Elements of standardization and adaptation

Around the globe there is a union of cultures with similar environmental and customer demand, this is the believe of supporters of standardization.  Firms in their strategy are displays a global orientation technological barriers and trade advances are getting lower as an argument from them. Lowering cost and achieving great consistency with customers, along with maintenance of marketing mix and standardizing by creating one global marketing strategy. Whether to think about what anyone can think companies must focus on the production of the products that everyone wants from it. (Akgün, 2014)

From this they can achieve long terms success in the businesses. Importance of customization is being emphasized by the supporters of international adaption approach. Societies, cultures, different laws, taste, education, occupation, race, climate and such as languages are considered the most considered and most important factors while entering into a foreign market, this is the basis fundamental adaption of school of thought of supporters. Legal systems, economics, needs and wants, differences in tastes, education, history with cultural differences are the identified important resources according to the researchers. There are many advantages of international uniformity and standardization. Anywhere around the world, people can expect the same level of quality of any specific brand.

The product has a positive consumer perception supported by standardization. Benefits by choosing a standardized approach having a strong reputation according to consumer perception. Economies of scale gives another advantage that is cost reduction. Cost per unit can be reduced by buying non adaptive product and buying components. Lower cost of investment, marketing operational cost, emphasis in improved research and developed advantage related to economies of scale. It has many of the advantages and as well as disadvantages in terms of implementing it in the organization with improved services and in result performs better. (Successfulglobalmarketing.weebly.com, 2013)

 References

Akgün, A. E. (2014). Standardization and Adaptation of International Marketing Mix Activities: A Case Study. 15(1), 609 – 618.

Successfulglobalmarketing.weebly.com. (2013, December 11). GLOBAL MARKETING STRATEGY - STANDARDIZATION VS. ADAPTATION. Retrieved from https://successfulglobalmarketing.weebly.com/untitled/global-marketing-strategy-standardization-vs-adaptation