and experiencing the working muscles.

· The analysis of SWOT has a general point of view as a present general solution and approach. The study of SWOT was designed in the time with static environmental conditions. Due to it, the technique is not authentic today by competition and change. Structural and dynamic changes at the standard of super system, sub-system, and system impact the authenticity of the entries in a Matric of SWOT.

· Furthermore, research shows that the analysis of SWOT is formulated poorly. Training and experience are required by it for systematic use and construction. Using this analysis, the pictures of officials sitting around and discussing competencies, weaknesses, and strengths of a firm, much as it is carried out by a company in the class of case study.

· The analysis of SWOT is a method that has an issue in terms of quantity and quality. In the application of analysis of SWOT, several elements can be determined.

· The analysis of SWOT has few benefits and higher costs. The environment of discussion that it designs can mean a severe loss of time for strategy consultants and organizational managers.

· The specification of a variable into a single one of four quadrants of SWOT is quite challenging. In two categories, the same element can be adjusted since a factor can act as a weakness and a strength at the same time. Additionally, advantages which aren’t maintained might take the form of defects. Furthermore, opportunities which are rejected and taken by competitors might become harsh threats for the company. A variable’s classification also relies on the objective of the practice. For instance, the process of assigning a variable to a quadrant might be more stringent to clarify with the inability of a methodology to be used for a nation (Helms and Nixon, 2010).

· The analysis of SWOT starts with threats, opportunities, weaknesses, and strengths. But generating sufficient plans for a specific duration, inventory has to be revised by the SWOT for arriving at one that would highlight precisely the anticipated threats, weaknesses, opportunities, and organizational strengths for that duration. If not, creating plans will be by not the future but the past or the present.

· The analysis of SWOT lacks in comparison with other competitors. And the absence of quantitative index to offer an operational process for significant obstacles opposing the competitive analysis, specifically in a strongly interdependent setting for evaluating the competitive gaps size, the relative performance levels of every close competitor must be known by a firm.

· In the analysis of SWOT, the information included under the impact of corporate culture might be unreliable with all biases, aspirations, and the hope of people involved in the management of organizations.

From criticism, it is possible to cover that the analysis of SWOT is a can technique that some specific drawbacks. Though listing attributes of an organization, managers have all the materials which are required for performing in-depth analysis. But the way of achieving a competitive advantage is not shown by SWOT. The ending of SWOT analysis in itself must not be made by them, primarily increasing awareness regarding significant issues but not succeeding to lead to the action steps which are essential for enacting a strategic alteration (Coman and Ronen, 2009). Following are some limitations:

1. Strength cannot be defined as the advantage of the organization. The power of the organization is the capabilities of doing working, but the consideration is not related to the unique and impressive process. Power enables the company to achieve competitive advantages.

2. The focus of SWOT analysis in the environment is less. The strategies are based on the traditional definitions for the competitive environment in the industries. The focus of the investigation is on the consideration of sights, current customers, competitors and technologies used in the industry.

3. The SWOT analysis provides an overview of the weakness and static assessment; the other consideration is the time and attention of customers towards the organization. The single frame of issues is used to be considered.

4. The emphasize of SWOT analysis is on the dimension of strategy.

· The primary emphasis of SWOT analysis is based on a single dimension of strategy. Managerial staff in the organizations sometimes ignore essential factors related to their competitive advantages while only focusing on a unique feature and strength.

· A SWOT analysis is mainly used in a different level of organizations including lower level and upper level. The report defines risk issues associated with the weakness and strength of strategies used in the organizations. The process identifies the wrong and right approach used by organizations.

Furthermore, in business management SWOT analysis has vital importance. SWOT analysis only provides information regarding the starting point. SWOT analysis analyzes the situation and considers the starting point along with the comprehensive review. The SWOT analysis uses different steps for planning and to achieve the organizational objectives. SWOT analysis uses tools that are featured in business planning. The process can be applied to measure benefits and for the decision-making process. A SWOT analysis identifies the situation and measures valuable planning tools.

Conclusion on SWOT Analysis Report on Sims Metal

The most important strategic planning tool is SWOT analysis, which can be used by the SIMS metals to do the situational analysis of the SIMS Metal. The SIMS metals are one of an essential company in its industry. By reviewing as well as carefully analyzing the SWOT analysis, the SIMS metals retain its leading position in the market. The interactive process that requires effective coordination between the different departments in an organization is the SWOT analysis of the SIMS metal.

In conclusion, the important element is SWOT analysis for the new business as well as the current business to use. To assess the variations in environmental as well as create the plan for the proactivity responds the current business can use the SWOT analysis at once year. The planning process to save as the headache is used for the SWOT analysis in the new business of the SIMS Metal.

By using the SWOT analysis is the method to see that your business strategy is working in the current year. The purpose of the SWOT analysis for applying is that, to see what types of changes the SIMS metal create to it to enhance your SIMS metal business plan for the following years. The SIMS metals are operating in the metal recycling business worldwide. There are four segments in which the SIMS metal operates, Secondary processing segment, Non-ferrous segment of secondary recycling, a portion of recycling solution, and the last one is a ferrous segment of secondary recycling. In SIMS metal, the SWOT is the source of the comprehensive SIMS information as well as data.

This report covers the SIMS Metal SWOT analysis. SIMS metal is also sold the recycled metal to the end of user involving the furnace mills as well as electric arc, shops along with the brokers plus the integrated steel. For an electronic product of post consumers as well as disposal of the electrical material SIMS, metals provide the environmental solutions. Moreover, SIMS deals with the recycling solutions as well as the secondary processing, for example, refining of the non-ferrous metals, melting, refining. For the competitor needs of intelligence as well as for business, the detailed information of the SIMS metal is essential. In the form of the SWOT analysis of SIMS metals, the study is about the internal as well as external factors.

The headquarter of the SIMS metal in the US, New York. The SWOT analysis of the SIMS metals involves specifying the SIMS objectives as well as identifies for the various factors that are unfavorable plus favorable to achieving the goal. The SWOT analysis helps to understand the SIMS metal, Strengths, weakness, opportunities, as well as possible threats against it. The SIMS metal has several strength, which enables to succeed in a market place. These strengths in the existing market not only help to protect it but it also helps the penetrating of the new markets. SIMS metals cane improved upon the area of the Weakness, whereas the SIMS can improve the SWOT analysis as well build the strategic positioning along with the competitive advantage.

Recommendations to Sims Metal

The product of metals was made of fairly with the standard materials in Past. However, the product, which is caused by metal, may involve the full range of rare metals. High-tech products, as well as the modern electronic device that often contain the short life durations; use the various metal in the small amount. For only metal, in term of economics, this poses the challenges on behalf of recycling. In the alloy form, it is usually more important to recycle the metals, rather than in the form of the element that explained the significance of the recycling as well as grade-alloy. For aluminum, this is particularly true that is much intolerant to serval impurities. The principal means of addressing the current for the recycling rate of low metal is the new recycling technologies that are refining.

However, the researcher suggests that modern technologies of recycling are not sufficient. The proportion of the metals is increased by the efforts that are also recycled and must for used to enhancing the policies to promote sorting as well as metal collection. Also, it should also encourage the designer’s products, which is, take for recycling and it is more severe in the design process. Without some reduction during the performance, the designer of the product is easier for disassembly of the metal-rich components in various cases. Among the 25% as well as 40% in the EU, waste from electrical and electronic equipment (WEEE) is recycled. Base metal as well as Legislation favor of steel, for examples Copper, iron, and Zinc that are relatively easy for comparisons in some minerals, which is contained, in electronics.

With electronic devices, disassembly as well as improved the separations are before processing; this is thought for the substantially in more metal that could be recovered for WEEE. To increase the value which is extracted from the WEEE, the point of the researcher is the potential international division for labor. For examples; In Peru, some computers are collected that are current dismantled as well as several separations of printed circuit boards are sent to Germany in the advanced of smelting. For improving the recycling metal, the regard collection is the critical mechanism in the view of the researcher. The metal, which is used in small quantities, this is mainly crucial in the products mixed rather than the lead, copper, iron that are more easily identified.

According to the above analysis, the recommendation for the SIMS metals where the company should start the services of recycling which can be improved through the below suggestions.

Connect with Companies: For the recycling process, the material should be collected. Suppose all the kinds of the business, which would have the oversight as well as high use for the electronics, computer and other item related to equipment. Reach out directly to Managers, presidents as well as owners, Visuals managers, Merchandising, and the IT managers regarding your program of e-scrap. For initial services offer the incentives the same as the discount as well as the free pick up if the customers are about your service. There are some ideas of the business, which have the potential required for the program of e-Scraps.

– For the residential, as well as business, storefront provides the services of a network like the repair computers plus update of computers.

– We are surveying as well as engineering are businesses that provide full-fledged planning.

– Industrial biotechnology companies

– Computer Firms

– IT management companies, as well as IT, consulting

– Developers Real estate

– involving hospices Health care facilities

– Sports stores

– Hotels as well as Resorts

– Gate experts as well as Door

– Academic institutions, Private, and public schools

· Involves customer recommendations as well as service quotes on the website.

· Issue brief (professionally created, and well-made) video interviews to demonstrate the services you provide the employee, on your website by your clients as well as phones, computers ,e-goods—circuit boards, and so forth—are recycled along with, collected and to metal dealers and users the Extracted precious metals can be sold

· The other option for the company e-scraps could sell the items of collected e-scraps over more massive e-scrap refineries or various specialized that contains capabilities for the sorting by the e-scraps as well as the extracting the purities for the most valuable material’s

References

Agarwal, R., Grassl, W., and Pahl, J. (2012). Meta-SWOT: introducing a new strategic planning tool. Journal of Business Strategy, 33(2), pp. 12-21.

Arslan Ayub, Adeel Razzaq, Muhammad Salman Aslam and Hanan Iftekhar (2013): a conceptual framework on evaluating swot analysis as the mediator in strategic marketing planning through marketing intelligence. European Journal of Business and Social Sciences, Vol. 2, No. 1, pp 91‐98.

Bertelsen, B. (2012). Everything You Need to Know about SWOT Analysis. BrainMass Incorporated.

Blokdyk, G. (2018). Swot Analysis: A Clear and Concise Reference. CreateSpace Independent Publishing Platform.

Böhm, A. (2009). The SWOT Analysis. GRIN Verlag.

Chang, H-H., and Huang, W-C. (2006). Application of a quantification SWOT analytical method. Mathematical and Computer Modeling, 43, pp. 158-169.

Coman, A., and Ronen, B. (2009). Focused SWOT: diagnosing critical strengths and weaknesses. International Journal of Production Research, 47(20).

Fine, L. G. (2009). The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. Kick It.

Fujii, T. (2013). Global Competitive Advantage Skill of Balanced Scorecard By SWOT Analysis and Strategic Map. TOM PUBLISHING.

Griffin, R. (2007). Fundamentals of Management. Cengage Learning.

Helms, M.M., and Nixon, J. (2010). Exploring SWOT analysis - where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp. 215-251.

Hill, T., and Westbrook, R. (1997). SWOT Analysis: It’s time for a Product Recall. Long Range Planning, 30(1), pp. 46-52

McGuire, K. (2014). Swot Analysis 34 Success Secrets - 34 Most Asked Questions on Swot Analysis - What You Need to Know. History of Ink Books.

Pahl, N., & Richter, A. (2009). Swot Analysis - Idea, Methodology and a Practical Approach. GRIN Verlag.

Sarsby, A. (2016). SWOT Analysis. Lulu.com.

Sims Metal. (2018). SIMS METAL MANAGEMENT ANNOUNCES FISCAL 2018 HALF YEAR RESULTS. Sims Metal Management Limited.

SIMS Metal. (2019). About Us. Retrieved from https://www.simsmm.com/about-us/

Snelling, J. (2012). The Influence of the SWOT Analysis in Organizational Development Strategic Planning. GRIN Verlag.