Abstract of Social media and its effects on our life

            Social media is considered one of the most significant elements of our life. Growth of social media is increasing significantly with the passage of time. Most of the social media platforms like Facebook and Twitter are popular among society members in modern days. Social media is responsible to influence young people in positive manner as well as in negative manner. Social media is known to influence young people in so many ways, especially in spreading political awareness. The young people are sharing more political awareness amongst each other with the help of social media. It is also responsible for negatively influencing the health of young people because most of the young people are extensively using social media on daily basis. It is also positively influencing small and medium-sized Enterprises as these Enterprises can use social media platform for advertisement and different events purposes. Advertisement on social media is not much expensive so it is visible for small and medium-sized Enterprises to use such platform. At the end, it depends upon the usage of social media. If the usage of the social media is positive then it might influence the user in positive manner and if the usage of the social media is negative then it might influence the user in negative manner.

Introduction of Social media and its effects on our life

            This study is related to investigation of social media and impact of social media on young people with regards to political awareness. Social media includes different social websites like Facebook, Twitter, and Instagram and other related websites and applications, which are used by users in order to create as well as share different type of information with other participants in social networking. Usage of social media is significantly increasing with the passage of time. Social media history can be traced back to old times but most of the new Trends associated with social media have started with usage of Facebook and other related social media websites. With the invention of blogging, the importance of social media started to increase in society. Different websites like LinkedIn and Myspace became popular in 2000. Websites like Photobucket and silica facilitated the sharing of photos online. They were the basis of social media websites. YouTube was launched in 2005 and became a sensation. It became a new communication channel for most of the society members and most of the society members started to communicate with each other by using YouTube from great distances.

                With the passage of time, Facebook and Twitter were launched in 2006. These two social media websites became significantly famous with the passage of time. These websites are still one of the most popular social networking websites which are available online. Other related websites like Tumblr and four square were not able to effectively compete with websites like Facebook and Twitter. Now there are tremendous categories of different social networking websites which are being used by society members in order to share and formation of different types. It can be easily speculated that the future of social networking will be great after 100 years and social media will remain a prominent feature of our society for a long time (Hendricks).

            Most of the people want to link the history of social media specifically with the growth in communication technology. The growth and Communication Technology started at the end of 19th century. The first official Telegraph was sent in 1844. According to the modern definition of social media, Telegraph usage cannot be included in the definition of social media. It is mostly because of the effect that Telegraph sent in old time was not taking place through internet. It is the primary basis of social media that it is happening with usage of internet. The community members are interacting with each other by using internet facility. Without internet, social media concept cannot be defined. All the social media websites like Twitter, Facebook and other related websites need internet in order to connect society members (Keith).

            It is important to understand that there are several advantages as well as disadvantages of using social media platforms. Some of the significant advantages of using social media has been highlighted in this proposal. Social media is easy to use and is a platform which provides an opportunity to society members in order to interact with each other and share different kind of information with each other. Social media is also responsible to formulate social Communication on internet by using different social media websites specifically for younger generation and teenagers. Most of the uses of social media are younger generation, teenagers and Middle aged people living in our society. Social media is responsible for providing a platform for two way communication between processes and clients. It does not require the intervention of third party in order to formulate a communication channel between the customer and the business. Businesses can directly approach their customers in order to seek feedback regarding the products and services being offered by the business to their potential customers (inspirationfeed).

            Another significant advantage and importance of social media is advertisement. Advertisement by using social media is not considered to be expensive and costly. Most of the medium and small sized organizations are using the platform of social media as compared to television and other conventional media for advertisement purposes. Social media also helps to improve the Search Engine Optimization and is responsible for increasing the ranking of different specific company websites.

Purpose of Study:

Following are the basic objectives of this study:

Primary objective of this study is to investigate the concept of social media and understand the concept of social media by utilizing extensive literature review

Secondary objective of the study is to investigate the influence of social media on life of different society members

Another significant objective of the study is to investigate the amount of usage of social media in our daily life

The study is also looking to investigate the impact of social media in sharing political awareness in young people of society

The social media’s role and impact will be analyzed that how its influences young people to take part in political campaigns and how they influence and share political awareness with each other

Major Terms of Social media and its effects on our life

                Social Interaction: a social interaction is considered phenomena in which there is exchange of ideas and words between two or more than two individuals living in a society. Social interaction can be analyzed between different groups living in a society. With interaction with one another, people are able to formulate different types of designs and rules and systems in which they are required to live their life. It is important for the society members to have effective social interaction in order to have successful social life (lumenlearning).

Society: Society is considered the aggregate amount of people which are living together in form of a community. Society can also be defined as an organization, which has been formulated for a specific purpose or activity. Individuals for human beings are integral part of society.

Social Media Marketing: Social media marketing is a type of marketing which is carried out by using internet. It is one of the type of internet marketing which is used by formulation and sharing of content on different social media networking websites. Social media networking is considered a less costly advertisement option feasible for most of the small and medium-sized Enterprises as compared to multinational corporations and big organizations.

Social Media Management: Social media management is associated with a process of formulation, scheduling, engaging and analyzing different content which have been posted on different available social media platforms. Social media management is associated with usage of different social media platforms like Instagram, Twitter and Facebook. With the help of social media management, limited time can be effectively and efficiently utilized in order to make the social media presence a Priority for the business and the social media users.

Social media Awareness: The social media is responsible to aware society and its members in so many ways. It has informed society on range of issues and topics, which were never so popular in old days, as they are now. The level of peoples’ awareness is increasing day by day as information spreads so quickly through social media platforms. People are used to get so much information more quickly than any other media platforms. The access to social media is getting easier day by day, which is also playing its part in spreading more awareness.

Political Awareness: As mentioned above that range of topics, ideas and issues are getting more attention on social media platforms, and awareness is increasing with each passing day. One of such areas is politics. The political awareness is increasing with the passage of time. People used to support their likeminded parties, and come up with so many arguments on social media to show their support. People also try to persuade others about certain political parties due to their political affiliation. It means that they not only share political information, but also use it for different purposes.

Role of social media for young people: The role of social media is getting crucial for young people in so many ways. The young people are using social media for different purposes and they are the majority users of social media. They like to engage in social media activities so role of social media is getting more importance in the lives of young people.

Literature Review of Social media and its effects on our life

                Different studies have been conducted in past in order to investigate influence of social media. One of the similar study conducted the negative as well as positive influence of social media. The results of the study suggested that social media is responsible for negatively influencing people as it increases the addiction in people related to internet usage. It also negatively influences children and people of small ages because they get addicted to share their photos and videos on social media with their friends and relatives. Social media is also responsible for positively influencing the people as it provides a platform on which organizationsand potential customers can have two-way communication. Social media provides a platform to organizations, which can be used in order to collect the feedback from the potential customers. It also provides a significant opportunity to all writers and bloggers to connect with their clients. Social media is also responsible for providing Awareness to general public related to different society related issues by using different kinds of campaigns and advertisements (Siddiqui and Singh).

                Another similar study was conducted and passed in order to investigate the influence of social media on society. The results of the study suggest that social media is a responsible for entertaining the general public and educating them related to different matters associated with current affairs. Social media also provides a platform which can be used for communication between the friends and family. The study utilized questionnaire technique in order to collect data from 300 different uses of social media. The study results suggested that most of the uses of social media are addicted to usage of social media and it is also negatively influencing their health as they are required to sit on personal computers and portable mobile devices for long time during usage of social media websites like Facebook and Instagram. It is negatively influencing the vision and eyesight of social media users (SINGH).

            Another similar study was conducted in order to investigate the influence of social media on society members. Study utilized extensive literature review technique as well as server technique in order to collect data to investigate the influence of social media usage on society members. Result of the study suggested that most of the youth is using social media network for more than 5 hours on daily basis, which is negatively influencing their health conditions and is negatively influencing their mental health. The results of the studies suggested that social media is responsible for causing destructive as well as constructive influence on the society members. The results of the studies suggested that it is up to the user of this social media whether he wants to extract benefits by using social media or he wants to extract disadvantages of social media (Bhat, Mehraj and Mehraj).

                Another similar study was conducted investigating the influence of social media on individuals and social system. The study utilized questionnaire technique in order to collect the data to investigate the formulated objectives. The results of the study suggested that social media has different advantages as well as disadvantages on individual and social system. Results of studies suggested that social media is responsible for influencing human brain and is responsible for influencing the quality of our life. Due to usage of social media, the social life of society members have been negatively influenced. Emotions are considered to play a significant role in in communication between humans. Due to extensive usage of social media, emotions usage between communications has been reduced which is a negative influence on the social system. It is important for the young members of society to use social media with proper sensible technique so that social media disadvantages in their life could be reduced (Zeitel-Bank and Tat).

                Another similar study was conducted in order to investigate the influence of social media on belief formation. Research of the study suggested that with extensive and increasing usage of social media, the level of this agreement and Society First decreases and then eventually increases with the passage of time. People with same type mostly have same believe on different it topics. With increasing usage of social media, people usually do not communicate with each other physically. Due to less physical communication and interaction, most of the people are required to communicate with each other by using social media platform. By using the social media platform, people start communicating with people of different region and this eventually results in the formulation of extreme believes. The results of the study indicate that extensive usage of social media might negatively influence the life of people in our society because physical communication and interaction is significantly decreased with extensive usage of social media (Schwarz).

                Social media research and its influence on our society has also been investigated in past. Usage of social media is just like using newspaper, radio and television but it is more than about sharing information and ideas. Social media is being used for different extensive objectives in modern days. Different social media networking tools like Facebook, Twitter and Instagram has facilitated significantly in exchanging ideas. The exchange of ideas on social media is more extensive and quick as compared to conventional media. The access to social media is 24/7 as compared to conventional media which is updated on daily basis and it circulated among the society members in morning. Results of the paper suggested that social media is responsible for time saving of society members as compared to usage of conventional media. It has also increased the comfort level for society members as compared to usage of conventional media. Conventional media usage is now not considered to be comfortable and the Information sharing in conventional media is a long process, which is updated after 24 hours on daily basis while social media is updated continuously throughout the year (Shahjahan and Chisty).

                    One of the study conducted in past investigated the impact of social media on factors like education, business and Society. This study was conducted in India. In order to investigate the formulated objectives in the study, questionnaire and survey technique was adopted. The results of these studies suggested that different aspects of social media are responsible for influencing the education, business and Society in negative manner as well as in positive manner. It is the technique with which the social media user uses the social media tools. Importance of social media can never be neglected as it is considered to be one of the most powerful and significant channel of marketing. It is considered to be a game changer for most of the businesses. It provides a platform where are two-way communication between the business and the potential customers can be carried out without any significant cost. Results of the study suggested that social media is responsible for positively influencing the education of students as it help the students to complete their homework assignments and group assignments by interacting with each other. It also help the teachers to utilize social media platform to inform the students regarding different class activities and homework assignments (Samuel and Shamili).

                Study also suggested that social media is also responsible for negatively influencing the education of students. Most of the students use their mobile phones and social media during class activities and there mental and physical attention in the class is negatively influenced due to use of social media during lectures. They are not able to understand the lectures delivered by the teachers because they do not attend class with proper attention. And other significant negative influence of social media on education is privacy issues which includes posting personal information on online social media websites (Samuel and Shamili).

            Social media is also responsible for negatively influencing business as well as positively influencing business. Social media is considered to be a platform for marketing for most of the business is having low budget for marketing and advertisement. It is a platform which is used by most of the small and medium sized companies to promote their products and services to their potential customers. It is also used by businesses to collect feedback from different customer regarding the products and services offered by the company in market. Social media also have some negative influences on business as if it cannot control the feedback and comments of followers and fans as they can post their opinion regarding any organization. There negative opinion or feedback can negatively influence the reputation of business. Implementation of strong online brand strategy can also negatively influence the performance of a company (Samuel and Shamili).

            Studies have been conducted in past in order to investigate the influence of social media on the academic development of students. It is important to understand the influence of social media on the academic performance of students as most of the students are using social media websites in modern days. Technology is significantly increasing with the passage of time. Younger generations are the ones who are using this technology. Questionnaire technique was formulated in order to collect data to investigate the formulated objectives in the study. Results of these studies suggested that there does not prevail any significant relationship between social media usage and academic performance of the students. Results of the study further suggested that most of the students use social media in a calculated manner so that their academic performance could not be negatively influenced (El-Badawy and Hashem).

                Another similar study was conducted in past investigating the influence of usage of social media on the behavior of students. The study utilized Facebook in order to formulate a case study. Questionnaire technique was utilized in order to collect the data to investigate the formulated objectives in this study. Students studying in level 9 to 12 were included in this study. The results of the studies suggested that most of the students are using Facebook platform in order to communicate with their friends and relatives. Facebook is considered to be a source of entertainment and news sharing for most of the students. The results for that suggested that most of the students are aware of protecting their social identity. Most of the students does not allow Facebook to share their personal information to public. Results of this study indicates that students are aware of their privacy related to usage of social media website like Facebook (Kaya and Bicen).

                Another similar study was conducted in past in order to investigate the influence of social media on the academic performance of students. The study used questionnaire technique in order to collect data and analyses the formulated objectives. Results of the research suggested that most of the students at university level are addicted to usage of social media. Most of the students are using the platform of social media for purposes like Information sharing and entertainment. It is recommended that social media platform should be used at university level for educational purposes. Social networking websites should be used at university level for different types of academic activities in order to improve the academic performance is of the students. It is the responsibility of the parents as well as teachers to analyses the usage of social media by students and teach them the correct way in which social media can be used. This will help to create a balance between the usage of social media and academic activities. This will also positively influence the academic performance of students at university level (Osharive).

            One more related study was conducted in past in order to investigate the influence of social media on the academic performance of students studying in higher education. The study utilized questionnaire technique as well as interview technique in order to collect the primary data to investigate the influence of social media on academic performance of students in higher education. The results of the studies suggested that most of the students studying in higher education are using social media platform and most of the respondents were of opinion that social media is responsible for developing the academic life of students in higher education (Boateng and Amankwaa).

             Another similar study was conducted in order to investigate the influence of social media on academic performance of students in Malaysian tertiary institution. Study utilized questionnaire and survey method in order to collect primary data to investigate the formulated objectives of the study. The independent variables included in the study hour time appropriateness, health addiction, people connection, time duration, and privacy problems. The study investigated the influence of these selected independent variables on student academic performance by taking data from Malaysian tertiary institution. Correlation analysis technique was utilized in order to investigate the relationship prevailing between the selected independent variables and dependent variable. Regression analysis technique was utilized to investigate the influence of the selected independent variables on student academic performance. The results of the study clearly suggested that independent variables time appropriateness, people friend connection, health addiction and nature of usage are responsible for significantly influencing the academic performance of students while factors like time duration and privacy problems were identified as insignificant factors responsible for influencing academic performance of students. The study recommended that students at university level be recommended to use social media in positive manner in order to reduce the negative influence of social media on academic performance of students (Nizam).

            Another study was conducted in past in order to investigate the influence of social media on mental health of young adults. The study utilized questionnaire and survey technique in order to collect data to investigate the formulated objectives. The study applied correlation technique to examine the collected data. The results of the study clearly suggested that social media cannot be considered as a significant factor responsible for influencing the mental health of young people living in our society. The results of these studies suggested that vague booking needed to be a significant factor responsible for negatively influencing health of young people (Ferguson).

Conclusion on Social media and its effects on our life

            It can be concluded that role of social media is increasing in society in so many ways. The social media has found its great presence in society, especially in lives of young people. The young people are getting attracted towards social media, and they are becoming major and heavy users of social media. The way things are going right now, it is expected that influence of social media will increase in future. It was found that social media is playing its major part in sharing political awareness amongst young people. They are becoming more aware about political issues as well as agendas.

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